United States Energy Supplement Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Tablets & Capsules, Powders, Drinks, Gummies, and Others), By Distribution Channel (Online Stores, Supermarkets/Hypermarkets, Specialty Stores, and Others), and United States Energy Supplement Market Insights, Industry Trend, Forecasts To 2035

United states Energy Supplement Market Insights Forecasts to 2035

• United states Energy Supplement Market Size is Expected to grow at a CAGR of around 4.95 from 2025 to 2035
• United states Energy Supplement Market Size is Expected to hold a significant share by 2035

According to a research report published by Spherical Insights & Consulting, The United states Energy Supplement Market Size is anticipated to hold a significant share by 2035, Growing at a CAGR of 4.95 % from 2025 to 2035

Market Overview

Energy Supplements are food supplements developed to help improve physical and cognitive energy, reduce fatigue, and improve focus and endurance. Energy supplements come in a variety of forms, including capsules, tablets, powders, drinks, and gummies, and often contain a combination of ingredients such as caffeine, vitamins, amino acids, creatine, herbal products, and electrolytes. The energy supplement industry is growing rapidly as consumers are increasingly seeking quick and simple methods of providing energy, increasing focus, and supporting active lifestyles. As schedules are more hectic, the demands on work increase, and fitness culture is on the rise, energy supplements, especially capsules, powders, drinks, and gummies, are now a go-to product among both athletes and everyday consumers. The younger generation is leading the demand, as they gravitate towards food products that provide functional energy with no crash, which they believe traditional caffeine drinks provide.

Report Coverage

This research report categorizes the United States energy supplement market based on various segments and regions, and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the United States energy supplement market. Recent market developments and competitive strategies, such as expansion, Protein launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the United States energy supplement market.  

Driving Factor 

The U.S. energy supplement market is driven by rising consumer demand for convenient, clean-label, and performance-enhancing products, fueled by busy urban lifestyles, fitness culture, and growing adoption among millennials and Gen Z seeking natural, sustained energy alternatives to traditional caffeinated beverages.

Restraining Factor

Stringent regulatory scrutiny, rising health concerns over stimulant overuse, and growing consumer demand for synthetic ingredients significantly hamper the energy supplement market growth. Intense competition from functional beverages and increasing preference for natural, plant-based alternatives further limit growth potential and challenge long-term market expansion.

Market Segmentation  

The United States energy supplement market share is classified into product type and distribution channel.

• The tablets & capsules segment accounted for a significant share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

The United States energy supplement market is segmented by product type into tablets & capsules, powders, drinks, gummies, and others. Among these, the tablets & capsules segment accounted for a significant share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. They have been favored due to accurate dosing and extended shelf life. While the convenience factor certainly has an influence on consumer preference, consumer preference will continuously be skewed toward the rising popularity of other delivery formats like powder and drinks.

• The online stores segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

The United States energy supplement market is segmented by distribution channel into online stores, supermarkets/hypermarkets, specialty stores, and others. Among these, the online stores segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. This is due to the increasing penetration of consumer e-commerce and changing consumer habits of shopping online. Consumers have favorable views of shipping via online stores due to convenience, access to a greater range of products, and aggressive pricing. an advantage of online shopping is the ability to compare products and read reviews.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the United States energy supplement market, along with a comparative evaluation primarily based on their Protein offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes Protein development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies 

• GU Energy Labs

• Cellucor
• Usana Health Sciences s
• CytoSport
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment 

This study forecasts revenue at the United States, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United States energy supplement market based on the below-mentioned segments: 

United States Energy Supplement Market, By Product Type

• Tablets & Capsules
• Powders
• Drinks
• Gummies
• Others

United States Energy Supplement Market, By Distribution Channel

• Online Stores
• Supermarkets/Hypermarkets
• Specialty Stores
• Others