Global Push-To-Talk over Cellular (PoC) Market Size, Share, and COVID-19 Impact Analysis, By Solution (Devices, Software, and Services), By End-User (Public Safety & Security, Construction, Energy and Utility, Transportation & Logistics, Manufacturing, Travel & Hospitality, and Others), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Push-To-Talk over Cellular (PoC) Market Insights Forecasts to 2035

• The Global Push-To-Talk over Cellular (PoC) Market Size Was Estimated at USD 6,850.5 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 9.51% from 2025 to 2035
• The Worldwide Push-To-Talk over Cellular (PoC) Market Size is Expected to Reach USD 16999.9 Million by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Push-To-Talk over Cellular (PoC) Market Size was worth around USD 6,850.5 Million in 2024 and is Predicted to Grow to around USD 16999.9 Million by 2035 with a compound annual growth rate (CAGR) of 9.51% from 2025 and 2035. The rollout of 5G networks by leading telecom companies propels market expansion. Additionally, growing utilization for various applications is a prominent trend that the market observes.

Market Overview

The global push-to-talk over cellular (PoC) market is witnessing robust growth, driven by the increasing adoption of advanced communication technologies across industries such as public safety, transportation, logistics, construction, and manufacturing. PoC enables instant voice communication over cellular networks, eliminating the need for traditional two-way radios and providing broader network coverage through LTE, 4G, and emerging 5G technologies. Key growth factors include the rising demand for efficient, real-time communication in mission-critical operations, the expansion of mobile broadband infrastructure, and the integration of PoC with rugged devices, smartphones, and IoT solutions. Government initiatives to modernize public safety communication systems and the shift from legacy LMR (Land Mobile Radio) systems to cost-effective, flexible PoC platforms are further accelerating market adoption.

Technological advancements such as AI-powered voice analytics, cloud-based PoC platforms, and integration with video streaming, GPS tracking, and workforce management tools are enhancing operational efficiency. However, market growth may be hindered by concerns over network reliability in remote areas and competition from traditional radio systems in certain sectors.

Report Coverage

This research report categorizes the push-to-talk over cellular (PoC) market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the push-to-talk over cellular (PoC) market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the push-to-talk over cellular (PoC) market. 

Driving Factors

The push-to-talk over cellular (PoC) market is primarily driven by the growing demand for real-time communication in mission-critical industries such as public safety, transportation, and logistics. Advancements in mobile broadband technologies, including LTE, 4G, and 5G, have significantly enhanced the speed and reliability of PoC services. The integration of IoT, GPS tracking, and video streaming capabilities further boosts operational efficiency for enterprises. Additionally, the market is witnessing a shift from traditional Land Mobile Radio (LMR) systems to cost-effective and flexible PoC solutions. Government initiatives to modernize public safety communication, coupled with rising enterprise mobility trends and the adoption of rugged PoC-enabled devices in industrial environments, are also fueling market growth.

Restraining Factors

The push-to-talk over cellular (PoC) market faces restraints from high data costs, network dependency, interoperability issues with legacy systems, and security concerns, which limit adoption in cost-sensitive and mission-critical environments.  

Market Segmentation

The push-to-talk over cellular (PoC) market share is classified into solution and end-user.

• The devices segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the solution, the push-to-talk over cellular (PoC) market is divided into devices, software and services. among these, the devices segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Factors such as technological integration and multi-functionality, the need for durable and specialized devices, and smooth compatibility with current cellular networks are fueling the growth of the segment. Moreover, the rugged sub-segment leads the market within the devices category. In May 2023, Motorola Solutions introduced its next-generation device compatible with LTE and upcoming 5G networks. This innovative device showcases better battery efficiency and increased durability, tailored for essential field tasks, highlighting the industry's shift towards high-performance, versatile devices

• The Public Safety & Security segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the end-user, the push-to-talk over cellular (PoC) market is divided into public safety & security, construction, energy & utility, transportation & logistics, manufacturing, travel & hospitality, and others. among these, the public safety & security segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The segment represented 24.48% of the market share in 2024 and is expected to experience the highest growth rate during the forecast period. Factors driving the segmental growth include mission-critical communication requirements, the replacement of outdated systems, investments in infrastructure and regulation, as well as technological progress. For example, FirstNet's growth in the U.S. in January 2025 highlights the rising institutional acceptance of Ptt+ for public safety, with more than 3.7 million connections as of 2022, representing a 30% increase year on year.

Regional Segment Analysis of the Push-To-Talk over Cellular (PoC) Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the push-to-talk over cellular (PoC) market over the predicted timeframe.

North America is anticipated to hold the largest share of the push-to-talk over cellular (PoC) market over the predicted timeframe. Strong infrastructure and cohesive ecosystem, early uptake and regulatory backing, along with a notable presence of industry leaders are the elements propelling the segment's growth. The U.S. is seeing considerable growth in the push-to-talk over cellular (PoC) market, fueled by a rising need for dependable and effective communication solutions in multiple sectors. Key participants in the U.S. PoC market consist of Verizon Wireless, AT&T, Motorola Solutions, T-Mobile, and Qualcomm. In May 2023, Motorola Solutions launched a sophisticated PoC device designed for public safety and enterprise sectors in North America. This release showcased enhanced integration functions, strong security attributes, and better network compatibility, highlighting the area’s persistent dedication to advancing essential communications.

Asia Pacific is expected to grow at a rapid CAGR in the push-to-talk over cellular (PoC) market during the forecast period. Accelerated economic expansion and digital evolution, enhancing telecommunications infrastructure, alongside flexible market dynamics and innovation, are the drivers of segmental market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the push-to-talk over cellular (PoC) market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• AT&T
• Motorola Solutions
• Sonim Technologies
• Zebra Technologies
• Hytera US
• Samsung
• SK Telecom
• LG U+
• KT Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In January 2025, Siyata Mobile Inc., an international supplier of push-to-talk cellular devices and cellular signal amplification systems, revealed a new order for thousands of SD7 handsets and associated accessories for a new client, a significant transit authority in the western U.S.  

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the push-to-talk over cellular (PoC) market based on the below-mentioned segments: 

Global Push-To-Talk over Cellular (PoC) Market, By Solution

• Devices
• Software
• Services

Global Push-To-Talk over Cellular (PoC) Market, By End-User  

• Public Safety & Security
• Construction
• Energy and Utility
• Transportation and Logistics
• Manufacturing
• Travel and Hospitality
• Others

Global Push-To-Talk over Cellular (PoC) Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa