Global Setting Spray Market Size Insights Forecasts to 2032

• The Global Setting Spray Market Size was valued at USD 898.4 Million in 2022.
• The Market is Growing at a CAGR of 7.6% from 2022 to 2032.
• The Worldwide Setting Spray Market Size is expected to reach USD 1868.4 Million by 2032
• Europe is expected to grow the fastest during the forecast period.

The Global Setting Spray Market Size is expected to reach USD 1868.4 Million by 2032, at a CAGR of 7.6% during the forecast period 2022 to 2032.

A setting spray is a light mist that is applied to the face after the makeup has been applied. It combines all the layers of foundation, concealer, blush, bronzer, and powder to create a flawless, smooth finish. Its nourishing ingredients, such as water, glycerin, fruit extracts, and light oils, help to even out the makeup and improve the complexion. The combination of water and light oils provides a quick-drying appearance, while glycerin retains moisture on the face. The setting spray can be used both before and after applying makeup. The growing awareness of personal grooming is expected to fuel the setting spray market. Since makeup products can change the aesthetic attractiveness of the skin, face, or entire body, their use has increased. These items are more popular among college students and working women who want to appear nice, sophisticated, and professional. As a result, the growing number of working women is driving up demand for setting spray. There are numerous products on the market, such as setting sprays, that can be used depending on the user's skin tone.

Driving Factors

The setting spray market is expected to expand throughout the forecast period as manufacturers revise their marketing and branding strategies to increase sales in various countries. Furthermore, one common strategy used by manufacturers to attract more customers is the use of natural components in the production of skin-friendly cosmetics and facial care products. This helps to increase the revenue of businesses in this industry. Demand for cosmetic products such as setting spray is also increasing as a result of increased digital marketing and e-commerce popularity. The ongoing technological development provides both small and large cosmetic firms with a variety of options for increasing customer awareness of their products. The growing practice of live-streaming the introduction of new products on platforms such as Twitter, Instagram, YouTube, Pinterest, and others is expected to raise consumer awareness of the products. Furthermore, social influencers provide product insight by weighing benefits and drawbacks, thereby increasing sales.

Restraining Factors       

The global setting spray market's revenue growth is severely hampered due to several negative factors. One of the most significant barriers is growing consumer awareness of the potentially harmful effects of cosmetic compounds such as parabens, formaldehyde, lead, aluminum, and triclosan. Wearing makeup can cause breakouts/acne, oily or dry skin, premature aging, clogged pores, skin color changes, allergic reactions, eye infections, and skin cancer. As a result, such factors are impeding the growth of the setting spray market during the forecast period.

Market Segmentation

By Type Insights

The matte setting spray segment is expected to hold the largest share of the global setting spray market during the forecast period.

Based on the type, the global setting spray market is classified into oil-control, waterproof, matte setting spray, and others. Among these, the matte setting spray segment is expected to hold the largest share of the setting spray market during the forecast period. Matte setting spray is popular because of its ability to control skin shine and excess oil, resulting in a desirable matte finish that is especially appealing to people with oily skin. Furthermore, it sets makeup effectively, extending its longevity and preventing smudging. Innovative companies such as Amorus USA, which introduces appealing products such as their cucumber-scented formula in the Mist & Lock setting spray, contribute to a competitive marketplace and drive segmental growth during the forecast period.

By Application Insights

The after-makeup segment is witnessing significant CAGR growth over the forecast period.

Based on applications, the global Setting Spray market is segmented into before makeup and after makeup. Among these, the after-makeup segment is witnessing significant CAGR growth over the forecast period. This growth can be attributed to the increasing demand for setting spray in this segment due to the numerous benefits of setting spray in the makeup industry. Setting sprays can help minimize the need for midday touch-ups. Setting spray can help your makeup stay in place all day.

By Distribution Channel Insights

The online segment is witnessing significant CAGR growth over the forecast period.

Based on the distribution channel, the setting spray market is segmented into online and offline. Among these, the online segment is dominating the market with the largest revenue share over the forecast period. The growth can be attributed to the expansion of the e-commerce industry in emerging markets. China and India, in particular, are seeing an increase in online cosmetic product browsing and shopping for setting spray. Furthermore, the industry is expected to thrive as major e-commerce companies strengthen ties with cosmetics producers in developing economies. Furthermore, the growing global popularity of e-commerce platforms and widespread smartphone adoption are expected to create an array of opportunities during the forecast period.

By End Use Insights

The professional segment is witnessing significant CAGR growth over the forecast period.

Based on the end use, the setting spray market is segmented into professional and personal. Among these, the professional segment is dominating the market with the largest revenue share over the forecast period. Makeup must withstand close inspection in film, television, and photography, where high-definition cameras and intense lighting are the norm. Professional setting sprays ensure flawless makeup even in the most difficult conditions. They also reduce the need for frequent touch-ups. These products are used by industry professionals because they can keep a polished appearance for an extended period.

Regional Insights

North America dominates the market with the largest market share over the forecast period.

North America is dominating the market share over the forecast period. The rising popularity of makeup among younger generations, rising demand for natural and organic beauty products, and the growing trend of multitasking beauty products that offer additional skincare benefits in addition to setting makeup are some of the major factors driving the growth of the North American setting spray market. Furthermore, social media has a large impact on the beauty industry, and North America is no exception. Influencers on social media platforms such as Instagram and YouTube promote makeup products such as setting sprays, increasing in demand for these products in the region and thus supporting regional growth.

The Europe market is expected to grow at the fastest rate during the forecast period. The cosmetics and personal care industry is increasing the competitiveness of the European economy for future prosperity by attracting external investments, developing intangible assets such as brands, and investing in research and development.

The Asia-Pacific region's setting spray market share is growing at a substantial growth rate. The growth is attributed to commercialization is being fueled by increased consumer spending on cosmetics and personal care products, as well as celebrity endorsements of premium cosmetic brands. Furthermore, the expanding industrial sector benefits from rising per capita incomes in emerging markets such as India, Singapore, South Korea, and Japan, which contributes to increased sales. Furthermore, the personal care industry in emerging markets is expected to grow significantly during the forecast period.

List of Key Market Players

• Rare Beauty
• e.l.f Cosmetics, Inc.
• Urban Decay
• Swiss Beauty
• L'Oréal
• Sugar Cosmetics
• Lakme Cosmetics (Unilever)
• Faces Canada
• Charlotte Tillbury Cosmetics
• Anastasia Beverly Hills
• Milani Cosmetics
• Huda Beauty
• Smashbox Cosmetics
• NYX Professional Makeup

Key Market Developments

• In July 2022, L'Oréal collaborated with Nasscom, a non-profit association representing the Indian IT-BPM industry. The collaboration will concentrate on developing and deploying technologies in L'Oréal's business operations. The collaboration would aid L'Oréal in consumer evaluations, personalization, product development, and other areas.

• In January 2021, E.L.F Cosmetics collaborated with Nykaa, a consumer technology platform based in India. The collaboration aims to introduce and strengthen E.L.F Cosmetics' market presence in India.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2022 to 2032. Spherical Insights has segmented the global setting spray market based on the below-mentioned segments:

Global Setting Spray Market, Type Analysis

• Oil-control
• Waterproof
• Matte Setting Spray
• Hydrating Setting Spray
• Others

Global Setting Spray Market, Application Analysis

• Before Makeup
• After Makeup

Global Setting Spray Market, End Use Analysis

• Professional
• Persona

Global Setting Spray Market, Distribution Channel Analysis

• Supermarket & Hypermarket
• Specialty Retail Stores

Global Setting Spray Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa