Global Hair Mask Market Size To Exceed USD 1202.3 Million By 2033: Market Study Report

RELEASE DATE: May 2025 Author: Spherical Insights
The Global Hair Mask Market Size is Expected to Grow from USD 682.4 Million in 2023 to USD 1202.3 Million by 2033, at a CAGR of 5.83% during the forecast period 2023-2033

Table of Contents

Historical Data, Premium Insights, Market Dynamic, Analysis and Projection, By Product, Analysis and Projection, By Application, Analysis and Projection, By End-Use, Analysis and Projection, By Regional Analysis, Competitive Landscape, Company Profiles, Market Revenue, Sale & Price Analysis


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Global Hair Mask Market Size To Exceed USD 1202.3 Million By 2033 

According to a research report published by Spherical Insights & Consulting, The Global Hair Mask Market Size is Expected to Grow from USD 682.4 Million in 2023 to USD 1202.3 Million by 2033, at a CAGR of 5.83% during the forecast period 2023-2033.         

            

Browse 210 market data Tables and 45 Figures spread through 190 Pages and in-depth TOC on the Global Hair Mask Market Size, Share, and COVID-19 Impact Analysis, By Product (Thermal Steam Mask and Steam-Free Mask), By End User (Individual and Commercial), and By Region (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033                               

 

The hair mask market is the worldwide industry that produces, distributes, and sells hair masks, which are deep conditioning hair treatments that are meant to moisturize, repair, and fortify hair. The masks have ingredients such as natural oils, proteins, vitamins, and plant extracts to treat issues like dryness, frizz, damage, and scalp health. Moreover, the hair mask market is driven by growing consumer interest in hair health, higher demand for natural and organic products, the rising power of beauty trends and social media, growing salon and professional treatment space, and product innovation. Urbanization, pollution, and thermal styling also drive greater demand for deep conditioning hair treatments. However, the hair mask market is subject to constraints such as high product prices, the presence of lower-priced substitutes, consumer doubt regarding efficacy, possible allergic responses, and low awareness in rural regions, affecting market penetration and growth.

 

The steam-free mask segment accounted for the largest share of the global hair mask market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on product, the global hair mask market is divided into thermal steam mask and steam-free mask. Among these, the steam-free mask segment accounted for the largest share of the global hair mask market in 2023 and is anticipated to grow at a significant CAGR during the forecast period.  This is because of its convenience, simplicity, and universal availability. Unlike Thermal Steam Masks, the steam-free versions appeal to a larger market segment, encompassing in-home users, which means increased adoption by many more people across many more geographic areas.

 

The individual segment accounted for a substantial share of the global hair mask market in 2023 and is anticipated to grow at a rapid pace during the projected period.

On the basis of the end user, the global hair mask market is divided into individual, commercial. Among these, the individual segment accounted for a substantial share of the global hair mask market in 2023 and is anticipated to grow at a rapid pace during the projected period. This is led by expanding consumer consciousness, growing demand for in-home hair care products, and the impact of beauty fashions. Increasing e-commerce access and the trend toward DIY treatments also enhance the dominance of this segment over salon use.

 

North America is projected to hold the largest share of the global hair mask market over the projected period.  

North America is projected to hold the largest share of the global hair mask market over the projected period. This is powered by increased consumer expenditure on high-end hair care, demand for organic and natural products, and a mature beauty market. The U.S. is the leading market due to the power of social media, celebrity culture, and professional salon treatments.

 

Asia Pacific is expected to grow at the fastest CAGR of the global hair mask market during the projected period. This is driven by growing disposable income, increasing beauty awareness, and urbanization. Demand is led by countries such as China, India, and South Korea, fueled by growing e-commerce, the demand for herbal and natural products, and the popularity of K-Beauty and international hair care trends.

 

Company Profiling 

Major vendors in the global hair mask market are L'Oréal S.A., Unilever, Coty Inc., Henkel AG & Co. KGaA, Revlon, Procter & Gamble, Shiseido Company, Limited, Kao Corporation, OLAPLEX, BY EVA NYC., and others.

 

Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting and Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)

 

Recent Development

  • In April 2024, Dove increased its product range in the hair care business with the launch of a 10-in-1 deep repair treatment hair mask. The launch was accompanied by a Pause, Reverse, and Play, campaign, which emphasized the product's advantages. It is now accessible on the website of the company, online stores, and beauty stores in India.

 

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the global hair mask market based on the below-mentioned segments:

   

Global Hair Mask Market, By Product

  • Thermal Steam Mask
  • Steam-Free Mask

 

Global Hair Mask Market, By End User

  • Individual
  • Commercial

 

Global Hair Mask Market, By Regional

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

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