Global Vegan Protein Powder Market Size, Share, and COVID-19 Impact Analysis, By Source (Hemp Protein, Pea Protein, Brown Rice Protein, Soy Protein, Algae-Based (Spirulina), and Protein Blends), By End-Use (Dietary Supplements and Sports Nutrition), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Vegan Protein Powder Market Insights Forecasts to 2035

• The Global Vegan Protein Powder Market Size Was Estimated at USD 4.25 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.62% from 2025 to 2035
• The Worldwide Vegan Protein Powder Market Size is Expected to Reach USD 10.55 Billion by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

The global vegan protein powder market size was worth around USD 4.25 billion in 2024 and is predicted to grow to around USD 10.55 billion by 2035 with a compound annual growth rate (CAGR) of 8.62% from 2025 to 2035. An increasing adoption of vegan & plant-based diets, awareness about health & wellness, and concerns about animal welfare & environmental sustainability are several driving factors responsible for the global market growth of vegan protein powder.

Market Overview

The vegan protein powder market is the industry of vegan protein powders that are made using protein extracted from plant-based food such as pea, soy, hemp, brown rice, and sometimes pumpkin seeds or buckwheat. Vegan protein powder is a high-quality source of protein that helps athletes achieve their daily protein requirements in an easy and more convenient way. The market is driven by the growing awareness about the health and nutritional benefits of vegan protein powder. Further, advancements in food technology and formulation addressing these issues result in vegan protein powders with improved taste and texture. Improvements in flavour profiles, along with the availability of a wide range of delicious options, such as chocolate, coffee, vanilla, and fruit flavors, have made vegan protein powders more palatable and appealing to a broader consumer base. Consumer preference for sustainable protein alternatives is driven by concerns about the environmental impact of animal agriculture. The emergence of algae-based protein powders, along with the ongoing research and development efforts that hold potential for the discovery and commercialization of new algae strains with enhanced nutritional profiles, improved taste and texture, and increased protein yields, is escalating the market growth opportunities. 

Report Coverage

This research report categorizes the vegan protein powder market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the vegan protein powder market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the vegan protein powder market.

Driving Factors

The growing adoption of plant-based food, including food products that consist of ingredients derived from plants, including vegetables, fruits, whole grains, nuts, seeds, and legumes, is driving the vegan protein powder market. The global health and wellness trend shifting towards proactive, personalized, and preventive approaches, with the growing focus on mental well-being, is contributing to propelling the market growth. The significance of animal welfare for ensuring long-term sustainable environmental contributions to drive the vegan protein powder market growth.

Restraining Factors

Increased production costs and challenges associated with achieving optimal taste and texture are challenging the vegan protein powder market. Further, the potential allergic reactions to plant-based ingredients may be responsible for hampering the vegan protein powder market.

Market Segmentation

The vegan protein powder market share is classified into source and end-use.

• The pea protein segment dominated the market with a significant share in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the source, the vegan protein powder market is divided into hemp protein, pea protein, brown rice protein, soy protein, algae-based (spirulina), and protein blends. Among these, the pea protein segment dominated the market with a significant share in 2024 and is projected to grow at a substantial CAGR during the forecast period. Consumer preference towards health and wellness, with associated health benefits of pea protein, including muscle building, weight management, and satiety support, is propelling the market in the pea protein segment.

• The dietary supplements segment dominated the market with a significant share in 2024 and is anticipated to grow at a substantial CAGR during the forecast period.

Based on the end-use, the vegan protein powder market is divided into dietary supplements and sports nutrition. Among these, the dietary supplements segment dominated the market with a significant share in 2024 and is anticipated to grow at a substantial CAGR during the forecast period. Vegan protein powder is a popular dietary supplement used for increasing protein intake, especially among the vegan population. It is a high protein supplement derived from a vegan source, opposed to the traditional animal-sourced alternatives such as whey and casein.

Regional Segment Analysis of the Vegan Protein Powder Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the vegan protein powder market over the predicted timeframe.

North America is anticipated to hold the largest share of the vegan protein powder market over the predicted timeframe. An increasing demand for protein-rich diets and awareness about the nutritional benefits of plant-based protein are driving the vegan protein powder market. Further, the adoption of vegan and vegetarian diets, along with the surging concerns about animal welfare, health consciousness, and environmental sustainability, is propelling the market for vegan protein powder.

Asia Pacific is expected to grow at a rapid CAGR in the vegan protein powder market during the forecast period. The growing health consciousness, environmental concerns, and ethical considerations are several factors that are driving the vegan protein powder market. In addition, an increasing focus on health & wellness, along with consumers' changing lifestyle choices and dietary preferences, is promoting the market growth.

Europe is anticipated to hold a significant share of the vegan protein powder market during the projected period. An increasing population of vegans and sustainability awareness, along with regulatory alignment around clean-label claims, are driving the vegan protein powder market. Further, the demand for protein-rich diets, along with the surging awareness about the nutritional benefits offered by plant-based proteins, is contributing to promoting the market demand.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the vegan protein powder market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Bactolac Pharmaceutical, Inc.
• Archer Daniels Midland Company
• AMCO Proteins
• Titan Biotech Limited
• SMP Nutra
• AGT Foods
• A and B ingredients
• Garden of Life
• Sunwarrior LLC
• Orgain, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In February 2023, ADM, one of the world’s leaders in science-backed nutrition solutions, announced that it has opened a new production facility in Valencia, Spain, to help meet rising global demand for probiotics, postbiotics, and other products that support health and well-being.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the vegan protein powder market based on the below-mentioned segments: 

Global Vegan Protein Powder Market, By Source

• Hemp Protein
• Pea Protein
• Brown Rice Protein
• Soy Protein
• Algae-Based (Spirulina)
• Protein Blends

Global Vegan Protein Powder Market, By End-Use

• Dietary Supplements
• Sports Nutrition

Global Vegan Protein Powder Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa