Asia Pacific CBD Pouches Market Size, Share, and COVID-19 Impact Analysis, By Content (Up to 10 mg, 10 mg-20 mg and Others), By Type (Flavored, Unflavored), By Distribution Channel (Offline and Online), and Asia Pacific CBD Pouches Market Insights, Industry Trends, Forecast to 2035

Asia Pacific CBD Pouches Market Insights Forecasts to 2035

• The Asia Pacific CBD Pouches Market Size Was Estimated at USD 7.1 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 21.51% from 2025 to 2035
• The Asia Pacific CBD Pouches Market Size is Expected to Reach USD 60.51 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Asia Pacific CBD Pouches Market Size is Anticipated to Reach USD 60.51 Million by 2035, Growing at a CAGR of 21.51% from 2025 to 2035. The market is driven by increasing consumer health consciousness, evolving regulatory landscapes, and the demand for discreet, smoke-free alternatives to traditional tobacco products.

Market Overview

The Asia Pacific CBD Pouches Market Size is a growing segment of the global health and wellness industry focused on the production, distribution and sale of small, discreet sachets containing cannabidiol (CBD). These pouches are designed for a smoke-free, tobacco-free and inhalation-free consumption experience, where the CBD is absorbed through the oral mucosa (between the gum and lip). The Asia Pacific CBD sachet market presents significant opportunities driven by rising health awareness, demand for discreet smoke-free alternatives, and gradual changes in the regulatory environment in key countries such as Japan, Australia, and Thailand.

Government initiatives in theAsia Pacific CBD Pouches Market Size are focused on regulatory reforms that support medical and research use, allowing for hemp cultivation and the sale of CBD products with strict THC limits in some countries, while others maintain a strict prohibition.

Report Coverage

This research report categorizes the market for the Asia Pacific CBD Pouches Market Size based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Asia Pacific CBD pouches market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Asia Pacific CBD pouches market.

Driving Factors

The Asia Pacific CBD Pouches Market Size is driven by rising health awareness, demand for smoke-free alternatives, favorable regulatory shifts in countries like Australia and Thailand, and growing e-commerce, fueling adoption for wellness (pain, anxiety, sleep) and leveraging tech advances for better products, despite lingering regulations in some areas.

Restraining Factors

The primary restraining factors for the Asia Pacific CBD pouches market are the inconsistent and complex regulatory landscape, persistent social stigma surrounding cannabis-derived products, and a lack of universal consumer awareness and trust.

Market Segmentation

The Asia Pacific CBD Pouches Market share is categorised into content, type, and distribution channel.

• The 10 mg segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Asia Pacific CBD Pouches Market Size is segmented by content into up to 10 mg, 10 mg-20 mg and others. Among these, the 10 mg segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the muscle disorder therapy, anxiety, epilepsy, and pain and inflammation relief, heart health enhancement, etc. These are the main medicinal applications for CBD pouches that contain up to 10mg of CBD. They are available in different flavors and, besides, they serve as a good introduction to CBD. Through the 10mg CBD pouches, consumers can get exact and regulated amounts of the substance.

• The unflavored segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on type, the Asia Pacific CBD Pouches Market Size is segmented into flavored, unflavored. Among these, the unflavored segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by superb, unflavored CBD pouches that provide the user with a great release of cannabinoids and a prolonged effect. CBD products that are pure and natural without the addition of flavors or other substances are highly sought after by health-conscious people. The consumers of the unflavored choice can savor the genuine taste and benefits of CBD without any interfering flavors.

• The online segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Asia Pacific CBD Pouches Market Size is segmented by distribution channel into offline and online. Among these, the online segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the simplicity of shopping online, and the growing online presence is anticipated to fuel additional industry progress. It is anticipated that the development of online sales during the COVID-19 outbreak, together with the growing popularity of CBD among consumers aged 18 to 45 overall, will provide a positive market outlook for the online sector.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Asia Pacific CBD Pouches Market Size , along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                                 

• Altria Group
• British American Tobacco
• Canopy Growth Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Asia Pacific, regional, and country levels from 2020 to 2035. Spherical Insights has segmented theAsia Pacific CBD Pouches Market Size based on the below-mentioned segments:

Asia Pacific CBD Pouches Market, By Content

• Up to 10 mg
• 10 mg-20 mg
• Others

Asia Pacific CBD Pouches Market, By Type

• Flavored
• Unflavored

Asia Pacific CBD Pouches Market, By Distribution Channel

• Offline
• Online