United States False Eyelashes Market Size, Share, and COVID-19 Impact Analysis, By Product (Strips, Cluster/Accent, Individual, and Others), By Constituent (Natural and Synthetic), and U.S. False Eyelashes Market Insights, Industry Trend, Forecasts to 2035

United States False Eyelashes Market Size Insights Forecasts to 2035

• The United States False Eyelashes Market Size Was Estimated at USD 482.11 million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.56 % from 2025 to 2035
• The USA False Eyelashes Market Size is Expected to Reach USD 969.56 million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The USA False Eyelashes Market is anticipated to Reach USD 969.56 Million by 2035, growing at a CAGR of 6.56 % from 2025 to 2035. The U.S. false eyelashes market is driven by rising beauty consciousness, growing influence of social media and beauty influencers, and rising demand for easy-to-use and long-lasting lash products.  

Market Overview

The United States false eyelashes market refers to a market that focuses on the production, distribution, and sale of artificial eyelashes designed to enhance length, volume, and improve the look of natural lashes. false eyelashes include strip lashes, individual lashes, magnetic lashes and eyelash extensions suitable for both everyday and special events. The market includes products for retail, professional salons, and online platforms, catering to customers seeking beauty improvement, self-expression, and convenience. The increased emphasis on personal hygiene, appearance, and beauty aesthetics is propelling the U.S. false eyelashes market, as customers seek items that improve lash volume, length and overall eye appeal. The increased demand for vegan and cruelty-free lashes in the USA is a major trend, with customers choosing synthetic, animal-friendly solutions over classic mink and human hair.

Report Coverage

This research report categorizes the market for the United States false eyelashes market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. false eyelashes market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the USA false eyelashes market.

Driving Factors

The rising influence of social media, including beauty tutorials, influencers, and platforms such as Instagram and TikTok, is propelling the US fake eyelashes industry by raising product awareness, adoption, and consumer involvement. The growing availability of eyelash extension services and specialized beauty treatments is also boosting the false eyelash market. The rise in disposable income encourages consumers for premium lash products. Additionally, technological advancements and product innovation play an important role in market expansion.

Restraining Factors

The high cost of premium false eyelashes and professional services can be expensive which further limits the adoption among price-sensitive consumers. Additionally, competition for the natural alternatives also hinders the growth of this market.

Market Segmentation

The United States False Eyelashes market share is classified into product and distribution channel.

• The strips segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA False Eyelashes market is segmented by product into strips, cluster/accent, individual, and others. Among these, the strips segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to they are the simplest and easiest to wear. Additionally, Strip false lashes are also pre-styled and come in a range of styles to suit different events.

• The synthetic segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The USA False Eyelashes market is segmented by constituent into natural and synthetic. Among these, the synthetic segment held the highest share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segmental growth is attributed to its cheapness. Additionally, they are shinier than their natural counterparts, resulting in a more striking effect.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the USA False Eyelashes market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Ardell International, Inc.
• KISS Products, Inc.
• MAC Cosmetics
• House of Lashes
• Huda Beauty
• Tarte Cosmetics
• Eylure
• Lilly Lashes
• Tarte Cosmetics
• MAC Cosmetics

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the USA false eyelashes market based on the below-mentioned segments:

United States False Eyelashes Market, By Product

• Strips
• Cluster/Accent
• Individual
• Others

United States False Eyelashes Market, By Constituent

• Natural
• Synthetic