North America Lip Care Products Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Lip Balms, Lip Butter, Lip Scrubs, Lip Oil, and Others), By Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies and Drug Stores, and Others), and North America, Lip Care Products Market Insights, Industry Trend, Forecasts to 2035

North America Lip Care Products Market Insights Forecasts to 2035

• The North America Lip Care Products Market Size Was Estimated at USD 475.4 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.6 % from 2025 to 2035
• The North America Lip Care Products Market Size is Expected to Reach USD 865.8 Million by 2035

According to a research report published by Spherical Insights & Consulting, the North America lip care products market is anticipated to reach USD 865.8 million by 2035, growing at a CAGR of 5.6 % from 2025 to 2035. Increased demand for organic formulations, the growth of e-commerce platforms, influencer-driven marketing, and the development of multipurpose products aimed at a variety of customer demographics, such as men and wellness-conscious consumers, are some of the opportunities in the North America lip care products market.

Market Overview

The geographical industry that includes the creation, manufacturing, and distribution of products intended to restore, nourish, and preserve lips is known as the North America lip care products market. These products, which are frequently improved with moisturizing agents, sun protection, and natural ingredients, include lip balms, glosses, scrubs, oils, and therapeutic formulations. The goal of the North America lip care products market is to improve lip health by using creative, multipurpose formulas, stressing organic components, providing sun protection, and accommodating changing customer tastes across a range of demographic groups. The market for lip care products in North America has emerged as a vibrant sector of the larger personal care business, propelled by changing consumer tastes and a growing emphasis on self-care. The market for lip care products has advanced considerably as a result of the expanding power of social media sites and influencer marketing. The growing demand for natural and organic lip care products is a major factor propelling the North America lip care products market.

Report Coverage

This research report categorizes the market for North America lip care products market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America lip care products market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the North America lip care products market. 

Driving Factors

The North America lip care products market is mostly driven by the combination of the broad range of product options and the increasing focus on personal looks. Growing consumer awareness of personal grooming, growing desire for multipurpose and organic products, and changing beauty trends are the main factors propelling the North America lip care products market. Due to consumer need for convenience and adaptability, the market for multipurpose lip care products is expanding, which is another encouraging growth trend. The need for lip care products has increased dramatically as customers' awareness of personal grooming and appearance has grown. An increasing number of male consumers are adopting these products due to the ongoing trend of wellness and personal grooming.

Restraining Factors

Strong competition, consumer price sensitivity, possible adverse effects from chemical compounds, and difficulties with regulatory compliance that affect product development and profitability are some of the factors that are restricting the North America lip care products market.  

Market Segmentation

The North America lip care products market share is classified into product type and distribution channel.  

• The lip balms segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The North America lip care products market is segmented by product type into lip balms, lip butter, lip scrubs, lip oil, and others. Among these, the lip balms segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The lip balm market is credited to its accessibility, adaptability, and broad distribution through retail channels. For instance, well-known brands like ChapStick and Carmex are frequently used for daily sun protection and hydration.  

• The supermarkets and hypermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America lip care products market is segmented by distribution channel into supermarkets and hypermarkets, specialty stores, pharmacies and drug stores, and others. Among these, the supermarkets and hypermarkets segment held a largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. Supermarkets and hypermarkets' broad customer base, easy access, and vast range of products are what drive this market category. Growing customer demand for one-stop shopping and marketing campaigns that improve product visibility and sales performance are the main drivers of this market.  

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America lip care products market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• L'Oreal SA
• Shiseido Co Ltd
• Beiersdorf AG
• Unilever PLC
• Johnson & Johnson
• Procter & Gamble Co
• Avon Products, Revlon
• Colgate-Palmolive Co
• The Estee Lauder Companies Inc Class A
• Others

Recent Developments

• In July 2023, Sephora and EOS collaborated to provide exclusive savings on EOS's vitamin-enriched lip balms. Its consumer base and sales increased as a result of this partnership.

• In February 2023, Burt's Bees announced a new range of lip balms with SPF that come in recyclable packaging. This action improved its standing in the environmentally conscious market.

Key Target Audience 

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America lip care products market based on the below-mentioned segments:

North America Lip Care Products Market, By Product Type

• Lip Balms
• Lip Butter
• Lip Scrubs
• Lip Oil
• Others

North America Lip Care Products Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Pharmacies and Drug Stores
• Others