Singapore Fitness Trackers Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Wearable Fitness Tracker, Smartwatches, Tracking Features, Fitness Bands, and Chest Strap Monitors), By Distribution Channel (Online and Offline), By Activity Tracking Features (Step Tracking, Heart Rate Monitoring, Sleep Tracking, GPS Tracking, Calorie Tracking, and Exercise Tracking), and Singapore Fitness Tracker Market Insights, Industry Trend, Forecasts to 2035

Singapore Fitness Trackers Market Size Insights Forecasts to 2035

• The Singapore Fitness Trackers Market Size Was Estimated at USD 119.49 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 5.1% from 2025 to 2035
• The Singapore Fitness Trackers Market Size is Expected to Reach USD 206.5 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The Singapore Fitness Trackers Market size is anticipated to Reach USD 206.5 Million by 2035, Growing at a CAGR of 5.1% from 2025 to 2035. The market for fitness trackers in Singapore is mostly driven by its thriving economy, high level of disposable income, and commitment to wellness and health. The city-state is a hotspot for both fitness professionals and enthusiasts due to its advantageous location and cutting-edge infrastructure, which also support the expansion of fitness-related companies and global brands.

Market Overview

Smart watches, smart bands, and smart scales are all part of the fitness tracker market, which helps people monitor their heart rate, sleep patterns, physical activity, and other fitness metrics. To exchange data with other fitness lovers, these gadgets can be linked to cell phones or the internet.

Fitbit announced in August 2019 that it would be collaborating with the Singaporean government to provide fitness trackers to the 5.6 million citizens of the country as part of a nationwide public health initiative.

In 2023, the Singaporean government launched the "ActiveSG" initiative to encourage sports and physical activity among its populace. In order to encourage involvement in sports and fitness activities, this program funds community sports facilities and fitness initiatives.

Singapore's residents enjoy the healthiest years in the world, with an average lifespan of 73.9 years in 2019. Singapore enjoys one of the greatest life expectancies in the world. The Board's National Steps Challenge began in 2015 with 156,000 participants and saw 913,000 competitors in its fifth session, which ended earlier this year. A little over 3,000 trackers have also been used to support wellness and health initiatives for government agencies, businesses, and community partners.

Report Coverage

This research report categorizes the market for Singapore fitness trackers market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Singapore fitness trackers market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Singapore fitness trackers market.

Driving Factors

The fitness trackers market in Singapore is driven by increased awareness of people’s health, number of gym memberships in Singapore is increased and rise in the fitness enthusiasts, an increased focus on smart wearables, and connected fitness devices.

Restraining Factors

The Singaporean fitness trackers market is constrained by fierce rivalry between the brands, which results in aggressive pricing tactics, changes in the economy, and discretionary income.

Market Segmentation

The Singapore fitness trackers market share is classified into product type, distribution channel, and activity tracking features.

• The smartwatches segment accounted for the largest revenue share in 2024 during the forecast period. 

The Singapore fitness trackers market is segmented by product type into wearable fitness trackers, smartwatches, tracking features, fitness bands, and chest strap monitors. Among these, the smartwatches segment accounted for the largest revenue share in 2024 during the forecast period. The growth of the segment is driven by people who are concerned about their health and are drawn to the cutting-edge features that companies like Apple, Samsung, and Garmin provide. Blood oxygen monitoring and ECG sensors are important components.

• The online segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

The Singapore fitness trackers market is segmented by distribution channel into online and offline. Among these, the online segment accounted for the largest revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the greater product range, competitive pricing, and ease of use of online shopping. The rise in internet usage and the general expansion of wearables e-commerce lend credence to this trend.

• The heart rate monitoring segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Singapore fitness trackers market is segmented by activity tracking features into step tracking, heart rate monitoring, sleep tracking, GPS tracking, calorie tracking, and exercise tracking. Among these, the heart rate monitoring segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by increasing heart rate and heart rate variability are well-known markers of cardiovascular fitness and autonomic nervous system balance, and they are crucial for managing chronic diseases as well as optimizing fitness.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Singapore fitness trackers market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Garmin Singapore
• Fitbit
• Xiaomi Singapore
• Samsung Electronics Singapore
• Huawei Singapore
• Withings
• Amazfit
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In August 2025, Xiaomi's 2025 Smart Band 10 launch and POP Run event in Singapore drove 44% wearable shipment growth through ecosystem integration and affordable pricing.

• In February 2025, Garmin Singapore announced the Descent G2, a rugged watch-style dive computer with features to help divers explore both their underwater and topside worlds.

• In February 2025, Garmin Singapore announced the Tactix 8, its next-gen tactical smartwatch. Available in a 51mm size, Tactix 8 adds dedicated rucking and dive activities, as well as a speaker and mic to create the ultimate tactical smartwatch.

Market Segment

This study forecasts revenue at the Singapore, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Singapore Fitness Trackers Market based on the below-mentioned segments:

Singapore Fitness Trackers Market, By Product Type

• Wearable Fitness Tracker
• Smartwatches with Fitness
• Tracking Features
• Fitness Bands
• Chest Strap Monitors

Singapore Fitness Trackers Market, By Distribution Channel

• Online
• Offline

Singapore Fitness Trackers Market, By Activity Tracking Features

• Step Tracking
• Heart Rate Monitoring
• Sleep Tracking
• GPS Tracking
• Calorie Tracking
• Exercise Tracking