South America Plasticizers Market Size, Share, and COVID-19 Impact Analysis, By Type (Phthalate Plasticizers, Non-Phthalate Plasticizers, Bio-Based Plasticizers, and Specialty Plasticizers), By Application (PVC Flooring & Wall Coverings, Wires & Cables, Automotive Components, Flexible Packaging, and Medical & Consumer Goods), By End User (Construction, Automotive & Transportation, Electrical & Electronics, and Packaging), and South America Plasticizers Market Insights, Industry Trends, Forecast to 2035

South America Plasticizers Market Insights Forecasts to 2035

• The South America Plasticizers Market Size Expected to Grow at a CAGR of Around 3.25% from 2025 to 2035
• The South America Plasticizers Market Size is Expected to Reach a Significant Share by 2035

According to a research report published by Spherical Insights & Consulting, the South America Plasticizers Market size is growing at a CAGR of 3.25% from 2025 to 2035. The market is driven by the notable shift towards non-phthalate alternatives. This shift is propelled by growing awareness of phthalates' detrimental health and environmental impacts.

Market Overview

The South America plasticizers market refers to the regional industry that produces, imports, distributes, and consumes plasticizer additives which are used to create flexible, durable and easy-to-process PVC plastic materials. Plasticizers are low-volatile organic compounds that manufacturers combine with polymers to decrease brittleness and enhance their material strength. The market in South America operates through its connection to the growth of construction activities, automotive production, packaging requirements and the expansion of infrastructure projects.

Braskem, which operates as a worldwide petrochemical business and develops sustainable chemical and plastic solutions to better human existence, finalised its sale of circular polyethene produced through chemical recycling to the Copobras Group in July 2025.

Brazilian Vice President Geraldo Alckmin announced on Tuesday evening that the government will provide R3 billion in tax incentives to support chemical producers who are facing challenges in 2026. Countries like Egypt and Kenya now require manufacturers and importers to take responsibility for the entire lifecycle of plastics by establishing reporting systems, paying fees and achieving recycling goals.

Report Coverage

This research report categorises the South America plasticizers market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the South America plasticizers market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the South America plasticizers market.

Driving Factors

The plasticizers market in South America is driven by the ongoing development of construction projects, housing projects and infrastructure projects throughout South America, which drives up the need for plasticizers which are required for flexible PVC applications. The need for plasticizers in polymer formulations increases because lightweight and flexible yet strong materials are being demanded by the market. The changing retail, e-commerce and consumer behavior patterns in South America create a growing need for flexible packaging solutions that use plasticizers to enhance their handling capabilities, tear resistance and flexibility.

Restraining Factors

The plasticizers market in South America is restrained by price changes of petrochemical feedstocks which include phthalates and adipates, and renewable intermediates directly control plasticizer production in South America. Plasticizers in South America face strict controls because of health and environmental risks, which they present through their phthalate derivative content.

Market Segmentation

The South America plasticizers market share is categorised into type, application and end user.

• The phthalate plasticizers segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The South America plasticizers market is segmented by material type into phthalate plasticizers, non-phthalate plasticizers, bio-based plasticizers, and specialty plasticizers. Among these, the polylactic acid segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by its widespread application in flexible PVC products. The material demonstrates multiple advantages because it can be used in various situations that demand permanent flexible performance and stable operational function.

• The wires & cables segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on application, the South America plasticizers market is segmented into PVC flooring & wall coverings, wires & cables, automotive components, flexible packaging, and medical & consumer goods. Among these, the wires & cables segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by the market exists because there is a rising worldwide need for electrical power, which drives demand for telecom networks and electronic equipment that needs flexible wiring systems. Plasticizers, especially phthalates like DOP and DINP, are crucial for imparting flexibility to PVC used in wire and cable insulation and sheathing.

• The construction segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The South America plasticizers market is segmented by material type into construction, automotive & transportation, electrical & electronics, and packaging. Among these, the construction segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by the manufacturing of flexible PVC products, the production of pipes, flooring materials and electrical cables needs plasticizers which they use in their manufacturing process. The sector's demand exists because of continuous infrastructure development and increasing sustainability requirements, which depend on plasticizers to improve product performance.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the South America plasticizers market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                        

• Braskem
• Elekeiroz
• Oxiteno
• Adeka Corporation
• Avient Corporation
• Kronos Worldwide, Inc.
• UPC Technology Corporation
• Evonik Industries AG
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the South America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the South America plasticizers market based on the below-mentioned segments:

South America Plasticizers Market, By Type

• Phthalate Plasticizers
• Non-Phthalate Plasticizers
• Bio-Based Plasticizers
• Specialty Plasticizers

South America Plasticizers Market, By Application

• PVC Flooring & Wall Coverings
• Wires & Cables
• Automotive Components
• Flexible Packaging
• Medical & Consumer Goods

South America Plasticizers Market, By End User

• Construction
• Automotive & Transportation
• Electrical & Electronics
• Packaging