Table of Contents
Global Solo Travel Market Size, Share, and COVID-19 Impact Analysis, By Travel Type (Adventure & Extreme Travel, Eco Travel), By Traveler Type (Domestic, International), By Gender (Male, Female), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2035
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The Global Solo Travel Market Size was Estimated at USD 471.67 Billion in 2024 and is projected to reach USD 2092.34 Billion by 2035, Growing at a CAGR of 14.50% from 2025 to 2035. The solo travel market is growing substantially, as a result of many factors, including the desire to be independent, the wish to learn and discover about oneself, and the conveniences offered by newer technological advancements.
Key Market Trends & Insights
Market Size & Forecast
The global solo travel market is the branch of the tourist industry offering services and experiences to those traveling alone for leisure, business, and/or personal development. The demographics of this market are diverse, with distinct consumer segments, including an expanding demographic of younger tourists, professionals, and retirees, who seek unique and independent travel experiences. Eco-conscious travel is rising in popularity, digital nomadism is on the increase, and online booking and planning factors are commonly being utilized in travel planning. The solo travel market includes services and products aimed at people who travel alone. The market includes things like digital platforms, accommodations, airlines, and tours. The main considerations leading to the increase in solo travel are the growing desire for personalized experiences and the adjustment to different lifestyles. Companies are positioning themselves to target this niche market by highlighting safety, flexibility, and activities designed for solo travelers.
More so, people are choosing to travel alone instead of processing together with a group, prioritizing personal preferences and freedom before, during, and after their trip experience. People are also more independent and comfortable being solo post-pandemic, which encourages them to travel independently at their own pace. Today's travelers look for experiences that are individualized for their schedules and interests. When people travel alone, they have complete control over how the trip looks and feels, and provides the traveler to see the sites and experiences at their rhythm without compromising their taste. Consequently, there has been considerable growth in the solitary travel market. Travel providers, hotel brands, and apps have tailored services for solitary travel.
Opportunities for entrepreneurs are now considerable, specifically in adventure travel, local culture, or wellness. Alternatively, market saturation is relatively low. Services for solitary travelers are somewhat limited, especially in areas that are not popular destinations. This allows some space for niche travel platforms or small businesses to experiment. However, competition is getting more intense among digital platforms that give safety-based characteristics and custom travel planning. More broadly, lone travelers help to grow tourism in more remote or less-visited areas. This will support regional economies and create a fairer distribution of spending associated with travel. For example, solo travelers in Lisbon or Bali are supporting local shops, hostels, and tour operators. This benefits small business owners directly and creates jobs in the area.
Travel Type Insights
In 2024, the revenue share of solo leisure and vacation travel accounted for 29.79% of the total solo travel market. This trend demonstrates people's increasing desire to disconnect from daily life, take time for themselves, and travel to unfamiliar destinations at their own pace. Nowadays, many individuals want their own experiences, valuing individuality and self-discovery by utilizing vetted modes of solo travel. Solo leisure travel allows individuals to attain complete autonomy, immerse themselves in various cultures, and engage in activities or interests, whether a short trip or a slower circumstance is desired. Millennials and Gen Z, who tend to value authentic and unique travel experiences versus traditional group travel formats, have taken to this market. Especially meeting popular demand are destinations within a diverse range of experiences, including unlimited scenery, cultural identity, and a vibrant cultural landscape.
The solo cultural & heritage travel segment is projected to register a CAGR of 14.34% over the forecast period. Heritage and culture festivals, customs, and traditional rites, which reflect the heart of a community's essence, attract solo-travelers. Travelers can engage in centuries-old practices through cultural experiences such as Spain's La Tomatina, Japan's Hanami Cherry Blossom Festival, and Mexico's Día de los Muertos. In addition, to fully experience the combination of cultures within a destination, many lone-travelers plan their trips around such experiences. To increase accessibility to cultural sites for solo-travelers, many organizations and governments are investing in their conservation and promotion. Infrastructure, iPod audio tours, partially translated signage, and virtual reality experiences have all improved the way visitors can learn about history, resulting in them visiting historical locations.
Traveler Type Insights
In the year 2024, domestic solo travelers will account for more than 63.46% of the total revenue represented in the solo travel market. This increase is largely attributed to a heightened awareness around price, convenience, and safety. Travelers are increasingly selecting domestic destinations because they feel safer, reduce travel risk, and are less expensive. The increased focus on sustainability encourages people to look at local, eco-friendly options.
The international category is projected to grow at a 13.97% CAGR from 2025 to 2035. The growth in international solo travel is caused by the increased affordability and availability of flights due to an increasing number of airline connections and the prevalence of low-cost flying, along with many countries making it easier to enter by streamlining visa processes. International solo travel is now more convenient and safer because of the introduction of travel technologies such as digital payment solutions, navigation tools (apps), and online travel booking. The ease with which travelers can plan and manage their trips reduces the ambiguity that often prevents them from traveling solo.
Gender Insights
Female solo travelers accounted for a revenue share of 52.67% of the overall solo travel industry in 2024. This shift indicates a larger pattern that women are using travel as a way to accomplish self-identity, self-growth, and independence. Female solo travelers are also becoming a large part of representative growth in travel, particularly in niche areas, such as wellness tourism and women-only group travel. This can be seen in increased numbers of women applying for solo visas, and increased growth of travel companies focused solely on women. Older women are particularly enjoying traveling on their own, especially those who are widowed or have companions who do not travel. There is a need for this, according to companies like Road Scholar and Natural Habitat Adventures, and women have more opportunities for travel independence with the rise of safety and community-based travel and women-only group options.
Male solo travelers are expected to grow at a CAGR of 12.32% in the forecasted period. Many men are attracted to emotionally/enjoyably demanding activities like scuba diving, off-road biking, wilderness survival, and mountaineering. These excursions provide opportunities for not only an adrenaline rush but also a sense of grit and achievement. Especially when traveling alone, men can stretch their limits and lift their spirits by testing their endurance and blazing independence without any outside influence. The perception of solo travel has also changed culturally, with more men understanding that solo travel provides benefits besides adventure and a sense of grit. Today, alone travel is seen as an opportunity for perspective, recovery, and to develop cultural awareness. In addition, technology developments like AI travel planning and single-person travel platforms have made traveling alone easier and safer for men to book their holidays, which has enabled industry growth.
Regional Insights
The North American solo travel market in 2024 had a 25.3% revenue share. The regions account for the expanding travel-friendly conditions and safety. For independent travelers, the United States and Canada provide fantastic lodging options, extensive transit systems, and amazing tourism opportunities. Leisure travel is growing geographically, as seen by an increase in international travel and a propensity to use travel advisors.
U.S. Solo Travel Market Trends
The solo travel market in the U.S. is set to grow at a CAGR of 11.3% in the forecasted period. Due to the growing interest in unique and individualized travel experiences, more and more people are choosing independent travel to explore the world at their own pace. This expansion will also be aided by the advent of digital nomads, who are made possible by remote work and flexible hours. Although social media and online communities can inspire, connections and support for traveling alone, improved technology and travel apps have made it easier to plan your travels alone.
Europe Solo Travel Market Trends
The European solo travel market had a 36.23% market share in 2024, driven by options, safety, and popularity during shoulder seasons. Solo travel to Europe appeals to travelers due to lower prices, fewer crowds, and more unique experiences. This market is heavily influenced by women, and continues to grow primarily because of the men and women who like the flexibility and independence offered by going on solo trips. Companies are catering to this market very well, and even more specific tours and facilities for single travelers are emerging. As such, Europe has firmly placed itself at the front of solo travel.
Asia Pacific Solo Travel Market Trends
From 2025 to 2035, the Asia Pacific solo travel market is projected to grow at a CAGR of 14.9%. Rising levels of solo travel in the region relate partly to the increasing numbers of women traveling alone, particularly in China and India. More and more Indian women are engaging in solo travel for life experiences of personal freedom, self-discovery, and empowerment. Travel in India has traditionally been viewed as a family-oriented activity. However, societal norms are changing rapidly, women are increasingly financially independent, and social media has a significant impact on women's behavior, leading to more independent travel. Incidentally, many Asia-Pacific countries have cheap travel options, which also contributes to the growth of solo travel. Countries in Southeast Asia like Thailand, Vietnam, and Indonesia are especially popular with single travelers for their affordable living costs, budget accommodation options, and established backpacker trails.
Key Solo Travel Companies:
The following are the leading companies in the Solo Travel Market. These companies collectively hold the largest market share and dictate industry trends.
Recent Developments
Market Segment
This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the solo travel market based on the below-mentioned segments:
Global Solo Travel Market, By Travel Type
Global Solo Travel Market, By Traveler Type
Global Solo Travel Market, By Gender
Global Solo Travel Market, By Regional Analysis
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