Table of Contents
Global Home Appliances Rental Market Size, Share, and COVID-19 Impact Analysis, By Appliance Type (Washers & Dryers, Refrigerators & Freezers, Cooking Ranges, Cooktops & Ovens), By Distribution Channel (Online, Offline), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2035.
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The Global Home Appliances Rental Market Size was estimated at USD 44.63 billion in 2024 and is projected to reach USD 121.72 billion by 2035, growing at a CAGR of 9.55% from 2025 to 2035. The factors stimulating the expansion of the home appliance rental market are the demand for flexibility, affordability, especially among urban residents and millennials, the demand for high levels of mobility, short-term accommodations, and the rise of subscription-type business models.
Key Market Trends & Insights
Market Size & Forecast
The market in which companies rent home appliances like air conditioners, refrigerators, and washing machines instead of selling these appliances to consumers or businesses is called the home appliances rental market. Typically, these rental operations are run by rental companies that maintain a stock of appliances and charge customers for renting the appliances. As more customers seek flexible and affordable ways to solve home appliance needs, the market for renting home appliances is growing. The desire to avoid a high upfront cost, maintenance obligations, and ownership commitment is the reason behind the desire to rent appliances. This trend is especially prevalent in urban areas, where renting makes sense due to smaller living spaces and transient lifestyles.
The market for renting home appliances is set to expand further as consumer demand for flexibility, technology advances, and a general trend toward sustainable consumption is rising. Organizations that adapt to these trends and focus on customer-focused solutions are likely to thrive as the market evolves. The market is full of opportunity. Demand for home appliance rentals is expected to explode in developing economies as income and urbanization increase. The growth of e-commerce and digital platforms has made rentals easier for consumers. Organizations can also target niche markets by renting out high-end appliances or offering value-added services, such as maintenance and installation.
Market development is also influenced by government investments and policies. Supportive policies may prompt businesses to offer sustainable products and rental services. Consumer protection laws may ensure that rental appliances are safe and provided to standards. These aspects enrich the market structure and provide a consistent, growing environment. Renting an appliance is more accessible than ever through the advent of digital platforms. Digital-first rental providers have developed a streamlined experience allowing customers to search, select, and schedule delivery incrementally. Digital transformation appeals to a tech-savvy consumer segment and stimulates growth in the market.
The rental appliance market is evolving with the introduction of smart technology. Appliances that have Internet of Things (IoT) capabilities increase the user experience and can improve operational efficiencies by enabling remote use and monitoring of appliances. These solutions allow rental companies to improve predictive maintenance and reduce downtime, which can add value for customers. Businesses and consumers alike are implementing more sustainable actions as a result of environmental concerns, and renting appliances supports the reuse of products and longer lifespans, which supports the principles of the circular economy. When customers rent, they can also help reduce electronic waste and conserve resources.
Appliance Type Insights
In 2024, the washers and dryers category by appliance type held a 33.67% market share in the global rental market for household appliances. This category is a favored area for rental services due to the amount of use and necessity that exists within a home. The usefulness and the increased sponsored preference for renting rather than owning when usage is limited are the key contributors to the increasing demand. The increasing cost of housing, or frustration with rental units, new urban flow, and the growth in shared and short-term housing are other contributing factors to its dominance in the product landscape. Renting washing machines or dryers results in customers having access to the appliances that they need without the pressures of ownership or maintenance. These appliances are very practical for everyday conveniences, specifically for professionals, students, or city dwellers.
The air conditioner category is expected to account for a CAGR of 12.34% from 2025 to 2035. The main factors driving this growth include rising global temperatures, growing demand for indoor comfort, as well as increasing awareness of air quality. Due to seasonal usage, increasing rental air conditioners are due for an increase in both households and businesses. Given the high upfront cost of ownership and demand for even more energy-efficient models, rental air conditioners are becoming attractive. Emerging economies in the Middle East and Asia-Pacific are demonstrating the strongest level of demand (affordability) for rental solutions as consumers search for budget-friendly cooling. Long-term market growth is supported by flexible leasing options, allowing inverter-based and smart-connected air conditioning units to come on the market.
Distribution Channel Insights
The offline distribution channel category by distribution channel accounted for a market share of 79.59% in the global home appliances rental market in 2024. The ongoing dominance of physical rental showrooms and physical inspection of appliances beforehand, which results in substantial trust gained through personalized services and immediate customer support, especially in developing economies, all contribute to this dominance even further. Offline channels benefit from being able to provide direct customer service assistance and have established shipping channels for larger products, such as air conditioners, washing machines, and refrigerators.
The online distribution channel is forecasted to grow at a CAGR of 11.25% from 2025 to 2035. Some of the main factors causing this upsurge are increased use of e-commerce, greater digital penetration, and changing consumer preferences towards contactless purchases and flexible rental arrangements. Although online rental services should see greater popularity as consumers adapt to doing business remotely due to rising internet penetration, consumers are also turning to online platforms due to their convenience, flexible rental schedules, and home delivery options. Overall, a dramatic uptick in online channel usage will correlate with the emerging trend of urban consumers, including tech-savvy millennials and Gen Z in developing cities, using online platforms looking for convenience, a greater selection of rental products, and ease of comparing rental products.
Regional Insights
Asia Pacific Home Appliances Rental Market Trends
The renting of household appliances across Asia Pacific accounted for 34.63% of the overall market in 2024. The sector's dominant position is due in large part to rapid urbanization, more middle-class people, and an increasingly strong demand for flexible and affordable living solutions. Renting household appliances to avoid the purchase completely has gained in popularity due to high turnover in real estate, the movement of students and professionals in and around urban areas. The growth of the area has been characterized by strong consumer acceptance as evidenced in the market share based on high population density in many of countries. Major contributors to the growth area are China, Japan, and India.
Central & South America Home Appliances Rental Market Trends
Central and South America are expected to achieve the fastest growth rate with 10.9% in the global home appliance rental market due to a combination of increasing middle-class population, urbanization, and demand for flexible and affordable living. In particular, countries such as Brazil, Colombia, and Mexico, where young professionals and renters desire simple, low-commitment access to essential home appliances, there is a constant increase in residential development and modern living, more so than ever before. Furthermore, even in the far corners of the Earth, thanks to the rapid emergence of digital rental platforms and mobile-based payment systems, consumers can now access short and long-term rental services easily.
North America Home Appliances Rental Market Trends
In 2024, North America had a 27.52% rental market share for household appliances worldwide. The rental market in this region is being fueled by high rates of urbanization, increasing housing mobility, and growing acceptance of rental living in metropolitan areas in the U.S. and Canada. Appliance rentals, which offer convenience, fast delivery, and maintenance service, are being demanded because consumers, especially millennials and Gen Z, are forgoing ownership to pursue flexible, economical alternatives to ownership. The region has also seen increases in an influx of furnished rentals, temporary relocations, and long-term corporate housing needs, which have helped fuel ongoing interest in rental equipment. North America is expected to remain an important market for appliance rental services in the years ahead, especially due to its better infrastructure, established digital payments, and changing consumer preferences.
Key Home Appliances Rental Company Insights
The following are the leading companies in the home appliances rental market. These companies collectively hold the largest market share and dictate industry trends.
Recent Developments
Market Segment
This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the home appliances rental market based on the below-mentioned segments:
Global Home Appliances Rental Market, By Appliance Type
Global Home Appliances Rental Market, By Distribution Channel
Global Home Appliances Rental Market, By Regional Analysis
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