Discover Top 50 Companies in Fitness Trackers Market: Global Share, Market Size, Revenue Report (2024–2035)
RELEASE DATE: Oct 2025 Author: Spherical InsightsRequest Free Sample Speak to Analyst
Description
According to a research report published by Spherical Insights & Consulting, The Global Fitness Trackers Market Size is projected to Grow from USD 63.49 Billion in 2024 to USD 337.48 Billion by 2035, at a CAGR of 16.4% during the forecast period of 2025–2035. The market is driven by technical developments in wearable technology, increased awareness of lifestyle disorders, rising demand for health monitoring, and the expanding use of smartwatches with sophisticated fitness apps.
Introduction
The term "fitness tracker" describes the market size for wearable technology that tracks a range of health indicators, including heart rate, calories burned, steps walked, sleep patterns, and exercise activity. People frequently use fitness trackers in gyms, wellness initiatives, and personal fitness regimens. By keeping an eye on parameters like VO2 max, recovery durations, and workout intensity, coaches and athletes use these devices to improve performance in sports and athletic training.
Samsung launches a new fitness band with an aluminum frame in the Philippine market. Masimo Collaborates with Qualcomm to Create a Reference Platform for Next-Generation Smartwatches for OEMs
In September 2024, Apple unveiled the Apple Watch Series 10, which boasts a stylish appearance, state-of-the-art features, and enhanced fitness and health monitoring capabilities. The Series 10's new S10 System in Package supports intelligent features, including on-device Siri and automated workout detection. The fitness tracker market has exploded with opportunities thanks to innovations like artificial intelligence (AI) and machine learning, which offer thorough insights and personalized feedback on users' health. In order to promote widespread adoption, governments and wearable technology manufacturers must work together. For instance, in an attempt to combat the rising rates of diabetes and heart disease, the Singaporean government has teamed up with Fitbit to provide activity trackers to one million citizens, or around 20% of the population, through personalized health coaching.
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The insights presented in this blog are derived from comprehensive market research conducted by Spherical Insights LLP, a trusted advisory partner to leading global enterprises. Backed by in-depth data analysis, expert forecasting, and industry-specific intelligence, our reports empower decision-makers to identify strategic growth opportunities in fast-evolving sectors. Clients seeking detailed market segmentation, competitive landscapes, regional outlooks, and future investment trends will find immense value in the full report. By leveraging our research, businesses can make informed decisions, gain a competitive edge, and stay ahead in the transition toward sustainable and profitable solutions. The increased propensity for online shopping and rising internet penetration worldwide are likely to fuel significant growth in the online stores' Fitness Trackers market in the upcoming years.
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Global Fitness Trackers Market Size & Statistics
- The Market Size for global Fitness Trackers was estimated to be worth USD 63.49 Billion in 2024.
- The Market Size is Going to Expand at a CAGR of 16.4% between 2025 and 2035.
- The Global Fitness Trackers Market Size is anticipated to reach USD 337.48 Billion by 2035.
- North America is expected to generate the highest demand during the forecast period in the Global Fitness Trackers Market
- Asia Pacific is expected to grow the fastest during the forecast period in the Global Fitness Trackers Market.
Regional growth and demand
North America is expected to grow the largest during the forecast period in the Global Fitness Trackers Market. Fitness trackers have become more popular in North America due to the country's extensive use of smartphones and smartwatches. Increased sedentary lifestyle-related health problems, the introduction of novel products by major industry participants, and the expanding use of smartphones and the internet in North America are all expected to propel market expansion. For example, in 23 U.S. states, over one in three persons (35%) suffer from obesity, according to the Centers for Disease Control and Prevention.
Asia Pacific is expected to generate the fastest demand during the forecast period in the global Fitness Trackers market. Growing healthcare costs, the prevalence of obesity, and the number of athletes encourage governments and commercial groups to create new fitness regimen models to drive market expansion. Additionally, the market is growing due to the prevalence of fitness trackers among the working class, which is fueled by population increase, technical developments, and stable economic prosperity.
Top 10 Trends in the Global Fitness Trackers Market
- Rising Technological Advancements in Fitness Monitoring Devices
- Emerging Trends Shaping Fitness Trackers
- The increasing prevalence of fitness trackers is serving as the primary catalyst for market growth
- Advanced Health Monitoring
- Integration of Artificial Intelligence personalized analytics
- Corporate wellness programs and institutional adoption
- Expansion of e-commerce
- Move toward medical-grade devices
- Seamless Integration
- Increasing prevalence of health disorders to propel market growth
1. Rising Technological Advancements in Fitness Monitoring Devices
One of the greatest trends in fitness and wellness is wearable technology. Modern technology has become indispensable for athletes and is a potent instrument for fitness and wellness. The fitness sector is transforming thanks to a number of market player developments, including the introduction of new products.
2. Emerging Trends Shaping Fitness Trackers
The market for fitness trackers is seeing a number of new trends that will influence the industry going forward. A noticeable trend is the addition of sophisticated health monitoring features, such as blood pressure monitoring, stress tracking, and electrocardiogram (ECG) capabilities, which appeal to a consumer base that is health-conscious.
3. The increasing prevalence of fitness trackers is serving as the primary catalyst for market growth
The market is still developing, reaching a wider range of industries and uses. Businesses are focusing on developing nations like China, India, and Brazil, where the demand for cutting-edge technology is fueled by rising technological understanding.
4. Advanced Health Monitoring
digital-therapeutics connection and biometric analytics powered by AI. Adoption of devices is accelerated by employer wellness programs, payer payment codes for digital health, and over-the-counter (OTC) certifications for continuous glucose monitors (CGMs).
5. Integration of Artificial Intelligence personalized analytics
In June 2025, a collaboration between a digital health company producing artificial intelligence solutions for predictive, preventive, and personalized lifestyle recommendations for improving brain health and longevity, that is Tolion Health, Inc., and Garmin with its Garmin Health division, was announced.
Empower your strategic planning:
Stay informed with the latest industry insights and market trends to identify new opportunities and drive growth in the Global Fitness Trackers Market. To explore more in-depth trends, insights, and forecasts, please refer to our detailed report.
Top 20 Companies Leading the Global Fitness Trackers Market
- Apple, Inc.
- Fitbit
- Garmin Ltd.
- Fossil Group
- SAMSUNG
- HYPE
- Huawei Technologies Co., Ltd
- Pebble Technology
- Jawbone
- Xiaomi Technology
- Nike
- Adidas AG
- Polar Electro
- Oura Health Ltd
- Hexoskin
- Other
1. Apple
Headquarters: California, U.S.
Apple's headquarters is in California, U.S. It is an American multinational corporation and technology company. on September 9, 2014, Apple introduced a smartwatch called the Apple Watch. Over time, the company has focused on developing health and fitness-oriented features on the watch, in an effort to compete with dedicated activity trackers. Apple Watch uses the optical heart sensor and advanced algorithms to monitor your heart rate throughout the day and can alert you to unusually high, low or irregular rhythms.
2. Fitbit
Headquarters: California, U.S.
Fitbit’s headquarters are in California, U.S. It is a line of wireless-enabled wearable technology, physical fitness monitors, and activity trackers such as smartwatches, pedometers, and monitors for heart rate, quality of sleep. It operated as an American consumer electronics and fitness company from 2007 to 2021. In 2019, Fitbit was the fifth-largest wearable technology company in shipments.[5][6] The company has sold more than 120 million devices and has 29 million users in over 100 countries.
3. Garmin
Headquarters: U.S. Schaffhausen, Switzerland
Garmin’s headquarters are in the U.S. and in Schaffhausen, Switzerland. It is an American multinational technology company. The company designs, develops, manufactures, markets, and distributes GPS-enabled products and other navigation, communication, sensor-based, and information products. The Vivofit and Vivosmart ranges are activity trackers. The Garmin Vivofit 3 measures the wearer's duration and quality of sleep, quantifies body movement, records heart rate, counts steps, and the number of stairs climbed. The company has nearly 22,000 employees in 34 countries and generated US$6.3 billion in revenue.
4. Fossil Group
Headquarters: Richardson, Texas, U.S.
HYPE is headquartered in Richardson, Texas, U.S. It is an American fashion design and manufacturer. Zodiac Watches was a Swiss brand that had been operating since 1882, when Fossil acquired it from Genender International in 2001 for $4.7 million. In January 2024, the company announced that it would leave the smartwatch business. Fossil won awards for "Most Effective Use of Online Creative" and "Best of Show" awards for the 6th Annual DFWIMA Excellence in Interactive Marketing
5. SAMSUNG
Headquarters: Suwon-si, South Korea
SAMSUNG’s headquarters are in Suwon-si, South Korea. It is a South Korean multinational manufacturing company. As of 2024, Samsung has the world's fifth-highest brand value. Samsung includes Samsung Electronics, the world's largest information technology company. Samsung just announced the Galaxy Fit3, the latest iteration of its affordable fitness tracker, and it looks set to rival many of the best cheap fitness trackers, with almost two weeks of battery life and a fully waterproof design.
Are you ready to discover more about the Global Fitness Trackers Market?
The report provides an in-depth analysis of the leading companies operating in the Global Fitness Trackers Market. It includes a comparative assessment based on their product portfolios, business overviews, geographical footprint, strategic initiatives, market segment share, and SWOT analysis. Each company is profiled using a standardized format that includes:
Company Profiles
1. Apple
1. Business Overview
- Company Snapshot
- Products Overview
- Company Market Share Analysis
- Company Coverage Portfolio
- Financial Analysis
- Recent Developments
- Merger and Acquisitions
2. Fitbit
3. Garmin Ltd.
4. Fossil Group
5. SAMSUNG
6. HYPE
7. Huawei Technologies Co., Ltd
8. Pebble Technology
9. Jawbone
10. Xiaomi Technology
11. Nike
12. Adidas AG
13. Polar Electro
14. Oura Health Ltd
15. Hexoskin
16. Others
Conclusion
The Global Fitness Trackers Market Size is driven by continuous innovation, as seen by the application of sophisticated sensors and the fusion of machine learning and artificial intelligence (AI) to deliver thorough, individualized health insights. In the Philippines, major corporations like Apple and Samsung are aggressively introducing new goods, such as the Apple Watch Series 10 and a new fitness band, to compete with sleek designs, cutting-edge features, and enhanced health tracking capabilities. North America is the largest growing market in fitness trackers, and the Asia Pacific is the fastest growing market in fitness trackers.
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