South Korea Sports Analytics Market Size, Share, and COVID-19 Impact Analysis, By Type (On-Field and Off-Field), By Sport (Football, Cricket, Baseball, Rugby, and Others), and South Korea Sports Analytics Market Insights, Industry Trend, Forecasts to 2035

South Korea Sports Analytics Market Insights Forecasts to 2035

• The South Korea Sports Analytics Market Size was Estimated at USD 76.31 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 26.95% from 2025 to 2035
• The South Korea Sports Analytics Market Size is Expected to Reach USD 1053.2 Million by 2035

According to a research report published by Spherical Insights & Consulting, The South Korea Sports Analytics Market Size is anticipated to reach USD 1053.2 Million by 2035, growing at a CAGR of 26.95% from 2025 to 2035. Driven by the growing popularity of cloud computing, mobile apps, and wearable technology, which allow for real-time data analysis and performance tracking.

Market Overview

The South Korea sports analytics market refers to the use of data-driven tools and technologies to improve fan engagement, team strategy, and athlete performance is referred to as the South Korea Sports Analytics Market. It covers both off-field uses like audience analytics and sponsorship optimization as well as on-field ones like player tracking. Innovations in wearables, artificial intelligence, and cloud-based platforms are driving the market. Additionally, the government's encouragement of technology and sports innovation has created a wealth of opportunities in this market. A new workforce with expertise in sports science and analytics is anticipated as a result of initiatives that support these fields in educational institutions. Partnerships between sports organizations and tech firms that focus on analytics and artificial intelligence are also becoming more and more common. These partnerships can produce customized solutions that cater to particular requirements, such as injury prevention or the best training techniques. Recent developments in South Korea show a move toward a more integrated approach to sports analytics, where management and coaching staff use analytics to make better decisions in addition to athletes.

Report Coverage

This research report categorizes the market for the South Korea sports analytics market based on various segments and regions and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South Korea sports analytics market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South Korea sports analytics market.

Driving Factors

Technology breakthroughs and the growing need for data-driven sports decision-making are driving the South Korean sports analytics market's notable expansion. Sports teams and organizations now find it simpler to gather and evaluate extensive data thanks to the widespread use of wearable technology, mobile apps, and cloud computing. The way that sports are viewed in South Korea is changing as a result of the increased focus on player performance and fan interaction. The demand for advanced analytics to improve player strategies and competitive tactics is also being driven by the growth of e-sports, which has become extremely popular in South Korea.

Restraining Factors

Teams and organizations find it challenging to fully adopt and utilize sports analytics tools due to a lack of professionals in South Korea with training in both data science and sports performance. The market's expansion and the efficacy of analytics-driven strategies are constrained by this talent shortage.

Market Segmentation

The South Korea sports analytics market share is classified into type and sport.

• The on-field segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea sports analytics market is segmented by type into on-field and off-field. Among these, the on-field segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. On-field analytics helps teams and coaches make the best decisions and maximize performance by focusing on real-time data collection and analysis during actual sporting events. This section is essential since it has a direct impact on player efficiency and game strategies, which increases competitive advantage.

• The football segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The South Korea sports analytics market is segmented by sport into football, cricket, baseball, rugby, and others. Among these, the football segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Football is a major factor in the increasing importance of sports analytics since it dominates the landscape due to the nation's love for the game and the success of domestic leagues.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South Korea sports analytics market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• IGAWorks
• Adbrix
• Hackle
• kt NexR
• EncoA
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at South Korea, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South Korea Sports Analytics Market based on the below-mentioned segments:

South Korea Sports Analytics Market, By Type

• On-Field
• Off-Field

South Korea Sports Analytics Market, By Sport

• Football
• Cricket
• Baseball
• Rugby
• Others