Japan Sports Bra Market Size, Share, By Product Type (Padded, Non-padded), By Material (Cotton, Nylon/Spandex, Polyester, Others), By Distribution Channel (Online, Retail Stores), By End Use (Fitness & Gym, Outdoor & Running, Yoga & Pilates, Casual / Everyday Wear), Japan Sports Bra Market Size Insights, Industry Trend, Forecasts to 2035

Japan Sports Bra Market Size Insights Forecasts to 2035

• Japan Sports Bra Market Size 2024: USD 298.78 Mn
• Japan Sports Bra Market Size 2035:  USD 658.53 Mn
• Japan Sports Bra Market Size CAGR 2024: 7.45%
• Japan Sports Bra Market Size Segments: Product Type, Material, Distribution Channel, and End Use

The market for Sports Bra in Japan is comprised of athletic-supporting lingerie offered to females, which helps in offering support, relaxation, and minimizing movement during physical activities. These garments are commonly used for exercising, yoga, running, as well as other physical activities, as more females are turning to wellness activities these days in Japan.

The technology evolution in the market consists of ergonomic stitching, moisture management, seamless technology, and improved fits. The factors that assist in the growing popularity of the market include the increasing popularity of fitness, the concept of athleisure wear, and advancements in sportswear technology. The future opportunities that could be used in developing the sports bra market in the future include the development of e-commerce, diversity in size, use of sustainable materials, and implementation of smart materials in sportswear. The future of the sports bra market in Japan looks promising during the forecast period.

Market Dynamics of the Japan Sports Bra Market Size:

The market is driven by rising awareness about health and the growing number of female participants in health-related activities like fitness classes, gymming, yoga, and running events. The adoption of athleisure trends and the growing demand for comfortable sports undergarments with improved designs, moisture management properties, and advanced fits drive this market in Japan.

High price points associated with sports bras, and a relative lack of understanding about technical fabrics, could hinder market penetration. On the other hand, fluctuations associated with seasonality, and competition with conventional lingerie and sports bras, could also impact market growth.

The future of the sportswear bra market in Japan could be seen in the form of expanded Internet shopping options, the design of products for larger sizes, the incorporation of eco and tech fabrics, and smart fabric incorporation for activity tracking. Such enhancements could lead to a positive growth trajectory for the sportswear bra market in Japan.

Market Segmentation

The Japan Sports Bra Market Size share is classified into product type, material, distribution channel, and end use.

By Product Type:

The Japan sports bra market is divided by product type into padded and non-padded. Among these, the padded segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The padded segment market share is mainly driven by the consumers’ preference for extra support and shaping during high impact activities, the increasing adoption of gym and fitness routines, ergonomic designs and the demand for versatile sports bras that can be used both for workouts and casual athleisure.

By Material:

The market is divided by material into cotton, nylon/spandex, polyester, and others. Among these, the nylon/spandex segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Nylon/spandex is taking the lead primarily because of its excellent stretch, moisture, wicking ability, and durability that are a must for rigorous workouts and provide great comfort thereby making it the most preferred choice among active Japanese women.

By Distribution Channel:

The market is divided by distribution channel into online and retail stores. Among these, the online segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The online segment growth is due to factors like convenience, obtaining local and international brands easily, competitive prices and the rise in the usage of digital platforms by women for buying activewear.

By End Use:

The market is divided by end use into fitness & gym, outdoor & running, yoga & pilates, and casual/everyday wear. Among these, the fitness & gym segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. This segment is dominating due to the increase in the number of fitness enthusiasts, the growing fitness awareness, and the requirement of sports bras that are specifically designed to support and provide comfort during high, intensity workouts.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Japan sports bra market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in Japan Sports Bra Market Size:

• Wacoal Holdings
• ASICS Corporation
• Mizuno Corporation
• Nike, Inc.
• Adidas AG
• Under Armour, Inc.
• Uniqlo
• Puma SE
• New Balance, Inc.
• Decathlon Group
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan sports bra market based on the below-mentioned segments:

Japan Sports Bra Market Size, By Product Type

• Padded
• Non-padded

Japan Sports Bra Market Size, By Material

• Cotton
• Nylon/Spandex
• Polyester
• Others

Japan Sports Bra Market Size, By Distribution Channel

• Online
• Retail Stores

Japan Sports Bra Market Size, By End Use

• Fitness & Gym
• Outdoor & Running
• Yoga & Pilates
• Casual / Everyday Wear