Russia Dry Shampoo Market Size, Share, and COVID-19 Impact Analysis, By Form (Spray, and Powder), By Distribution Channel (Offline, and Online), and Russia Dry Shampoo Market Insights, Industry Trend, Forecasts to 2035

Russia Dry Shampoo Market Size Insights Forecasts to 2035

• The Russia Dry Shampoo Market Size Was Estimated at USD 96.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 7.46% from 2025 to 2035
• The Russia Dry Shampoo Market Size is Expected to Reach USD 212.9 Million by 2035

According to a research report published by Spherical Insights & Consulting, The  Russia Dry Shampoo Market Size is Anticipated to Reach USD 212.9 Million by 2035, Growing at a CAGR of 7.46% from 2025 to 2035. The dry shampoo market in Russia is driven by rising urbanization, hectic lifestyles, growing awareness of personal grooming, growing need for easy haircare products, growing e-commerce and retail availability, and the impact of social media and fashion trends on beauty routines.

Market Overview

The dry shampoo market in Russia consists of products that clean hair and absorb oil without using any water. For fast hair refreshment, these products, primarily sprays and powders, are well-liked by busy metropolitan populations. In order to satisfy customers, comfort and speed in their hair care regimens, key applications include prolonging the intervals between washes, increasing volume and texture for style purposes, and keeping hair clean during travel or hectic schedules.

The Russian state is backing the cosmetics and personal care industry, including dry shampoo makers, through import substitution and local production, increasing the proportion of domestic beauty brands to about 68% of the market by the end of 2025. In 2024, around 285 million were granted to support the production of essential cosmetic raw materials, and 1 billion were allotted for advertising support to eight local companies. Moreover, the imposition of higher tariffs on imported cosmetics is another protective measure for the local manufacturers.

The Russian hair care business is witnessing an evolution with the introduction of dry shampoos not only from the renowned imported brands but also from the local companies with better quality that fit into the lifestyle of busy people and are environmentally friendly. The urban customers are getting more and more demanding for easy-to-use spray products that are modified according to the local hair types. The future will bring more chances like natural/organic variants, eco-friendly packaging, and an online sales expansion through e-commerce to tap into the rising online sales.

Report Coverage

This research report categorizes the market for the Russia dry shampoo market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Russia dry shampoo market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Russia dry shampoo market.

Driving Factors

The dry shampoo market in Russia is driven by the process of urbanization, along with the creation of fast-paced lifestyles, which, by all means, require convenient and time-saving haircare solutions. The addiction is further facilitated by the growing awareness of personal grooming, the increasing consciousness about fashion, and the social media and beauty influencers' impact, among others. Moreover, the expansion of e-commerce platforms, the wider availability of products through retail chains, and product innovations such as natural ingredients, enhanced oil-absorption formulas, and eco-friendly packaging are also large contributors to the growth of the market in urban and semi-urban regions.

Restraining Factors

The dry shampoo market in Russia is mostly constrained by a lack of consumer awareness in the smaller cities, price sensitivity among the mass consumers, doubts about the long-term scalp health, the use of imported ingredients, and the strict regulations affecting product formulation and labeling.

Market Segmentation

The Russia Dry Shampoo market share is classified into form and distribution channel.

• The spray segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.  

The  Russia Dry Shampoo Market Size is segmented by form into spray, and powder. Among these, the spray segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Due to its convenience, accessibility, ease of application, and consumer preference for its rapid absorption and styling benefits, the spray form is the dominant product in the Russian dry shampoo industry, resulting in increased revenue share and growth.

• The offline segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.  

The  Russia Dry Shampoo Market Size is segmented by distribution channel into offline, and online. Among these, the offline segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Due to significant retail penetration, consumer preference for in-store product evaluation, instant availability, and confidence in physical beauty and pharmacy facilities, the offline distribution channel will dominate the Russian dry shampoo market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Russia Dry Shampoo Market Size, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Arnest Group
• Natura Siberica
• Mixit
• Splat Cosmetica
• Kosmetika Stil
• VIVAL Beauty
• Aravia Professional
• Planeta Organica
• Organic Kitchen
• Art & Fact / Onme
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In April 2025, Trends in hair care in Russia reveal an increase in the consumption of specialized and niche hair products, including a significant rise in dry shampoos, which are the result of a growing demand for personalization and eco-friendly formulations. Local brands are broadening their product ranges to cater to the needs of these consumers.

Market Segment

This study forecasts revenue at the Russia, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Russia Dry Shampoo Market Size based on the below-mentioned segments:

Russia Dry Shampoo Market, By Form

• Spray
• Powder

Russia Dry Shampoo Market, By Distribution Channel

• Offline
• Online