Global Sleep Aid Supplements Market Size, Share, and COVID-19 Impact Analysis, By Ingredient (Minerals, Vitamin, Melatonin, Valerian root, and Others), By Form (Capsules, Tablets, Gummies, Powders, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Sleep Aid Supplements Market Insights Forecasts To 2035

• The Global Sleep Aid Supplements Market Size Was Estimated at USD 7.04 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 5.04% from 2025 to 2035
• The Worldwide Sleep Aid Supplements Market Size is Expected to Reach USD 12.09 Billion by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, The Global Sleep Aid Supplements Market Size was worth around USD 7.04 Billion in 2024 and is Predicted to grow to around USD 12.09 Billion by 2035 with a compound annual growth rate (CAGR) of 5.04% from 2025 and 2035. The market for sleep aid supplements has several opportunities to grow due to the rising prevalence of sleep disorders brought on by stress, irregular work schedules, and screen time. Adoption is boosted at the same time by rising health consciousness and a desire for natural, non-habit forming solutions. The growth of online retail improves choice and accessibility.   

Market Overview

Sleep aid supplements are nutritional or herbal preparations such as vitamins, minerals, herbs, hormones, etc. that are taken orally to enhance sleep quality, accelerate sleep, regulate the sleep wake cycle, and promote sleep. A major factor fueling the market for sleep aid supplements is the growing recognition of the significance of sleep health. A surge in sleep related problems is a result of modern lifestyle elements like high stress levels, erratic work schedules, and more screen time, which drives consumers to look for practical remedies. The American Psychological Association also finds a substantial link between sleep deprivation and high levels of stress. The use of supplements and other sleep aids has increased as a result of growing awareness of the importance of sleep for general health. Research and educational initiatives emphasizing the negative effects of sleep loss on both mental and physical health serve to reinforce this tendency. As a result, the market is seeing a rise in product creation and innovation to solve these issues.

The Indian government established a high-level interministerial committee in 2024 to examine whether the drug regulator should regulate health supplements and nutraceuticals rather than the food regulator, especially for products that make therapeutic or disease risk reduction claims and contain ingredients like melatonin. In April 2024, CRN released new voluntary guidelines for melatonin-containing supplements to promote appropriate use. These include formulation, labeling, packing, warnings such as intended use or sleepiness, packaging that discourages youngsters, and limiting excessive "overages" in manufacturing.    

Report Coverage

This research report categorizes the sleep aid supplements market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the sleep aid supplements market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the sleep aid supplements market. 

Driving Factors

The sleep aid supplements market is driven by the increased prevalence of insomnia and other sleep related disorders. Multiple factors contribute to sleep conditions, including behavior, work schedules, and high stress. A third of the population worldwide do not get enough sleep, according to a poll by the Centers for Disease Control and Prevention. The rise of digitalization has also increased screen time, which diminishes sleep quality and increases the demand for sleep aid supplements.    

Restraining Factors

The sleep aid supplements market is restricted by factors like the lack of oversight of dietary supplements from the government, which may create inconsistencies in the quality of products. There is variability in terms of the efficacy and safety of different supplements since the Food and Drug Administration has limited regulatory authority.

Market Segmentation

The sleep aid supplements market share is classified into ingredient and form.  

• The melatonin segment dominated the market in 2024, accounting for approximately 50% and is projected to grow at a substantial CAGR during the forecast period.

Based on the ingredient, the sleep aid supplements market is divided into minerals, vitamin, melatonin, valerian root, and others. Among these, the melatonin segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segment is driven by the increasing consumer need for non-habit-forming sleep aids. Melatonin affects mood regulating transmitters such as serotonin and is key to regulating circadian cycles. In January 2023, P&G Health launched Vicks ZzzQuil NATURA in India, a melatonin infused gummy that helps consumers fall asleep quickly without feeling sleepy the next day. The product also provides natural chamomile and lavender to promote relaxation, and vitamin B6 to reduce fatigue and tiredness. This is an important product given that only 15% of Indians get enough sleep at night, and nearly 60% sometimes get insomnia.   

• The capsules segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the form, the sleep aid supplements market is divided into capsules, tablets, gummies, powders, and others. Among these, the capsules segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The dominance is due to strong consumer preference, controlled dosage, and ease of use capsules are currently the leading product form in the sleep aid supplement market. Capsules enable active ingredients such as melatonin, valerian root, or L-theanine to be absorbed into the body more quickly, as they are easier to swallow and dissolve faster. A product composed of magnesium glycinate, ashwagandha, borage, and valerian root, introduced by Sleepinox.com in December 2024, was designed to support healthy and restful sleep. The product, sold online in 90-capsule jars, promotes healthy sleep.  

Regional Segment Analysis of the Sleep Aid Supplements Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share and capture 40% of the sleep aid supplements market over the predicted timeframe.

North America is anticipated to hold the largest share and capture 40% of the sleep aid supplements market over the predicted timeframe. In the North American market, the issue is rising because employees can be impacted by sleep deprivation, as sleep disorders are also far more prevalent there, and consumers are becoming more health conscious. According to the National Council on Aging, there are between 50 and 70 million Americans with chronic sleep disorders, and that insomnia is the most common disorder. As a result of significant demand to meet the needs of sleep deprived consumers, companies have had to develop and expand their product offerings. For example, in May 2023, GNC rolled out its range of Preventive Nutrition Sleep Support products with an emphasis on cognitive performance as it relates to stress, sleep, and attention. The market growth in this area is further supported by the convenience of online pharmacies and an increasing focus on health and wellbeing.  

Asia Pacific is expected to grow at a rapid CAGR of 7.8% in the sleep aid supplements market during the forecast period. The Asia Pacific area has a thriving market for sleep aid supplements due to the rapid increase in demand for sleeping pills at retail pharmacies. Urbanization, shifting lifestyles, and heightened stress levels have all helped contribute to an increase in sleep disorders such as insomnia and sleep apnea. Consumers are increasingly looking for easy, sleep quality solutions in nations such as China, Japan, and India. Retail pharmacies play an important role because they offer a plethora of over-the-counter sleep aids including melatonin-based options, as well as herbal options. Retail pharmacies are readily accessible and accessible, satisfying the growing consumer need for sleep health treatments in the region.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the sleep aid supplements market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Nature's Bounty
• OstroVit
• NOW Foods
• Pure Encapsulations
• Swisse
• Nature Made
• Natrol
• GNC Holdings
• Solgar
• Blackmores
• KAL
• Life Extension
• Gaia Herbs
• By Health
• Solaray
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In May 2025, Fytika Healthcare Products, a Delhi based wellness startup, launched melatonin-based gummies, catering to the growing demand for non-addictive sleep aid supplements in India.  
• In April 2025, Hims & Hers partnered with Novo Nordisk to offer a bundled obesity care package, including Wegovy and Hims & Hers membership benefits. This collaboration enhances access to comprehensive health management that impacts sleep quality.  
• In May 2024, Natrol introduced Time Release Melatonin gummies, available in 3mg and 10mg doses. These gummies feature a dual action delivery system that provides immediate release to help users fall asleep and extended-release technology to minimize wake-ups and promote sleep throughout the night.
• In November 2024, Foria, a U.S.-based lifestyle brand, acquired Ned, a manufacturer of herbal sleep aid supplements. This acquisition allows Foria to expand its product lineup into the high-demand sleep support sector, adding to its existing focus on sexual wellness, menopause care, and period relief.
• In June 2023, Nature Made introduced a New Line of Wellblends Supplements, which is a range of sleep products curated with ingredients to address specific sleep issues, from falling back to sleep to staying asleep longer and everything in between.
• In April 2023, Celmatix Inc. launched a new drug approach that targets melatonin receptors outside of the central nervous system (CNS).

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the sleep aid supplements market based on the below-mentioned segments:  

Global Sleep Aid Supplements Market, By Ingredient

• Minerals
• Vitamin
• Melatonin
• Valerian root
• Others

Global Sleep Aid Supplements Market, By Form

• Capsules
• Tablets
• Gummies
• Powders
• Others

Global Sleep Aid Supplements Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa