North America Vacation Rental Market Size, Share, and COVID-19 Impact Analysis, By Rental Type (Home, Apartments, Resort/Condominium, and Others), By Booking Mode (Online and Offline), and North America Vacation Rental Market Insights, Industry Trend, Forecasts to 2035

North America Vacation Rental Market Size Insights Forecasts to 2035

• The North America Vacation Rental Market Size Was Estimated at USD 93141.8 Million in 2024.
• The Market Size is Growing at a CAGR of 4.26% between 2025 and 2035.
• The North America Vacation Rental Market Size is Anticipated to Reach USD 147317.3 Million by 2035.

According to a Research Report Published by Spherical Insights & Consulting, The North America Vacation Rental Market Size is anticipated to Hold USD 147317.3 Million by 2035, Growing at a CAGR of 4.26% from 2025 to 2035. As a result of the growing popularity of domestic travel within North America, a surge in demand for unique experiences, and the overall growth of digital booking platforms, along with fewer workers confined to a single workspace or office, the North American vacation rental market presents various future opportunities.

Market Overview

In North America, there is a growing market for vacation rentals that provide short-term accommodations rented by property owners or property managers to travelers. The demand for this type of accommodation has grown due to a shift toward preference for flexible, large and home-like lodging as opposed to traditional hotels. Digital services, such as Airbnb, Vrbo and booking.com, have made it easier for users to find, reserve and pay for a vacation rental through a digital platform and thus have made this option more widely adopted throughout North America. Trends related to remote working, long-term stays, and an increase in road travel have also created a further increase in the demand for vacation rentals. Additionally, the vacation rental option is also attractive to families, groups, and long-term travelers because it provides a greater level of privacy as well as full amenities and greater value for money compared to traditional hotel options. Additionally, many property owners are increasing their supply of vacation rentals due to the strong financial returns and the availability of professional management services. It is anticipated that vacation rental options will continue to experience strong growth in the future as a result of changing travel preferences and the digitalization of the travel and hotel industries.

Report Coverage

This research report categorizes the market for the North America vacation rental market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America vacation rental market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America vacation rental market.

Driving Factors

The North America rental market is experiencing an increase in both demand for flexible space and cost-effective options for lodging. More than simply being compared to a traditional hotel, this market also has seen an increase in digital booking platforms that make travel easier, more transparent and more trustworthy to travellers. The expansion of remote work/work from anywhere along with Increased longer stays and off-peak travel has created a surge in domestic tourism and roadtripping as well as a great demand for private contactless stays. Furthermore, as owners continue to invest in STR for increased financial returns, the professional services offered and User anticipated demand have increased.

Restraining Factors

There are numerous restrictions on rental properties in North America due to strict local laws, zoning laws, health and safety regulations, and competition from hotels. All of these factors impede growth within the vacation rental industry and also limit available inventory in many markets.

Market Segmentation

The North America vacation rental market share is classified into rental type and booking mode.

• The home segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America vacation rental market is segmented by rental type into home, apartments, resort/condominium, and others. Among these, the home segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is driven by travelers’ preference for spacious, private, and family-friendly accommodations offering full amenities, flexibility, and longer-stay suitability.

• The online segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America vacation rental market is segmented by booking mode into online and offline. Among these, the online segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This growth is driven by the dominance of digital platforms, easy price comparison, user reviews, secure payments, and the rising preference for mobile-based travel planning.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America vacation rental market along with a comparative evaluation primarily based on their Service offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes Service development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• OYO
• Novasol
• Hotelplan Group
• 9flats
• Wyndham Destinations
• Tripadvisor Inc
• MakeMyTrip Ltd
• Expedia Group Inc

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America vacation rental market based on the following segments:

North America Vacation Rental Market, By Rental Type

• Home
• Apartments
• Resort/Condominium
• Others

North America Vacation Rental Market, By Booking Mode

• Online
• Offline