Global Plant Based Protein Supplements Market Size, Share, and COVID-19 Impact Analysis, By Raw Material (Soy, Spirulina, Pumpkin Seed, Wheat, Hemp, Rice, Pea, and Others), By Product (Protein Powder, Protein Bars, Ready-to-Drink, and Others), By Application (Sports Nutrition and Functional Food), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Plant Based Protein Supplements Market Size Forecasts to 2035

• The Global Plant Based Protein Supplements Market Size Was Estimated at USD 2.86 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 8.12% from 2025 to 2035
• The Worldwide Plant Based Protein Supplements Market Size is Expected to Reach USD 6.75 Billion by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

The global plant based protein supplements market size was worth around USD 2.86 billion in 2024 and is predicted to grow to around USD 6.75 billion by 2035 with a compound annual growth rate (CAGR) of 8.12% from 2025 to 2035. The rising health consciousness, increasing awareness about environmental & ethical concerns, and preference towards veganism are several factors that are driving the plant based protein supplements market globally.

Market Overview

The plant based protein supplements market refers to the industry encompassing protein derived from various sources, including green peas, legumes, soybeans, chia seeds, quinoa, hemp seeds, spirulina, lentils, and brown rice. The market is primarily driven by awareness about health and wellness among consumers, along with a growing vegan and vegetarian population. Consumer preference towards plant-based protein supplements is driven by concerns regarding food safety, moral considerations, food allergies, and the adoption of veganism to end animal cruelty. Concerns regarding food safety and prioritization for buying plant-based supplements for improving overall health, as compared to animal-based products, are escalating the market for plant-based protein supplements. There is a significant trend towards research and development (R&D) efforts for improving the sensory, nutritional, and functional properties of plant-based proteins, which is escalating the market growth opportunity.

Report Coverage

This research report categorizes the plant based protein supplements market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the plant based protein supplements market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the plant based protein supplements market.

Driving Factors

The growing preference towards plant-based proteins among health-conscious individuals, owing to numerous health benefits and positive environmental impact, is driving the plant based protein supplements market. The growing environmental awareness and ethical concerns driving the popularity of plant-based proteins are contributing to the escalating market growth for plant based protein supplements. In addition, the upsurging prioritization towards veganism is contributing to promoting the plant based protein supplements market.

Restraining Factors

Increased production costs and concerns about safety and quality are challenging the plant based protein supplements market. Further, the challenges associated with the improvement in the palatability of plant based proteins are restraining the market growth.

Market Segmentation

The plant based protein supplements market share is classified into raw material, product, and application.

• The soy segment dominated the plant based protein supplements market in 2024 and is projected to grow at a substantial CAGR during the forecast period.

Based on the raw material, the plant based protein supplements market is divided into soy, spirulina, pumpkin seed, wheat, hemp, rice, pea, and others. Among these, the soy segment dominated the plant based protein supplements market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Soy protein is increasingly popular as a vegetarian protein source. The growing consumer awareness about the health benefits of soy protein, along with the upsurging incidence of lifestyle diseases and emphasis on a healthy diet, is propelling the market in the soy segment.

• The protein powder segment accounted for the largest revenue share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the product, the plant based protein supplements market is divided into protein powder, protein bars, ready-to-drink, and others. Among these, the protein powder segment accounted for the largest revenue share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Protein sources of plant-based protein powder include soybeans, legumes, green peas, chia seeds, quinoa, hemp seeds, spirulina, lentils, and brown rice. The widespread application of protein powder across end-use sectors, including food & beverages, is driving the market expansion.

• The sports nutrition segment accounted for the largest revenue share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the application, the plant based protein supplements market is divided into sports nutrition and functional food. Among these, the sports nutrition segment accounted for the largest revenue share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. Some of the essential amino acids are provided by plant-based protein powder for muscle recovery and growth. The growing preference for sports careers and the increase in the number of domestic and international sporting events are driving the plant based protein supplements market.

Regional Segment Analysis of the Plant Based Protein Supplements Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the plant based protein supplements market over the predicted timeframe.

North America is anticipated to hold the largest share of the plant based protein supplements market over the predicted timeframe. The presence of leading manufacturers of plant-based protein supplements in the region, along with the growing interest in weight control, is contributing to driving the plant based protein supplements market. Further, the growing obesity rate along with the upsurging trend of fitness is contributing to promoting the market demand for plant based protein supplements. 

Asia Pacific is expected to grow at a rapid CAGR in the plant based protein supplements market during the forecast period. An increasing product consumption as well as a rising aging population & interest in dietary supplements for improving overall health, is driving the plant based protein supplements market. Further, an increasing need for a protein-rich diet along with an increasing nutritional benefits provided by plant-based proteins is enhancing the market for plant based protein supplements.

Europe is anticipated to hold a significant share of the plant based protein supplements market during the projected timeframe. Protein-rich diet, awareness about nutritional benefits, demand from plant-based food & beverage manufacturers, and advancements in ingredient technologies are propelling the plant based protein supplements market. Further, the trend towards preventive health care, along with rising focus on healthy living due to veganism, is escalating the market growth for plant based protein supplements.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the plant based protein supplements market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Glanbia plc
• AMCO Proteins
• Quest Nutrition
• NOW Foods
• The Bountiful Company
• MusclePharm Corporation
• Abbott Laboratories
• IOVATE Health Sciences International, Inc.
• Transparent Labs
• WOODBOLT DISTRIBUTION LLC
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In July 2023, Nutrition specialist Pulsin announced a new range of flavours to add to its vegan protein powder collection. The Complete Vegan Protein Blends are available in four flavours: Berry, Chocolate, Chocolate Hazelnut, and Vanilla.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the plant based protein supplements market based on the below-mentioned segments: 

Global Plant Based Protein Supplements Market, By Raw Material

• Soy
• Spirulina
• Pumpkin Seed
• Wheat
• Hemp
• Rice
• Pea
• Others

Global Plant Based Protein Supplements Market, By Product

• Protein Powder
• Protein Bars
• Ready-to-Drink
• Others

Global Plant Based Protein Supplements Market, By Application

• Sports Nutrition
• Functional Food

Global Plant Based Protein Supplements Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa