United Kingdom Sports Supplement Market Size, Share, By Product (Capsules, Powder, Liquid, Bar, and Others), By Source (Animal-Based, Plant Based), By Distribution Channel (Hypermarkets & Supermarkets, Convenience Stores, Online, and Others), United Kingdom Sports Supplement Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom Sports Supplement Market Insights Forecasts to 2035

• United Kingdom Sports Supplement Market Size 2024: USD 4207.3 Million
• United Kingdom Sports Supplement Market Size 2035:  USD 11385.9 Million
• United Kingdom Sports Supplement Market CAGR 2024: 9.47%
• United Kingdom Sports Supplement Market Segments: Product, Source, and Distribution Channel

The sports supplements market in the United Kingdom is growing and is a major sector of the overall health and wellness industry. Protein supplements, pre-workout supplements, energy boosters, recovery supplements, plant-based sports supplements, and the high end performance supplements are major contributors for this growth. Increasing fitness awareness, rise in gym memberships, an increase in sports and recreational activities, and a major shift towards preventive healthcare are the strong factors that are fueling the growth of the sports supplements market. The competitive environment among local sports supplement brands and global nutrition companies, along with changing consumer demands for clean label, organic, and scientifically-formulated sports supplements, are also major factors that are contributing to the dynamic growth of the sports supplements market in the United Kingdom.

The United Kingdom sports supplements market is growing at pace due to the growing health awareness, increasing fitness activities, and changing the consumer behaviour towards performance enhancing and clean-label nutrition. The key segment of the market includes protein supplements, pre-workout supplements, recovery supplements, weight management supplements, and specialty functional supplements for endurance, muscle building, and overall health and wellness. These supplements are further enhanced by innovations such as plant-based protein sources, sugar-free supplements, advanced ingredient delivery systems, and eco-friendly packaging solutions. Effective branding, influencer marketing, and leveraging social media platforms to reach younger and health-conscious consumers are fueling market development.

Market Dynamics of the United Kingdom Sports Supplement Market

The United Kingdom sports supplements market is fueled by the rising number of health-conscious consumers, the growing number of people participating in fitness and recreational sports, and the increasing demand for high-protein, low-sugar, and clean-label sports nutrition products. Specialized, organic, plant-based, and flavored sports supplement offerings are on the rise among younger and middle-class consumers looking for performance-enhancing and healthier lifestyle alternatives. The market is undergoing a transition from traditional bodybuilding-oriented sports supplements to innovation-driven solutions that focus on personalized sports nutrition, functional ingredients, and convenient formats.

The United Kingdom sports supplements market faces challenges such as stringent government regulations regarding product safety, ingredient approvals, labeling transparency, and advertising claims, which increase compliance requirements for manufacturers.

The future of the United Kingdom sports supplements market appears highly promising, supported by continuous innovation, rising health awareness, and evolving consumer lifestyles. Specialty, organic, plant-based, and flavored supplement variants, along with low-sugar, functional, and performance-enhancing blends, are creating new growth opportunities across diverse consumer

Market Segmentation

The United Kingdom sports supplement market share is classified into product, source, and distribution channel.

By Product

The United Kingdom sports supplement market is divided by product into capsules, powder, liquid, bar, and others. Among these, the powder segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. It is because the powders are preferred for their flexibility, allowing users to mix them into shakes, smoothies, or food.

By Source

The United Kingdom sports supplement market is divided by source into animal-based, plant-based. Among these, the animal-based segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. It is because they have been the industry standard for decades, widely used by bodybuilders, strength athletes, and fitness enthusiasts.

By Distribution Channel

The United Kingdom sports supplement market is divided by distribution channel into hypermarkets & supermarkets, convenience stores, online, and others. Among these, the online segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.  It is because the online platforms, including Amazon UK and brand-specific websites, offer a vastly larger selection than physical shelves.

Competitive Analysis

The report offers the appropriate analysis of the key organisations/companies involved within the United Kingdom sports supplement market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

Top Key Companies in United Kingdom Sports Supplement Market

• Glanbia PLC
• PepsiCo Inc.
• Mondelez International Inc.
• GNC Holdings LLC
• The Coca-Cola Company
• GSK plc
• Iovate Health Sciences
• Herbalife Ltd.
• BPI SPORTS LLC
• BioTech USA LLC
• Volac International
• Others

Recent Developments in United Kingdom Sports Supplements Market

In October 2025, Isopure, owned by Glanbia plc, launched whey protein isolate and collagen products in the UK through retailers including Holland & Barrett and Boots UK, strengthening its presence in the sports supplement market.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom sports supplement market based on the below-mentioned segments:

United Kingdom Sports Supplement Market, By Product

• Capsules
• Powder
• Liquid
• Bar
• Others

United Kingdom Sports Supplement Market, By Source

• Animal-Based
• Plant-Based.

United Kingdom Sports Supplement Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Convenience Stores
• Online
• Others