Global Online Nursery Market Size, Share, and COVID-19 Impact Analysis, By Type (Flowering Plants, Shrubs, Vegetable Seeds, Indoor Plants, Air-Purifying Plants, Others), By End User (B2B, B2C), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 – 2033

Industry: Agriculture


Global Online Nursery Market Insights Forecasts to 2033

  • The Global Online Nursery Market Size was Valued at USD 175.15 Million in 2023
  • The Market Size is Growing at a CAGR of 7.1% from 2023 to 2033
  • The Worldwide Online Nursery Market Size is Expected to Reach USD 347.85 Million by 2033
  • Asia Pacific is Expected to Grow the fastest during the forecast period

Global Online Nursery Market

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The Global Online Nursery Market Size is Anticipated to Exceed USD 347.85 Million by 2033, Growing at a CAGR of 7.1% from 2023 to 2033.


Market Overview

An online nursery plant can be viewed as a virtual store that sells pots, plants, flowers, and other gardening supplies. All of this occurs over the internet. Many customers prefer these stores because they can choose their favorite plant from a large selection and have it delivered to their door. Online plant nurseries have significantly increased the convenience of gardening by delivering plants to customers' doorsteps. Customers can also choose from a wide variety of plants. This is considered the most recent market trend. Also, the rise in global internet penetration is expected to significantly increase demand for online nurseries. The internet has essentially transformed the world into a global village, removing geographical barriers and allowing services to be accessed from anywhere on the globe. One such service that stands to benefit greatly from this development is the online nursery, or e-nursery. These digital platforms make it easy for parents to purchase essential nursery items such as toys, furniture, and baby care products. As more people gain access to the internet, the potential customer base for these online nurseries grows.


Report Coverage

This research report categorizes the market for the global online nursery market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global online nursery market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global online nursery market.


Global Online Nursery Market Report Coverage

Report CoverageDetails
Base Year:2023
Market Size in 2023:USD 175.15 Million
Forecast Period:2023-2033
Forecast Period CAGR 2023-2033 : 7.1%
2033 Value Projection:USD 347.85 Million
Historical Data for:2019-2022
No. of Pages:200
Tables, Charts & Figures:110
Segments covered:By Type, By End User, By Region
Companies covered::Great Garden Plants, Monrovia Nursery Company, Prairie Nursery, Greenwood Nursery, Desert Horizon Nursery, The Davey Tree Expert Company, Pike Nurseries, Gardens Alive, Inc., Moon Valley Nurseries, Bay Laurel Nursery, and Others Key Vendors
Pitfalls & Challenges:Covid-19 Empact, Challenges, Growth, Analysis.

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Driving Factors

The ever-expanding e-commerce sector, with its broad reach and ease of access, is expected to significantly boost global demand for online nurseries. More and more people are turning to online shopping, drawn by the convenience of home delivery, the wide range of options, and the ability to compare prices and reviews. This trend is also evident in the nursery sector, where customers prefer to purchase plants online. This preference can be attributed to e-commerce platforms' ability to provide a broader selection of plant species, detailed care information, and customer reviews, all of which are typically unavailable in physical stores. This convenience, combined with the growing popularity of indoor gardening, particularly among urban dwellers living in apartments, is fueling the expansion of online nurseries. Moreover, the global online nursery market is poised for significant growth, owing to online nursery retailers expanding their product offerings. This strategic move is expected to increase global demand significantly. As the digital marketplace grows more sophisticated, online nurseries are no longer limited to selling only plants and seeds.


Restraining Factors

Even though online nurseries offer numerous advantages, they also have some drawbacks that can significantly impede market growth. One such issue is the difficulty in transporting live plants. Some plants might be too large to transport. They may be damaged during transport to their destination. Live plants being shipped should be handled with extreme care, and precautions must be taken to prevent them from falling or breaking. To ensure the safety of live plants, packaging must be handled with extreme caution. High-quality materials will be required to pack the plants, which may result in an additional cost to the customer. All of these factors may hamper market growth and development.


Market Segmentation

The global online nursery market share is classified into type and end user.

  • The indoor plants segment is expected to hold the largest revenue share of the global online nursery market over the forecast period.   

Based on the type, the global online nursery market is categorized into flowering plants, shrubs, vegetable seeds, indoor plants, air-purifying plants, and others. Among these, the indoor plants segment is dominating the market with the largest revenue share of the global online nursery market over the forecast period, owing to its effective sound absorption capabilities. With the growing trend of urban gardening and increased awareness of the numerous benefits of indoor plants, such as air purification and aesthetics, their popularity has skyrocketed among consumers worldwide. People are increasingly embracing the concept of bringing nature indoors, not only to improve the visual appeal of their living spaces, but also to improve air quality and create a calming environment. Indoor plants can improve mental health and well-being. Their presence has been linked to lower stress, better mood, and greater feelings of relaxation. Furthermore, certain indoor plants have been shown to provide specific therapeutic benefits, such as improving sleep or reducing anxiety symptoms. Furthermore, studies have shown that indoor plants improve productivity and concentration. As a result, indoor plants drive segmental growth during forecast period.


  • The B2C segment is witnessing significant CAGR growth in the global online nursery market over the forecast period.   

Based on the end user, the global online nursery market is categorized into B2B and B2C. Among these, the B2C segment is witnessing significant CAGR growth in the global online nursery market over the forecast period. This dominance can be attributed to a number of factors, including the growing convenience of online shopping for individual customers and the availability of a broader range of product offerings. In addition to convenience, the B2C sector has grown in popularity because it allows customers to compare prices and read reviews before purchasing. This increased transparency and information empowers the average consumer, making B2C transactions more appealing and reliable. As the online nursery market evolves, the B2C segment is expected to maintain its dominant position, owing to ongoing technological advancements, improved customer experiences, and the continuous expansion of product options. These factors drive segmental growth over the forecast period.


Regional Segment Analysis of the Global Online Nursery Market

  • North America (U.S., Canada, Mexico) 
  • Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
  • Asia-Pacific (China, Japan, India, Rest of APAC)
  • South America (Brazil and the Rest of South America) 
  • The Middle East and Africa (UAE, South Africa, Rest of MEA)


North America is anticipated to hold the largest share of the global online nursery market over the predicted timeframe.

North America

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North America is projected to hold the largest share of the global online nursery market over the forecast period with its reputation for rapid technology adoption and extensive internet penetration, this region has witnessed a remarkable surge in consumers opting to purchase plants and nursery products online. The convenience of online platforms, combined with the vast array of options available, has drawn a wide range of customers, from gardening enthusiasts to interior designers, all looking to explore and beautify their spaces with the best selection of plants and nursery products. In recent years, the North American market has seen significant growth and evolution in this sector. As more people discover the joys of gardening and horticulture, the demand for easy and convenient online shopping experiences has risen significantly.


The Asia Pacific market is expected to grow at the fastest CAGR growth during the forecast period owing to the Indian online nursery market is experiencing significant growth, driven by a combination of factors including increased urbanization, a rise in disposable income, and a growing interest in horticulture and gardening. With the rapid expansion of cities and a growing population, more people are looking for ways to incorporate nature into their lives, resulting in an increase in demand for online nurseries.


Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global online nursery market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.


List of Key Companies

  • Great Garden Plants
  • Monrovia Nursery Company
  • Prairie Nursery
  • Greenwood Nursery
  • Desert Horizon Nursery
  • The Davey Tree Expert Company
  • Pike Nurseries
  • Gardens Alive, Inc.
  • Moon Valley Nurseries
  • Bay Laurel Nursery
  • Others


Key Target Audience

  • Market Players
  • Investors
  • End-users
  • Government Authorities 
  • Consulting And Research Firm
  • Venture capitalists
  • Value-Added Resellers (VARs)


Recent Developments

  • In March 2024, Perfect Plants, a family-owned online nursery that specializes in the nationwide delivery of various plants and gardening supplies, began assisting customers in reducing their reliance on pesticides by introducing ryegrass. This natural weed barrier protects a wide range of trees, plants, and crops without the risks associated with chemical pesticides. This innovative solution has already been implemented in their Rose and Hydrangea Trees, both of which are available for pre-order on the Perfect Plants website.


Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global online nursery market based on the below-mentioned segments: 


Global Online Nursery Market, By Type

  • Flowering Plants
  • Shrubs
  • Vegetable Seeds
  • Indoor Plants
  • Air Purifying Plants
  • Others


Global Online Nursery Market, By Indication

  • B2B
  • B2C


Global Online Nursery Market, By Region

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • Uk
    • France
    • Italy
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Australia
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
  • Middle East & Africa
    • UAE
    • Saudi Arabia
    • Qatar
    • South Africa
    • Rest of the Middle East & Africa

Frequently Asked Questions (FAQ)

  • 1. What is the CAGR of the global online nursery market over the forecast period?
    The global online nursery market is projected to expand at a CAGR of 7.1% during the forecast period.
  • 2. What is the projected market size & growth rate of the global online nursery market?
    The global online nursery market was valued at USD 175.15 Million in 2023 and is projected to reach USD 347.85 Million by 2033, growing at a CAGR of 7.1% from 2023 to 2033.
  • 3. Which region is expected to hold the highest share in the global online nursery market?
    The North America region is expected to hold the highest share of the global online nursery market.

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