North America Wellness Tourism Market Size, Share, and COVID-19 Impact Analysis, By Service (In-country Transport, Lodging, Food & Beverage, Wellness Activities, and Others), By Purpose (Primary, and Secondary), and North America Wellness Tourism Market Insights, Industry Trend, Forecasts to 2035

North America Wellness Tourism Market Insights Forecasts to 2035

• The North America Wellness Tourism Market Was Estimated at USD 406.5 Million in 2024.
• The Market Size is Growing at a CAGR of 12.19% between 2025 and 2035.
• The North America Wellness Tourism market is Anticipated to Reach USD 1441.2 Million by 2035.

According to a research report published by Spherical Insights & Consulting, The North America Wellness Tourism Market Size is anticipated to hold USD 1441.2 Million by 2035, Growing at a CAGR of 12.19% from 2025 to 2035. North America Wellness Tourism Market, the future of this industry will see large growth due to increased demand for holistic health experiences, medical wellness retreats, digital detox programs, sustainable tourism, the needs of our aging population, and the incorporation of personalized wellness technology.

Market Overview

The wellness tourism sector in North America encompasses travel for the purpose of improving or maintaining one's own health and wellness through physical, mental, and spiritual activities. This includes spa tourism, medical wellness, yoga and meditation retreats, fitness tourism, and a variety of Nature-Based Healing Programs. Consumers in North America are aware of the importance of preventive healthcare, are generally affluent, and prefer to manage their level of stress and improve their lifestyle. The North American wellness tourism market will continue to be supported by North America’s heavily developed infrastructure for travel and tourism, in addition to the wealth of premium wellness travel options available in the region, coupled with access to technologically advanced healthcare systems. The increasing interest in personalized wellness programs, eco-friendly travel, and integrative therapies is guiding the growth of the market. The growth of corporate wellness travel as well as the renewed emphasis on mental health post-COVID-19 will also help to enhance the wellness travel landscape of North America going forward.

Report Coverage

This research report categorizes the market for the North America wellness tourism market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America wellness tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America wellness tourism market.

Driving Factors

North America wellness tourism market has seen significant growth over the past several years. This growth has been driven by growing awareness of health issues, increased levels of stress, and an increased desire for preventative healthcare and holistic wellness experiences. There are other factors that have contributed to the growth of the market such as disposable income, quality of tourism infrastructure, and availability of premium wellness resorts. The COVID-19 pandemic has created a focus on mental health, growing number of elderly people, increasing interest in individualized wellness programs, and the popularity of spa therapies, yoga retreats and nature-based tourism all contribute to the continued growth of the North American wellness tourism market.

Restraining Factors

High costs of wellness travel, limited accessibility for middle-income consumers, seasonal demand fluctuations, regulatory variations, and lack of standardized wellness services restrain the growth of the North America wellness tourism market.

Market Segmentation

The North America wellness tourism market share is classified into service and purpose.

• The wellness activities segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America wellness tourism market is segmented by service into in-country transport, lodging, food & beverage, wellness activities, and others. Among these, the wellness activities segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Wellness activities dominate due to growing demand for spa therapies, yoga, meditation, fitness programs, and holistic healing experiences, driven by rising health awareness, stress management needs, and preference for experiential, outcome-oriented wellness travel.

• The primary segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America wellness tourism market is segmented by purpose into primary and secondary. Among these, the primary segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Primary wellness tourism leads due to travelers prioritizing health and well-being as the main reason for their trips, seeking specialized wellness programs, medical retreats, and holistic experiences over leisure or secondary purposes.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America wellness tourism market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Radisson Hotel Group
• Omni Hotels & Resorts
• Rosewood Hotel Group
• InterContinental Hotels Group PLC ADR
• New World Development Co Ltd
• Accor SA
• Hilton Worldwide Holdings Inc
• Four Seasons Hotels and Resorts

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Europe, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America wellness tourism market based on the following segments:

North America Wellness Tourism Market, By Service

• In-country Transport
• Lodging
• Food & Beverage
• Wellness Activities
• Others

North America Wellness Tourism Market, By Purpose

• Primary
• Secondary