Russia Personalized Nutrition Market Size, Share, and COVID-19 Impact Analysis, By Offering (Supplements, DNA/biomarker Testing, Digital Apps and Meal Plans), By Delivery model (Subscription, B2b Corporate Wellness, and One-time Purchases), and Russia Personalized Nutrition Market Insights, Industry Trend, Forecasts to 2035

Russia Personalized Nutrition Market Insights Forecasts to 2035

• The Russia Personalized Nutrition Market Size Was Estimated at USD 244.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 15.49% from 2025 to 2035
• The Russia Personalized Nutrition Market Size is Expected to Reach USD 1191.8 Million by 2035

According to a research report published by Spherical Insights & Consulting, The Russia Personalized Nutrition Market Size is anticipated to reach USD 1191.8 Million by 2035, Growing at a CAGR of 15.49% from 2025 to 2035. The personalized nutrition market in Russia is driven by growing health consciousness, the incidence of lifestyle diseases, the need for preventative healthcare, the usage of digital health platforms, the deployment of wearable technology, genetic testing services, and customer preferences for personalized wellness and nutrition plans.

Market Overview

The Russia personalized nutrition market refers to customized dietary solutions based on individual characteristics such as genetics, metabolism, lifestyle, health conditions, and preferences. The market offers customized dietary solutions through its service which provides personalized dietary supplements and functional food items and tailored diet plans and digital nutrition solutions. The solutions help people manage their weight while they work to prevent chronic diseases and improve their sports performance and digestive health and overall well-being. The increasing use of nutrigenomics together with mobile health applications and preventive healthcare methods is driving the growth of personalized nutrition in both medical facilities and consumer wellness programs throughout Russia.

The Russian government promotes balanced, healthy eating through national campaigns which include Rospotrebnadzor's "Healthy Nutrition" program that reaches over 110 million citizens to educate about dietary practices and track their nutritional behaviors. The national health strategies require reduced sugar and salt consumption together with better dietary patterns, while the policymakers recommend a federal balanced-nutrition program to help people make healthier food selections and achieve preventive public health goals.

Tolyatti State University developed a personalized nutrition system in January 2025 which uses personal data and lifestyle profiling to create individualized dietary plans. Sechenov University scientists developed a new technology in October 2024 which detects mineral metabolism disorders to create customized dietary solutions. The future will bring digital nutrition platforms and genetic-based dietary programs and AI-powered dietary customization systems which will support both wellness and disease prevention efforts.

Report Coverage

This research report categorizes the market for the Russia personalized nutrition market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Russia personalized nutrition market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Russia personalized nutrition market.

Driving Factors

The personalized nutrition market in Russia is driven by the rising health consciousness among people, increasing obesity rates and diabetes cases and cardiovascular disease occurrences, and people who want to prevent diseases through healthcare solutions. Customers can now access personalized dietary solutions because of developments in digital health platforms and nutrigenomics and mobile nutrition applications. The market experiences growth because of two factors. The first factor includes increasing fitness participation among people. The second factor consists of rising demand for functional foods and supplements which people can access through their wearable health monitoring devices. Government programs that promote healthy eating together with wellness education initiatives help urban populations adopt healthier lifestyles.

Restraining Factors

The personalized nutrition market in Russia is mostly constrained by the high expenses for genetic testing and personalized products together with restricted consumer knowledge in non-metropolitan areas and concerns about data protection and absence of unified industry standards and limitations on advanced digital health system usage in rural areas.

Market Segmentation

The Russia personalized nutrition market share is classified into offering and delivery model.

• The supplements segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Russia personalized nutrition market is segmented by offering into supplements, DNA/biomarker testing, digital apps and meal plans. Among these, the supplements segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. High consumer familiarity, broad retail and online access, and the instantaneous perceived health advantages of vitamins, minerals, probiotics, and functional supplements are the main drivers of this domination. Supplements have lower upfront costs, less regulatory obstacles, and are simpler to customize by age, lifestyle, and health objectives than DNA/biomarker testing and digital meal planning.

• The subscription segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. 

The Russia personalized nutrition market is segmented by delivery model into subscription, b2b corporate wellness, and one-time purchases. Among these, the subscription segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The consistent need for supplements, customized meal plans, and continuing dietary advice, all of which are in line with long-term health and wellness objectives, is what is driving this dominance. Convenience, cost savings, ongoing personalization based on user data, and predictable results are all provided by subscription models, which promote greater client retention.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Russia personalized nutrition market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• BioFoodLab
• My Genetics
• Evalar
• Performance Group
• Refresh Biohacking Clinic
• Bioritm
• InfaPrim
• Leovit Nutrio
• Protenpharma
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In March 2025, Russian programs and industry cooperation seek to enhance production and customer access to nutrient-dense, health-conscious products in order to actively grow the functional food market.

Market Segment

This study forecasts revenue at the Russia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Russia personalized nutrition market based on the below-mentioned segments:

Russia Personalized Nutrition Market, By Offering

• Supplements
• DNA/biomarker Testing
• Digital Apps
• Meal Plans

Russia Personalized Nutrition Market, By Delivery Model

• Subscription
• B2b Corporate Wellness
• One-time Purchases