Global Tourism Market Size, Share, and COVID-19 Impact Analysis, By Type (Domestic Tourism and International Tourism), By Purpose (Adventure, Business, Medical, Conference, Seminar, Religious, Education, and Tourism), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035.

Global Tourism Market Insights Forecasts to 2035

• The Global Tourism Market Size Was Estimated at USD 9219.9 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.82% from 2025 to 2035
• The Worldwide Tourism Market Size is Expected to Reach USD 13919.7 Billion by 2035
• Europe is expected to grow the fastest during the forecast period.

The global Tourism market size was worth around USD 9219.9 billion in 2024 and is predicted to grow to around USD 13919.7 billion by 2035 with a compound annual growth rate (CAGR) of 3.82% from 2025 and 2035. The global tourism market, propelled by rapid economic growth, increased consumer incomes, particularly among younger travelers, and the emergence of specialized markets like wellness and eco-tourism, has created a wealth of opportunities in the tourism industry. It's a vibrant and growing industry with great job creation potential and clever technological advancements. 

Market Overview

Tourism refers to the activities of individual who travel to and remain in locations outside of their normal surroundings for a maximum of one year in a row for leisure, business, or other reasons unrelated to engaging in paid activities there. The travel industry is tapping into the increasing desire for adventure, eco, digital nomad, and cross-cultural travel. Contactless, recommended, and user-created booking systems will allow for easier customer experiences and higher volumes of domestic and international travel. Destination management organizations, digital tourism marketing, and infrastructure will require massive investments by governments and the private sector in order to fuel economic development through tourism. 

Many governments around the world have bold tourism revivals. For example, India's Union Budget 2025 which proposes building 50 distinctive destinations, creating easy e-visas, homestay loans, and a medical tourism initiative called Heal in India. There is a single tourist visa for easy cross-border travel within the GCC. The Philippines has allowed Indian tourists to enter the country visa-free and strengthened connections in the region, and the Nigerian government has approved faster short-stay visas.

Report Coverage

This research report categorizes the tourism market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the tourism market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the tourism market. 

Driving Factors

The growth of the global tourism market, boosted by eurekahove, which is about sustainable tourism and also provides the basis for sustainable and regenerative tourism across regions, in conjunction with the associated benefits to the environment and communities. The emergence of bleisure tourism, i.e., business and leisure, and digital nomad visas offers new avenues for extended travel duration and economic contributions. The next decade will revolutionize the travel experience with respect to blockchain connections for booking and loyalty programs, AR/VR virtual travel, and artificial intelligence itineraries.

Restraining Factors

The global tourism market faces obstacles like climate change-related changes, such as wildfires and flooding, a saturation of excess tourism in certain places that strains and annoys local infrastructure, cross-border tourism challenges related to global geopolitical tensions, and changing immigration laws and fluctuating gas prices.

Market Segmentation

The tourism market share is classified into type and purpose

• The domestic tourism segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the tourism market is divided into domestic tourism and international tourism. Among these, the domestic tourism segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The reason for the broad popularity of the domestic tourism segment is stimulated by increased discretionary spending, the burgeoning middle class, and improved infrastructure, combined with easy digital booking tools, are willing to travel to nearby destinations. This increase in local travel or staycations is compounded by post-pandemic experiences encouraging eco and culturally immersive travel, along with flexible remote working arrangements. Visiting less recognizable domestic destinations has become more accessible through social media, websites, and the unconventional nature of travel using flexible methods of transportation.

• The medical segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the purpose, the tourism market is divided into adventure, business, medical, conference, seminar, religious, education, and tourism. Among these, the medical segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The segment is driven due to the significantly lower treatment costs abroad, shorter waiting times, and greater availability to ambulatory clinics utilizing international accreditation and the latest and greatest medical technology. In fact, in the Asia-Pacific, patients can save more on procedures such as those in Thailand, Singapore, and India. In addition, with the increased recognition of travel and tourism, through significant government investment in support infrastructure to internationally promote the medical tourism sector.

Regional Segment Analysis of the Tourism Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the tourism market over the predicted timeframe.

North America is anticipated to hold the largest share of the tourism market over the predicted timeframe. Strong consumer spending, an array of attractions, and solid infrastructure are the main causes of the tourism market in North America. The US and Canada benefit from high digital adoption, established tourism ecosystems, and a strong desire for urban and adventure experiences. In addition, both adventure and ecotourism sectors in this region are rapidly growing, driven by the varied landscapes and first-class facilities.

Europe is expected to grow at a rapid CAGR in the tourism market during the forecast period.  Escalating disposable income and a growing demand for individualised, sustainable experiences are the main causes of the tourism market in Europe. The unique and world-renowned attractions, rich cultural history, and excellent intra-country and inter-country connectivity make travel easier and more appealing. Classic destinations are less congested and offer much greater variety due to the growing trend for coolcations, extended shoulder season travel, and the resurgence of off-the-beaten-path destinations. Package discounts are growing in prominence once again and are appealing to budget-conscious buyers in inflationary times.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the tourism market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Expedia Group Inc.
• Booking Holdings Inc.
• Airbnb Inc.
• Com Group Limited
• Com International Ltd.
• Marriott International Inc.
• Accor S.A.
• Hilton Worldwide Holdings Inc.
• InterContinental Hotels Group PLC
• The Priceline Group Inc.
• Delta Air Lines Inc.
• American Express Global Business Travel
• TUI Group
• Wyndham Hotels & Resorts Inc.
• Hyatt Hotels Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In April 2025, Wego announced a strategic partnership with Accor to integrate over 5,000 hotels into Wego's metasearch platform, enhancing travel engagement in the MENA region. 

• In July 2025, Shift4, a payments tech company, plans to acquire Global Blue for $2.5 billion. This acquisition aims to integrate Global Blue's tax-free shopping and payment tech into Shift4's global platform, enhancing services for international travelers.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the tourism market based on the following segments:  

Global Tourism Market, By Type

• Domestic Tourism
• International Tourism

Global Tourism Market, By Purpose

• Adventure, Business
• Medical
• Conference
• Seminar, Religious
• Education
• Tourism

Global Tourism Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Europe
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Europe
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa