Global Tea Market Insights Forecasts to 2033

• The Global Tea Market Size was Valued at USD 49.53 Billion in 2023.
• The Market Size is Growing at a CAGR of 7.09% from 2023 to 2033.
• The Worldwide Tea Market Size is Expected to Reach USD 98.29 Billion by 2033.
• North America expected to grow the fastest during the forecast period.

The Global Tea Market Size is Anticipated to Exceed USD 98.29 Billion by 2033, Growing at a CAGR of 7.09% from 2023 to 2033.  

Market Overview

Tea is a refreshment made by soaking dried leaves of the Camellia sinensis plant in hot water. It is one of the most broadly consumed beverages in the world, known for its stimulating effects due to the presence of caffeine. It is one of the most prevalent drinks in the world. Because it contains antioxidants and minerals including potassium, calcium, magnesium, and manganese, the beverage is characterized as healthy. Regular tea consumption is proven to minimize cell damage since it lowers the body's concentration of free radicals. Both green and black tea's polyphenolic components contribute to the prevention of cardiac issues. The main factors driving the industry include the growing popularity of online tea networks and membership programs, the development of tea cafés and specialty tea shops, promoting campaigns advertising tea's immune-boosting properties, and the growing demand for tea-based cocktails and improvements in tea mixology. Additionally, a few tea varieties have been famous for having anti-aging and anti-diabetic properties. Four types of tea are available in the world: oolong, white, black, and green tea.

Report Coverage

This research report categorizes the market for the global tea market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global tea market.

Driving Factors

Rising disposable incomes and consumers' increased willingness to spend on a wide variety of products are driving manufacturers to bring high-quality, unique blends to market. They have added various health-promoting ingredients to their tea blends to address many common health issues such as diabetes, obesity, and heart disease. Increasing usage in the cosmetics and beauty industry is expected to further support market expansion. The changing lives of consumers and their strong demand for easy access have a major effect on the across the globe tea business. Accordingly, there has been a rise popularity of ready-to-drink (RTD) tea products that fit into hectic schedules as consumers look for effortless and quick beverage options. The simplicity with which one can get packaged or bottled tea while on the go is a suitable aspect of the modern lifestyle. To meet this need for quick, easy-to-get-to, and valued tea options, tea businesses are additionally increasing the variety of RTD teas they provide. This is contributing to the global tea market's growth.

Restraining Factors

Concerns about long-term viability price fluctuations, and the effects of climate change on tea farming are some of the challenges. Opportunities include reaching out to consumers who are health-conscious, entering new markets, and developing distinctive tea experiences and products. However, one of the primary factors hindering the tea industry's expansion is competing with other drinks. Customers may move away from tea and seek other beverages, such as coffee or energy drinks, when their tastes and preferences develop. Sales of tea and market share could fall as a result of this.

Market Segmentation

The global tea market share is classified into product type, packaging, and distribution channel.

• The black tea segment is expected to grow at the fastest pace in the global tea market during the forecast period.  

Based on the product type, the global tea market is divided into oolong tea, herbal tea, black tea, green tea, and others. Among these, the black tea segment is expected to grow at the fastest pace in the global tea market during the forecast period. Black tea is also popular among fitness enthusiasts because it is rich in antioxidants and polyphenols. The nutrients zinc, iron, magnesium, copper, manganese, potassium, fluoride, calcium, zinc, and iron are all present in black tea extract. Black tea extract has a higher content of antioxidants than green tea and also has anti-allergic, anti-viral, and anti-spasmodic properties. anticipation timeframe.

• The paperboards segment is expected to grow at the fastest pace in the global tea market during the forecast period.   

Based on the packaging, the global tea market is divided into loose tea packets, plastic containers, paperboard, tea bags, and aluminum tins. Among these, the paperboard segment is expected to grow at the fastest pace in the global tea market during the forecast period. Typically, compounds like waxes, resins, or lacquers are applied to paperboards to boost their protective and functional qualities. Because metal has a high barrier property, it is frequently utilized to package frozen food. Rigid plastic boxes and paperboard are replacing metal boxes, which are costly and extremely vulnerable to impact damage. These boxes' excellent barrier qualities and amazing structural flexibility have contributed to their growing popularity.

• The offline channels segment is expected to hold the largest share of the global tea market during the forecast period. 

Based on distribution channels, the global tea market is divided into offline and online. Among these, the offline channels segment is expected to hold the largest share of the global tea market during the forecast period. In the tea market, offline channels are essential because they give consumers the option to physically handle the items, look over the packaging, and judge the quality of the components or tea leaves. Customers feel more confident and can make well-informed decisions because of this personal experience. Furthermore, offline retailers occasionally offer tasting or sampling events that let consumers sample various medicinal tea flavors and types, enabling customized discovery and supporting their purchase decisions.

Regional Segment Analysis of the Global Tea Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

Asia Pacific is anticipated to hold the largest share of the global tea market over the predicted timeframe.

Asia Pacific is anticipated to hold the largest share of the global tea market over the predicted timeframe. Due to its great acceptance and affordable pricing when compared to other segments, black tea is anticipated to be in high demand in the Asia-Pacific region, including China, India, and Japan. The growing curiosity in and awareness about health among consumers might stimulate the tea market. Taste and flavor improvements in packaging will create new economic prospects for local markets. The brand's consumption is attracting Gen Z and Millennials due to its constant innovation, such as its various theme flavors. This is explained by elements like the growing trend of health concerns among local consumers, which drives people to choose tea over soda and soft drinks, especially millennials. In addition, the world's two largest producers, China and India, export tea to fulfill the growing demand for tea. The tea market in this region is driven by China, which exported over 369 thousand metric tons of tea in 2021 for almost 2.3 billion USD, or at least 25% of the total global supply. The market for high-quality tea varietals, particularly green and white teas, is growing in China due to a rebirth of traditional tea culture. The market is growing even more because of China's standing as one of the top manufacturers of tea in the world. Both local and foreign people are satisfied by the nation's dedication to tea exports and its wide selection of tea offerings, which include well-known varieties like Longjing and Tie Guan Yin.

North America is expected to grow at the fastest pace in the global tea market during the forecast period. The tea market in North America, which includes both America and Canada, has experienced a significant upsurge in recent years. Due to its many health benefits, tea fits completely with the trend among customers looking for better beverage options. The area has experienced an increase in specialty tea businesses, ready-to-drink tea items, and novel tea blends. In addition, aromatic and natural teas are becoming more well-known and drawing in consumers who aren't just conventional tea consumers. North America is one of the tea market regions with the fastest growth rates in the world, as customer preferences move toward more selections and higher quality teas.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global tea along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Associated British Foods Plc.
• Kusmi Tea
• Peet’s Coffee & Tea
• DAVIDs Tea
• Unilever Plc.
• Tea Forte
• Starbucks
• RC Bigelow Inc
• Apeejay Surrendra Group
• Tata Consumer Products
• Ekaterra
• Nestle S.A.
• Mcleod Russel India Limited
• Barrys Tea
• The Republic of Tea, Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In January 2024, by 2028, Starbucks hopes to run 1000 cafés across India, with a new one opening every third day. The organization is concentrating on the remarkable development and raised ease of doing business of the tea-drinking nation. Since being established in 2012, Starbucks has grown to have 390 locations around India and has achieved its first revenue milestone of Rs 1,000 crore.

• In November 2022, Dabur India Limited has launched Dabur Vedic Tea, a premium black tea containing over 30 Ayurvedic herbs that boost the immune system and provide health benefits. This product contains herbs such as cardamom, ginger, and tulsi.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global tea market based on the below-mentioned segments:

Global Tea Market, By Product Type

• Green tea
• Oolong Tea
• Herbal Tea
• Black Tea
• Others

Global Tea Market, By Packaging

• Loose tea packets
• Plastic container
• Paperboard
• Tea bags
• Aluminum tins

Global Tea Market, By Distribution Channel

• Offline
• Online

Global Tea Market, By Region

• North America
  • US
  • Canada
  • Mexico

• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa