Global Skincare Nutritional Serum Market Size, Share, and COVID-19 Impact Analysis, By Type (Oil Serums, Gel Serums, Emulsion Serums, and Others), By Skin Type (Normal Skin, Dry Skin, Oily Skin, and Sensitive Skin), By Usage (Vitamin Serums, Antioxidant Serums, Hydrating Serums, and Others (Anti-acne Serum etc.)), By End Use (Individuals, Professional Salons & Spas, and Dermatological Centers), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Skincare Nutritional Serum Market Insights Forecasts to 2035

• The Global Skincare Nutritional Serum Market Size Was Estimated at USD 3.58 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 6.05% from 2025 to 2035
• The Worldwide Skincare Nutritional Serum Market Size is Expected to Reach USD 6.83 Billion by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, the global skincare nutritional serum market size was worth around USD 3.58 billion in 2024 and is predicted to grow to around USD 6.83 billion by 2035 with a compound annual growth rate (CAGR) of 6.05% from 2025 to 2035. The growth of the skincare nutritional serum market includes growing demand by consumers for effective and ingredient-rich products, increased awareness related to skin health, and a move toward personalized skincare. Growing interest in natural ingredients and anti-ageing solutions also fuels this growth.

Market Overview

The Global Skincare Mutritional Serum Market Size refers to the segment of skincare that is formulated with high concentrations of active ingredients, including vitamins, antioxidants, peptides, botanical extracts, and essential minerals, which target the deeper skin for nourishment. These serums mainly address the concerns related to hydration, brightening, anti-ageing, acne reduction, and skin barrier repair. The market witnesses strong traction due to increased awareness of active ingredient efficacy, a rise in the trend of personalized skin care, and shifting consumer preference toward the adoption of preventive beauty routines. Innovation continues to act as a catalyst for growth, with brands launching multifunctional serums, clean-label formulations, biotech-derived active ingredients, and products targeting specific skin types or lifestyles.

Technical developments in ingredient delivery systems, including microencapsulation and nanoscale penetration enhancers, continue to improve product performance and boost consumer confidence. Opportunities are expanding as demand grows for natural, vegan, and dermatologist-backed skincare, as well as in emerging markets where disposable incomes and beauty awareness are increasing. Leading market players include L’Oréal, Estée Lauder, Shiseido, Unilever, Procter & Gamble, and The Estée Lauder Companies (parent company of The Ordinary), which compete through innovation, premiumization, and targeted product development. In April 2024, the European Commission adopted Regulation (EU) 2024/996, limiting the use of certain vitamin A derivatives—retinol, retinyl acetate, and retinyl palmitate—in cosmetics. Retinol equivalents are restricted to 0.05% for body lotions and 0.3% for all other leave-on or rinse-off products to ensure consumer safety and regulatory compliance.

Report Coverage

This research report categorizes the skincare nutritional serum market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the skincare nutritional serum market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the skincare nutritional serum market. 

Driving Factors

Increased awareness among consumers about skincare benefits and the growing demand for healthy, glowing skin are driving the global skincare nutritional serum market. This was supported by several factors, such as a rise in skincare routines, preference for natural and organic ingredients, and serum formulations. The increased influence of social media and beauty influencers is adding to the rapid growth of the market, while anti-ageing and preventive skincare continue to be a major focus point. Growth in disposable income and the popularity of e-commerce also support the market's expansion, allowing customers to have access to a wide array of new skincare formulations.

Restraining Factors

High product costs and limited availability of premium ingredients are likely to hinder the growth of the global skincare nutritional serum market. Besides, the non-standardization of ingredients' quality and formulation could lead to skepticism among customers. Furthermore, saturation in the skincare market and the emergence of counterfeit products impede the growth prospects of the market in some regions.

Market Segmentation

The skincare nutritional serum market share is classified into type, skin type, usage, and end use.  

• The oil serums segment dominated the market in 2024, approximately 32% and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the skincare nutritional serum market is divided into oil serums, gel serums, emulsion serums, and others. Among these, the oil serums segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segment of oil serums dominated the market owing to the high content of active nutrients such as fatty acids, antioxidants, and vitamins that together render deep nourishment, anti-ageing benefits, and improved skin barrier function. Their rich, emollient texture attracts consumers in the search for intensive hydration and restorative effects, especially in mature or dry skin types. The rising consumer preference for natural, plant-based oils further drives market growth.

• The normal skin segment accounted for the largest share in 2024, approximately 33% and is anticipated to grow at a significant CAGR during the forecast period.

Based on the skin type, the skincare nutritional serum market is divided into normal skin, dry skin, oily skin, and sensitive skin. Among these, the normal skin segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The growth in the normal skin segment within the global skincare nutritional serum market is attributed to its wide consumer base and low risk of adverse reactions, thus making the formulations easier to market and adopt. Most products for normal skin act as preventive and maintenance solutions aimed at preserving overall skin health, hydration, and glow. Increased awareness of daily skincare routines and the demand for multitasking serums added to segment growth.

• The vitamin serums segment accounted for the largest share in 2024, approximately 41% and is anticipated to grow at a significant CAGR during the forecast period.

Based on the usage, the skincare nutritional serum market is divided into vitamin serums, antioxidant serums, hydrating serums, and others (anti-acne serum, etc.). Among these, the vitamin serums segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The growth in the segment of vitamin serums is attributed to their established efficacy with multiple skin concerns, such as brightening, anti-ageing, and antioxidant protection. Vitamins, particularly C, E, and B3, are in high demand because of their efficacy in skin texture improvement, reduction of pigmentation, and protection from environmental damage. Growing consumer awareness for evidence-based skincare and demand for multifunctional serums also continue to fuel growth.

• The individuals segment accounted for the highest market revenue in 2024, approximately 64% and is anticipated to grow at a significant CAGR during the forecast period.

Based on the end use, the skincare nutritional serum market is divided into individuals, professional salons & spas, and dermatological centers. Among these, the individuals segment accounted for the highest market revenue in 2024 and is anticipated to grow at a significant CAGR during the forecast period. This segment growth in the global skincare nutritional serum market is due to an increased emphasis on personalized skincare routines and self-care. Additionally, growing disposable incomes among consumers have steered interest towards more targeted treatments for specific problems, thus increasing demand for serums with high efficacy. Finally, the influence of social media, beauty influencers, and e-commerce has facilitated access to and the adoption of premium, nutrient-rich skincare products.

Regional Segment Analysis of the Skincare Nutritional Serum Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the skincare nutritional serum market over the predicted timeframe.

North America is anticipated to hold the largest share of the skincare nutritional serum market over the predicted timeframe. North America is expected to have a 37% share in the global skincare nutritional serum market due to greater awareness among consumers, advanced dermatological research, and a higher rate of adoption of premium skincare products. This category includes the United States, which holds the leading country position and is considered a huge base for health-oriented, beauty-conscious consumers demanding anti-ageing, brightening, and hydration benefits from the products. This is further supported by increasing demand for serums that are clean, plant-based, and vitamin-enriched, along with widespread access to e-commerce and marketing driven through social media influencers. Moreover, strong R&D investments and key market players establish innovation and product availability in the region.

Asia Pacific is expected to grow at a rapid CAGR in the skincare nutritional serum market during the forecast period. The skincare nutritional serum market in the Asia Pacific is rapidly growing, with an approximate 22% market share, due to rising awareness among consumers about skincare, increasing disposable incomes, and the growing popularity of beauty and wellness products. These factors make China and South Korea the leading countries in driving the growth of the market. The end-consumer exhibits strong demand for anti-ageing, brightening, and multi-functional serums. The region benefits from innovative product launches, K-beauty trends, and expanding e-commerce platforms, which make high-quality, nutrient-rich serums more accessible to a broad and increasingly skincare-conscious population.

Europe is witnessing steady growth in the skincare nutritional serum market due to rising consumer preference for premium, natural, and scientifically formulated skincare products. Key countries such as France and Germany are propelling this growth, and consumers increasingly strive for anti-ageing, brightening, and hydrating serums rich in vitamins and natural extracts. Strict regulatory standards are put in place to ensure product safety and quality, while the increasing adoption of clean beauty and e-commerce platforms is further supportive of market growth in the region.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the skincare nutritional serum market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• L'Oreal S.A.
• Procter & Gamble
• Beiersdorf AG
• Estee Lauder Companies Inc.
• Shiseido Company, Limited
• Kao Corporation
• Auteur
• Unilever plc
• Johnson & Johnson
• Natura & Co.
• Coty Inc.
• EltaMD Inc.
• LifeVantage Corporation
• Oskia International
• Amorepacific Corporation
• NeoStrata Company Inc.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In August 2025, Beiersdorf launched its first mass-market skin age-reversing serum, NIVEA Cellular Epigenetics Rejuvenating Serum, featuring EPICELLINE, an epigenetic science-based ingredient that reverses skin age and promotes longevity. Following its 2024 Eucerin debut, the launch showcases Beiersdorf’s strategy of cascading innovations across global brands.

• In May 2025, Shiseido launched the Sengan Serum, a washable beauty serum that hydrates skin by blending with water using Shiseido’s emulsification technology. Part of the Fibona open innovation program, it focuses on co-creating novel skincare solutions that do not yet exist.

• In February 2025, Procter & Gamble launched Olay Super Serum in the U.S., quickly becoming the top-selling serum, with a bottle sold every minute. Developed at P&G’s Singapore Innovation Centre (SgIC) in Biopolis, Singapore, the serum combines five benefits into one, highlighting the company’s global R&D capabilities.

• In February 2025, Shiseido unveiled its Ultimune Power Infusing Serum, a breakthrough in skin immunity research backed by over 30 years of scientific innovation. Launched globally at a Tokyo event (February 25-27), the serum uses Power Fermented Camellia+ technology to enhance skin resilience and redefine skincare efficacy.

• In October 2024, OSKIA London launched Midnight Elixir, an advanced overnight serum that repairs and rejuvenates skin while sleeping, revealing a firmer, brighter complexion by morning. It features Bio-Mimetic Growth Factors, peptides, Shiitake and Turkey Tail mushrooms, and Melatonin to enhance skin firmness, elasticity, and overall regeneration.

• In September 2024, Kao Corporation launched KANEBO FUSION ING SOLUTION, a prestige serum priced at ¥13,000 (¥14,300 with tax) in Japan. The serum locks in moisture and delivers functional ingredients for plump, supple, radiant skin, with refills available at ¥12,500 (¥13,750 with tax).

• In August 2022, NEOSTRATA launched the 15% Vitamin C + PHA Serum, targeting uneven skin tone and dark spots. This multi-action formula combines clinically proven antioxidants with exfoliating Polyhydroxy Acid (PHA) to reduce visible discoloration and protect skin from environmental aggressors, reflecting the brand’s 40-year dermatological innovation.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the skincare nutritional serum market based on the below-mentioned segments: 

Global Skincare Nutritional Serum Market, By Type

• Oil Serums
• Gel Serums
• Emulsion Serums
• Others

Global Skincare Nutritional Serum Market, By Skin Type

• Normal Skin
• Dry Skin
• Oily Skin
• Sensitive Skin

Global Skincare Nutritional Serum Market, By Usage

• Vitamin Serums
• Antioxidant Serums
• Hydrating Serums
• Others

Global Skincare Nutritional Serum Market, By End Use

• Individuals
• Professional Salons & Spas
• Dermatological Centers

Global Skincare Nutritional Serum Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa