United States Mobile Value Added Services Market Size, Share, and COVID-19 Impact Analysis, By Solution (Short Messaging Service (SMS), Mobile Email & IM, Mobile Money, Mobile Advertising, Location Based Services, Mobile Infotainment, and Multimedia Messaging Service), By End-use (Consumers and Enterprises), By Vertical (BFSI, Media and Entertainment, Telecom & IT, Retail & E-commerce, Healthcare, Government, and Others), and United States Mobile Value-Added Services Market Insights, Industry Trend, Forecasts To 2035

United States Mobile Value Added Services Market Insights Forecasts To 2035

• The United States Mobile Value-Added Services Market Size Was Estimated at USD 242.37 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 11.27% from 2025 to 2035
• The United States Mobile Value-Added Services Market Size is Expected to Reach USD 784.45 Billion by 2035

According to a research report published by Spherical Insights & Consulting, the United States Mobile Value Added Services Market Size is Expected To Grow From USD 242.37 Billion in 2024 to USD 784.45 Billion by 2025, Growing at a CAGR 11.27% during the Forecast Period 2025-2025.. The United States mobile value-added services market is being driven by consumers, and organizations are increasingly reliant on streaming media, mobile banking, health updates, and GPS-based applications. MVAS is becoming a crucial component of millions of users' daily lives, spurring telecom companies to continue investing and innovating.

Market Overview

Mobile value-added services (MVAS) are services that provide mobile network operators and third-party providers with regular voice calls and text messaging. These services include mobile internet, entertainment, mobile banking, information alert, mobile commerce, access to social media, and workplace mobility solutions. MVAS enriches the core telecom service by providing final consumers with individual, interactive, and revenue-generating experiences. The mobile price-added service industry has developed as an important revenue generator and a major promoter for digital changes for telecom carriers. With increased smartphone penetration, expansion of internet adoption, and the introduction of refined technologies such as 4G, 5G, and cloud computing, MVAS has become an essential component of the digital lifestyle. Mobile Price Admitted Services (MVAS) membership models produce new revenue streams for telecom operators through cooperation with material creators and mobile advertisements. Enterprises use MVA to increase customer interaction, increase marketing campaigns, and provide real-time customer aid using mobile platforms. The ecosystem benefits finance players, media companies, and app developers, resulting in a collaborative business model.

Report Coverage

This research report categorizes the United States mobile value-added services market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States mobile value-added services market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States mobile value-added services market.

Driving Factor 

The United States mobile value-added services market is driven by the high smartphone circulation, comprehensive 5G deployment, and increasing requirement of mobile-first solutions. Mobile banking, OTT entertainment, and increased use of individual digital content increase growth. In addition, corporations are using MVA for rapid consumer engagement, mobile advertising, and spontaneous service distribution, which strengthens their position in the digital economy.

Restraining Factor

The United States mobile value-added services market has to face restrictions due to data privacy anxiety, strict regulatory compliance, and increasing cybersecurity threats. In addition, market saturation, terrible competition between service providers, and dependence on network infrastructure can limit profitability and disrupt wide adoption.

The United States mobile value-added services market share is classified into solution, end-use, and vertical.

• The mobile advertising segment is expected to witness the fastest CAGR over the forecast period.

The United States mobile value-added services market is segmented by solution into short messaging service (sms), mobile email & IM, mobile money, mobile advertising, location-based services, mobile infotainment, and multimedia messaging service. Among these, the mobile advertising segment is expected to witness the fastest CAGR over the forecast period. This is due to the adoption high smartphones and changes in consumer behavior in mobile-first media consumption. Brands prioritize mobile channels to provide advanced data analytics, location services, and hyper-targeted, genuine advertisements operated by AI-managed privatization. Major American telecom companies have invested in advertising take platforms and partnerships to make user data through mobile advertisements.

• The consumer segment dominated the market in 2024 and is anticipated to grow at a significant CAGR during the projected timeframe.

The United States mobile value-added services market is segmented by end-use into consumers and enterprises. Among these, the consumer segment dominated the market in 2024 and is anticipated to grow at a significant CAGR during the projected timeframe. In the United States, adoption of mobile value-added services is being motivated by increasing the use of smartphones such as everyday activities such as shopping, entertainment, banking and communication. In addition, developing 5G infrastructure and low-cost data schemes provide smooth access to high-bandwidth VAS, leading to consumer engagement and consumption.

• The healthcare segment is expected to witness the fastest CAGR over the forecast period.

The United States mobile value-added services market is segmented by vertical into BFSI, media and entertainment, telecom & it, retail & e-commerce, healthcare, government, and others. Among these, the healthcare segment is expected to witness the fastest CAGR over the forecast period. The healthcare industry is quickly adopting mobile price-added services for applications such as telemedicine, remote diagnostics, and AI-operated health surveillance. The use of the Mobile Health App has touched the sky in recent years, with important development areas including distance patient monitoring, virtual consultation, and AI-operated medical chatbots.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the United States mobile value-added services market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies 

• Google
• Apple Inc.
• AT&T Inc.
• Verizon Communications Inc.
• Vodafone Group Plc
• T-Mobile US, Inc.
• OnMobile Global
• Telenity
• Others

Key Target Audience

Market Players 
Investors 
End users

Government Authorities

Consulting and Research Firm
Venture capitalists 
Value Added Resellers (VARs) 
 

Market Segment 

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States mobile value-added services market based on the below-mentioned segments: 

United States Mobile Value-Added Services Market, By Solution

• Short Messaging Service (SMS)
• Mobile Email & IM
• Mobile Money
• Mobile Advertising
• Location Based Services
• Mobile Infotainment
• Multimedia Messaging Service

United States Mobile Value-Added Services Market, By End Use

• Consumers
• Enterprises

United States Mobile Value-Added Services Market, By Vertical

• BFSI
• Media and Entertainment
• Telecom & IT
• Retail & E-commerce
• Healthcare
• Government
• Others