United Kingdom Lingerie Market Size, Share, By Product (Briefs, Bras, Shapewear, and Others), By Distribution Channel (Online, Offline), United Kingdom Lingerie Market Insights, Industry Trend, Forecasts to 2035.

United Kingdom Lingerie Market Insights Forecasts to 2035

• United Kingdom Lingerie Market Size 2024: USD 4.47 Billion
• United Kingdom Lingerie Market Size 2035: USD 11.2 Billion
• United Kingdom Lingerie Market CAGR 2024: 8.71%
• United Kingdom Lingerie Market Segments: Product and Distribution Channel

The lingerie industry in the UK is a vast and changing industry composed of many different categories including mass market, premium, luxury, and niche divisions such as every day, shapewear or compression garments, and adaptive products. The industry is moving away from basic, low-cost items to providing a greater emphasis on design, comfort, and added value for consumers. These trends are influenced by consumer demand for products that are created with an awareness of body positivity, an increased demand for inclusive, functional, and fashionable and increased consumer usage of social media and e-commerce. Markets are also being driven by the introduction of sustainability and environmentally friendly fabrics, the use of ethically sourced materials, as well as an increase in competition from global companies. Cumulatively, these factors will influence and continue to stimulate market innovation, personalization, and growth opportunities.

The UK lingerie market is set to experience significant growth due to increasing disposable income, changes in lifestyles and growing attention to the issues of body positivity, inclusivity, comfort, etc. Therefore, there is an increasing demand for premium, designer, adaptive lingerie products. The lingerie market is also increasingly focused on the use of sustainable fabrics, the ethical sourcing of materials, innovative designs and the provision of a diverse range of sizes. The rapid growth of e-commerce and social media marketing, in conjunction with the rise in gifting and wellness-oriented trends, has contributed to the growth of the UK lingerie market and continues to drive growth. Consequently, competition between both UK and non-UK based companies, as well as the introduction of many new sustainability initiatives, will continue to foster innovation in both product and brand development, while also creating opportunities for companies to establish or enhance export options.

Market Dynamics of the United Kingdom Lingerie Market

The lingerie market in the United Kingdom is fueled by increasingly affluent consumers, a fashion-conscious and diverse population, and local as well as international brands fueled by e-commerce success and a focus on sustainability. Highly valued, inclusive, and environmentally friendly lingerie has seen an increasing demand due to lifestyle trends and body positivity and comfort-centric fashion trends. The United Kingdom has emerged as a destination for design-oriented, sustainably produced, and online-marketed lingerie driven by e-commerce growth, social platforms' impact, advancements in materials and fit technologies, and increased exporting opportunities in the international lingerie market.

The United Kingdom lingerie market faces restraints such as intense price competition from fast-fashion and online-only brands, rising raw material and manufacturing costs, and compliance with strict quality, safety, and sustainability regulations. In addition, brand saturation, high return rates in e-commerce, supply chain disruptions, labor cost pressures, and dependence on imported fabrics and global trade conditions continue to impact margins and long-term innovation, despite steady domestic demand and strong brand presence.

The outlook for the UK lingerie market is positive and resilient, driven by product innovation, emerging consumer preferences, and supportive sustainability and ethics of manufacturing practices. Demand for high-end, inclusivity-driven, and comfort-focused lingerie, combined with eco-friendly materials and innovative design features, is opening up new avenues of growth. Evolving digital fitting technologies, AI-driven personalization, data-driven design, e-commerce access, social and influencer marketing, and omnichannel retail strategies continue to improve product differentiation and reach across the UK lingerie value chain. Growing interest in bespoke products, body-positive collections, and fashion-integrated innerwear further reinforces the scope of potential and long-term investment attractiveness in this segment.

Market Segmentation

The United Kingdom lingerie market share is classified into product and distribution channel.

By Product

The United Kingdom lingerie market is divided by product into briefs, bras, shapewear, and others. Among these, the briefs segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Accounting for the largest revenue portion due to strong consumer preference for comfort and everyday wear. This segment is also expected to continue growing significantly during the forecast period, supported by consistent demand across age groups and fashion trends

By Distribution Channel

The United Kingdom lingerie market is divided by distribution channel into online, offline. Among these, the offline segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Accounting for the largest revenue portion due to consumer preference for in-store shopping experiences and product trial before purchase. However, the online channel is anticipated to grow at a remarkable CAGR during the forecast period, driven by convenience, privacy, and increasing e-commerce adoption.

Competitive Analysis

The report offers the appropriate analysis of the key organisations/companies involved within the United Kingdom lingerie market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in the United Kingdom Lingerie Market

• Pour Moi
• Emma Harris Lingerie
• Wacoal Company,
• All Undone
• Rigby & Peller
• Victoria’s Secret
• Sulis
• Royce Lingerie
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the United Kingdom, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the United Kingdom Lingerie market based on the following segments:

United Kingdom Lingerie Market, By Product

• Briefs
• Bras
• Shapewear
• Others

United Kingdom Lingerie Market, By Distribution Channel

• Offline
• Online.