Global Organic Rheology Modifiers Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Cellulose ethers, Starch derivatives, Natural gums, and Proteins), By Application (Paints & Coatings, Cosmetics & Personal Care, Pharmaceutical, Oil & Gas, Construction, and Others), By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2025 - 2035

Global Organic Rheology Modifiers Market Insights Forecasts to 2035

• The Global Organic Rheology Modifiers Market Size Was Estimated at USD 4459.2 Million in 2024
• The Market Size is Expected to Grow at a CAGR of around 3.91% from 2025 to 2035
• The Worldwide Organic Rheology Modifiers Market Size is Expected to Reach USD 6802.5 Million by 2035
• Asia Pacific is expected to grow the fastest during the forecast period.

According to a research report published by Spherical Insights and Consulting, The Global Organic Rheology Modifiers Market Size was valued at approximately USD 4459.2 Million in 2024 and is projected to grow from USD 4632.7 Million in 2025 to around USD 6802.5 Million by 2035, with a compound annual growth rate (CAGR) of 3.91% from 2025 to 2035. The increase is attributed to a rising demand for eco-friendly and sustainable products, leading to formulations with lower volatile organic compounds (VOCs). The primary drivers affecting market growth include the rapid growth of the global paints and coatings industry, increasing demand for adhesives and sealants, and the use of personal care products.

Global Organic Rheology Modifiers Market Forecast and Revenue Outlook

• 2024 Market Size: USD 4459.2 Million
• 2035 Projected Market Size: USD 6802.5 Million
• CAGR (2025-2035): 3.91%
• North America: Largest market in 2024
• Asia Pacific: Fastest growing market

Market Overview

The organic rheology modifiers market provides industry solutions that improve performance, stability, and application efficiency across a variety of end-use sectors by modifying the flow, viscosity, and texture of compositions in paints, coatings, adhesives, cosmetics, and personal care. Growing demand from sectors like paints and coatings, cosmetics, adhesives, cement-based products, and oil and gas is propelling the market for organic rheology modifiers. In order to control viscosity, improve flow characteristics, avoid sagging or pigment settling, and guarantee uniform application using brushes, rollers, trowels, or sprays, these modifiers are essential. By decreasing spattering, increasing durability, and promoting eco-friendly formulations, they greatly improve the quality of paints and coatings, increasing their demand worldwide. The increasing shift towards low-VOC and/or VOC-free solutions, which align with sustainability and environmental imperatives, is a major market opportunity. With companies pursuing safer, more environmentally-friendly products, we expect this trend to encourage further adoption in the adhesive, cosmetics, and building and construction markets. One of the top manufacturers of organic rheology modifiers, BASF provides a wide range of additives to suit various sectors. Non-ionic associative (HEUR/HMPE), anionic associative (HASE), and non-associative thickening (ASE) technologies are among its synthetic rheology modifiers that are specifically designed to provide effective performance in sophisticated water-based systems. Additionally, the oil and gas industry is expected to experience significant growth as rheology modifiers can help enhance extraction processes, reduce environmental impact, and improve drilling fluid performance. The U.S. Department of Energy estimates that their use in petrol and oil could rise by 7% per year.

Key Market Insights

• North America is expected to account for the largest share in the Organic Rheology Modifiers Market during the forecast period.
• In terms of product type, the cellulose ethers segment is projected to lead the Organic Rheology Modifiers Market throughout the forecast period
• In terms of application, the cosmetics & personal care segment captured the largest portion of the market

Organic Rheology Modifiers Market Trends

• Increasing use of VOC-free and low-VOC rheology modifiers to help achieve sustainability objectives.
• Increasing need for better performance and applications from the paint and coatings sector.
• Increasing use in cementitious compositions, adhesives, and cosmetics.
• Expanding use in oil and gas to improve the efficiency of drilling fluids.
• Innovation and market expansion are being driven by the development of eco-friendly and bio-based modifiers.

Report Coverage

This research report categorizes the organic rheology modifiers market based on various segments and regions, forecasts revenue growth, and analyzes trends in each submarket. The report analyzes the key growth drivers, opportunities, and challenges influencing the organic rheology modifiers market. Recent market developments and competitive strategies, such as expansion, type launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyzes their core competencies in each sub-segment of the organic rheology modifiers market.

Driving factors

The demand for organic rheology modifiers is largely driven by the recent shift toward sustainability and increased demand for high-performance products. Organic rheology modifiers are being recognized for their ability to enhance formulation performance and ensure performance consistency and formulation stability as manufacturers focus on enhancing product quality. Suppliers of organic modifiers are also being driven by manufacturers reverting to greener alternative materials, driven by increased awareness of environmental and health issues.

Restraining Factor

The market for organic rheology modifiers may face some limitations from a few variables. The cost of production for organic rheology modifiers, as compared to traditional synthetics, is a major concern, particularly for small and medium-sized enterprises. Additionally, a lack of raw materials could make it more difficult to manufacture products, which could affect supply chains and market growth.

Market Segmentation 

The global organic rheology modifiers market is divided into product type and application.

Global Organic Rheology Modifiers Market, By Product Type:

• The cellulose ethers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on product type, the global organic rheology modifiers market is segmented into cellulose ethers, starch derivatives, natural gums, and proteins. Among these, the cellulose ethers segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Their dominant position can be attributed to their broad utilization in paints, coatings, adhesives, cosmetics and cement-based compositions where they enhance viscosity, stability and toughness. Their low-VOC, environmentally friendly profile also matches sustainability trends, which further increases their uptake and cements their leading position in the international market.

The natural gums segment in the organic rheology modifiers market is expected to grow at the fastest CAGR over the forecast period. The market for organic rheology modifiers is expected to develop at the quickest rate in the world for natural gums because of the increased demand for eco-friendly, sustainable, and bio-based products. Adoption is fuelled by their natural nature, biodegradability, and suitability for use in food, cosmetics, and pharmaceutical applications. Clean-label and ecologically friendly products are becoming more and more popular, which speeds up their market expansion across industries.

Global Organic Rheology Modifiers Market, By Application:

• The cosmetics & personal care segment accounted for the largest market share in 2024 and is anticipated to grow at a significant CAGR during the forecast period.

Based on application, the global organic rheology modifiers market is segmented into paints & coatings, cosmetics & personal care, pharmaceutical, oil & gas, construction, and others. Among these, the cosmetics & personal care segment accounted for the largest share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. The organic rheology modifiers are extensively utilized within the cosmetics and personal care industries to enhance the performance, texture, and stability of various products. Rheology modifiers also aid in achieving the desired viscosity and suspension properties in hair care products by preventing particle settling and providing consistent distribution of active ingredients. Furthermore, these products are critical in formulating sunscreens by providing the right viscosity and spreadability characteristics, which enable products to adhere well to the skin while also providing reformulation.

The paints & coatings segment in the organic rheology modifiers market is expected to grow at the fastest CAGR over the forecast period. These products are vital in managing the rheological properties of formulations, including viscosity, sag resistance and levelling, in the paint and coating industry. Hydrophobically modified ethoxylated urethanes are organic rheology modifiers employed in waterborne paints that contribute to better flow and levelling properties of formulations, ensuring a uniform and smooth layer formation. These can also be used for industrial coatings, such as automotive coatings, to maximise the rheological performance of formulations, improving their application properties, including brushability, sprayability, and film build.

Regional Segment Analysis of the Global Organic Rheology Modifiers Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America Organic Rheology Modifiers Market Trends

North America is expected to hold the largest share in 2024 for the global organic rheology modifiers market over the forecast period.

North America is expected to grow at the largest CAGR in the organic rheology modifiers market during the forecast period. Increased customer knowledge leads to an increase in demand for personal care and cosmetics. Moreover, large geographic markets for several industries, including personal care, pharmaceuticals, paints and coatings, and oil and gas, contribute to North America's considerable market share.

U.S. Organic Rheology Modifiers Market Trends

The market for organic rheology modifiers in North America is growing rapidly due to rising demand for paints, coatings, personal care products, and cosmetics. As more customers prefer environmentally friendly, low-VOC, and sustainable formulations, natural gums, cellulose derivatives, and starch-based modifiers are becoming increasingly popular. The paint and coatings market continues to be a major consumer of organic rheology modifiers and is seeing improved stability, durability, and viscosity control. The emerging oil and gas and pharmaceutical markets are also expanding application areas. Advancements in bio-based modifiers and technology will aid the US market's growth.

Asia Pacific Organic Rheology Modifiers Market Trends

Asia Pacific is expected to grow at the fastest CAGR in the organic rheology modifiers market during the forecast period. Strong demand from a variety of industries, driven by growing construction costs and the quick expansion of the automotive sector, is responsible for the region's supremacy in the market for organic rheology modifiers. Rheology modifiers improve the performance of paints, coatings, and cementitious materials, which are used more frequently as a result of growing housing developments and infrastructure projects. At the same time, sophisticated adhesives and coatings are essential to the growing automobile sector. When taken as a whole, these elements reinforce the region's position as a major force, fostering steady expansion and market dominance throughout the projection period.

Europe Organic Rheology Modifiers Market Trends

The increased demand for rheology modifiers within Europe, particularly in the Western European countries, is amongst the paint and coatings, adhesive and sealant, and personal care and cosmetics industries. The increase in demand demonstrates the value rheology modifiers contribute to enhancing the quality and performance of the products in these industries.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global organic rheology modifiers market, along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Worldwide Top Key Players in The Organic Rheology Modifiers Market Include

• BASF SE
• Dow
• Ashland Inc.
• Croda International
• Clariant AG
• Lubrizol Corporation
• Arkema
• Evonik Industries
• Eastman Chemical Company
• AkzoNobel N.V.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent development

• In January 2025, Elementis announced the addition of RHEOLATE® PHX 7025, a urethane rheology modifier, to its product portfolio in the United States. Specifically designed for eco-friendly paints and coatings, this new solution enhances viscosity control and application performance, supporting sustainability goals and meeting the growing demand for environmentally responsible formulations in the coatings industry.

• In February 2023, "Aristoflex Eco T" is a new line of organic rheology modifiers that Clariant has introduced. With a 71% renewable carbon index (RCI), the range provides a thickening effect by combining the performance of synthetic polymers with biodegradable qualities.

• In October 2022, under the Crayvallac brand, Arkema unveiled a new line of organic rheology modifiers designed for high-solids and solvent-free applications. The company's resin portfolio, which is utilised in important low-volatile organic compound coating technologies, would be enhanced by this new line.

Market Segment

This study forecasts revenue at the global, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the organic rheology modifiers market based on the following segments:

Global Organic Rheology Modifiers Market, By Product Type

• Cellulose ethers
• Starch derivatives
• Natural gums
• Proteins

Global Organic Rheology Modifiers Market, By Application

• Paints & Coatings
• Cosmetics & Personal Care
• Pharmaceutical
• Oil & Gas
• Construction
• Others

Global Organic Rheology Modifiers Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa