Global Women Activewear Market Size to Exceed USD 322.2 Billion by 2033: Forecast Analysis Report

Global Women Activewear Market Size to Exceed USD 322.2 Billion by 2033 

According to a research report published by Spherical Insights & Consulting, The Global Women Activewear Market Size is Expected to Grow from USD 196.6 Billion in 2023 to USD 322.2 Billion by 2033, at a CAGR of 5.06% during the forecast period 2023-2033.    

Browse 210 market data Tables and 45 Figures spread through 190 Pages and in-depth TOC on the Global Women Activewear Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Tops & T-Shirts, Sweatpants & Yoga Pants, Skirts & Skorts, Tracksuits, Sweatshirts/Jacket, and Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialty Stores, Online Retail Stores, and Others), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033                           

The women's activewear market is a broad category of apparel for physical activities, such as sports, fitness, and outdoor workouts. It features leggings, sports bras, tops, shorts, and jackets, providing comfort, stretchiness, and moisture-wicking capabilities. The market is fueled by the growth in health awareness, athleisure wear, and female participation in sports and fitness activities. Moreover, the women's activewear industry is being pushed by rising health consciousness, more female engagement in exercise activities, and the growing popularity of athleisure clothing.  Technological developments in fabric for moisture-wicking and breathability, as well as social media impact and celebrity endorsements, drive demand.  E-commerce expansion also contributes to worldwide market growth. However, the market for women's activewear is subject to constraints like intense competition, volatile raw material costs, and pirated products. Also, concerns regarding sustainability, changing fashion, and premium pricing constrain mass acceptance by price-sensitive consumers.

The tops and t-shirts segment accounted for the largest share of the global women activewear market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on product type, the global women activewear market is divided into tops & t-shirts, sweatpants & yoga pants, skirts & skorts, tracksuits, sweatshirts/jacket, and others. Among these, the tops and t-shirts segment accounted for the largest share of the global women activewear market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.  This is because of their versatility, popularity in many sports and physical fitness activities, and daily athleisure wear popularity. Their affordability, comfort, and the fact that they are produced in many designs and materials further enhance their market superiority.

The online retail stores segment accounted for a substantial share of the global women activewear market in 2023 and is anticipated to grow at a rapid pace during the projected period.

On the basis of the distribution channel, the global women activewear market is divided into supermarkets/hypermarkets, specialty stores, online retail stores, and others. Among these, the online retail stores segment accounted for a substantial share of the global women activewear market in 2023 and is anticipated to grow at a rapid pace during the projected period. This is because of the increasing e-commerce industry, home shopping convenience, extensive product range, and competitive discounts. Growing digitalization, influencer marketing, and direct-to-consumer brand strategies also add to the robust presence of online retail in this market.

North America is projected to hold the largest share of the global women activewear market over the projected period.  

North America is projected to hold the largest share of the global women activewear market over the projected period. This is because of strong consumer expenditure on sportswear, the good presence of major brands, and increasing health consciousness. Active lifestyle trends in the region, increasing sports and fitness activity participation, and athleisure fashion influence propel market leadership.

Asia Pacific is expected to grow at the fastest CAGR of the global women activewear market during the projected period. This is led by growing health awareness, growing disposable income, and a growing fitness culture. The growth of the e-commerce industry, urbanization, and the global sports brand influence fuel market growth, particularly in China, India, and Japan.

Company Profiling

Major vendors in the global women activewear market are Adidas AG, NIKE, Inc., PUMA SE, Under Armour, Inc., Decathlon, Mizuno USA, Gap Inc., The Columbia Sportswear Company, Amante, VIE ACTIVE, Jockey, and others.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In August 2022, Fashion chain H&M released a new activewear collection globally named H&M Move On and asserted that it would display a more democratic vision of sport by repositioning it as a movement. H&M asserted that its Move collection presents a diverse assortment of affordable clothing, and the inaugural drop, 'Move Essentials,' featured functional tops, lightweight jackets, tights, and bras, in addition to pieces specifically designed to train and run, outerwear, and a yoga mat.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global women activewear market based on the below-mentioned segments:  

Global Women Activewear Market, By Product Type

• Tops & T-Shirts
• Sweatpants & Yoga Pants
• Skirts & Skorts
• Tracksuits
• Sweatshirts/Jacket
• Others

Global Women Activewear Market, By Distribution Channel

• Supermarkets/Hypermarkets
• Specialty Stores
• Online Retail Stores
• Others

Global Women Activewear Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa