Table of Contents
Global Activewear Market Size, Share, and COVID-19 Impact Analysis, By End-use (Men, Women, Kids), By Distribution Channel (In-store, Online), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 – 2035.
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The Global Activewear Market Size Was Estimated at USD 389.25 Billion in 2024 and is Projected to Reach USD 1035.83 Billion by 2035, Growing at a CAGR of 9.31% from 2025 to 2035. Increased participation in sports and physical activities, a growing global fitness culture, and the expanding appeal of athleisure clothing are some of the factors driving the growth of the activewear industry.
Key Regional and Segment-Wise Insights
Global Market Forecast and Revenue Outlook
The activewear market consists of developing and producing products that serve athletic purposes, along with casual wear that incorporates performance-based elements. This category contains garments that combine comfort, flexibility, with durability, such as joggers, hoodies, sports bras, leggings, and performance shirts. Market growth occurs due to increased exercise participation alongside expanding health awareness and worldwide athleisure trend development. As people lead healthier lives, they seek clothing that combines comfort and performance for both casual wear and exercise activities. The popularity of activewear has spread to different age ranges and economic levels because of celebrity endorsements, social media, and the rising popularity of fitness culture.
Supportive government initiatives, along with technological advancements, play a major role in shaping the sportswear market trends. Advances in fabric technology, such as compression textiles along with odor management, moisture-wicking, and UV protection, have led to enhanced product performance and customer satisfaction. People who engage in fitness activities are turning to smart textiles that record physical performance statistics and biometric data. The activewear market experiences indirect growth from government support, which promotes physical activity through public health programs and sports facility funding. The attention towards sustainability has risen as companies develop environmentally friendly sportswear from recycled materials, while green production laws support these initiatives. The market potential for sustainable growth alongside rapid expansion exists because of all these combined factors.
End-use Insights
The women's segment dominated the activewear market worldwide in 2024 by holding 46.52% of the revenue share because of increasing female participation in sports and fitness activities. The increasing focus on empowerment, together with body positivity and health awareness, has significantly influenced women's spending patterns for sportswear. Women widely accept athleisure as a fashion trend that blends athletic wear with everyday casual clothes, thus driving higher demand for stylish functional apparel. Major brands developed performance-based trend-aware collections aimed specifically at female consumers. Consumers make their purchasing decisions through the influence of social media and fitness experts, and targeted marketing activities.
The men's segment is projected to grow at a substantial CAGR throughout the forecasted period because male customers are increasingly interested in sports activities and fitness-based lifestyles. The rising desire for activewear combining comfort with functionality stems from increasing gym membership and outdoor recreational participation, together with heightened health awareness among people. The market growth stems from male consumers embracing athleisure, which blends performance wear into their daily fashion choices. Companies now create specialized performance-enhancing products specifically for men, which include smart clothing alongside compression gear and moisture-wicking textiles. This sector grows because of product availability expansion on online platforms and celebrity endorsements, combined with influencer marketing strategies.
Distribution Channel Insights
The in-store segment dominated the activewear market in 2024 by generating 70.54% of global revenue. The requirement of customers to check products in person before making their purchase decisions drives this development. The benefits of trying on products for fit, comfort, and style are available at retail establishments, including department stores, specialty sports shops, and brand outlets, which are crucial when selecting activewear. The dominance of this channel stems from the ability to test multiple products along with immediate product access and individualized customer assistance. Direct customer interaction during shopping remains important for numerous buyers when purchasing expensive, performance-driven sportswear products. Traditional retail stores maintain their strong position against the rapid growth of online shopping through their strategies of offering store discounts, building loyalty programs, and limited-edition collections.
The online activewear market is expected to experience the fastest CAGR during the forecast period due to increasing internet penetration and smartphone usage, as well as the expanding popularity of e-commerce platforms. Consumers choose online platforms because they provide convenience and offer a broad selection of products along with exclusive discounts. The expansion of direct-to-consumer (DTC) brands and social media marketing has led to rising online sales, particularly among young, tech-savvy consumers. The online shopping experience becomes better through virtual try-on tools combined with tailored suggestions and straightforward return procedures. Online demand for fashionable functional activewear has surged because of fitness influencers and digital fitness programs, thus making e-commerce the primary growth driver for the industry.
Regional Insights
The North American activewear market dominated globally in 2024 with 37.84% revenue share due to its widespread fitness culture, alongside substantial consumer spending and athleisure trend adoption. Fashionable performance-oriented sportswear maintains strong demand throughout the U.S. and Canada due to growing interest in physical fitness, together with health consciousness and wellbeing. Major international brands maintain strong representation across this region as they consistently launch new products that match local preferences. The market expanded through the popularity of outdoor recreational activities and the growth of boutique fitness studios and gym memberships. Activewear became an everyday fashion essential through influencer marketing and celebrity endorsements, thus establishing North America as the dominant market region for 2024.
Asia Pacific Activewear Market Trends
The activewear market in the Asia Pacific is predicted to experience the fastest CAGR during the forecast period because of increased urbanization, together with higher health awareness and an expanding middle class with more discretionary funds. Asian countries such as China and India, along with Japan and South Korea, experience the rising popularity of fitness activities that include yoga along with gym workouts, running, and home-based training. The increasing trend toward active lifestyles drives an expanding market for athleisure and performance-based clothing. Customers currently benefit from quick e-commerce platform growth and social media impact, which allows them to obtain local and international athletic brands easily. The regional market expansion stems from increased foreign brand investment and rising consumer interest in clothing that combines comfort with style and functionality.
Europe Activewear Market Trends
The sportswear market across Europe experiences substantial growth because consumers change their preferences and adjust their ways of living. The athleisure trend has become a major development because people now wear sportswear for workout sessions and regular activities. Sustainability has become the main focus because the market for clothing made from organic and recycled materials continues to grow. The women's market is expanding rapidly because of new designs that include inclusive sizing. Market trends are driven by smart fabrics, which offer temperature regulation, moisture control, and odor resistance. The European market growth continues because companies use digital platforms along with influencer marketing and e-commerce to reach customers while online and omnichannel retail patterns intensify.
Key Activewear Companies:
The following are the leading companies in the activewear market. These companies collectively hold the largest market share and dictate industry trends.
Recent Developments
Market Segment
This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the activewear market based on the below-mentioned segments:
Global Activewear Market, By End Use
Global Activewear Market, By Distribution Channel
Global Activewear Market, By Regional Analysis
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