North America Safari Tourism Market Size, Share, and COVID-19 Impact Analysis, By Type (Adventure Safari, Private Safari, and Others), By Booking Mode (Direct Booking, Agents & Affiliates Account, and Marketplace Booking), and North America Safari Tourism Market Insights, Industry Trend, Forecasts to 2035

North America Safari Tourism Market Size Insights Forecasts to 2035

• The North America Safari Tourism Market Size Was Estimated at USD 3286.8 Million in 2024.
• The Market Size is Growing at a CAGR of 5.37% between 2025 and 2035.
• The North America Safari Tourism Market Size is Anticipated to Reach USD 5843.5 Million by 2035.

According to a Research Report Published by Spherical Insights & Consulting, The North America Safari Tourism Market Size is anticipated to Hold USD 5843.5 Million by 2035, Growing at a CAGR of 5.37% from 2025 to 2035. The North American safari tourism market will see many growth opportunities due to increased interest in luxury experience trips, eco-friendly travel, immersive outdoor experiences and personalized safari tours as a result of increased consumer interest in nature-based tourism and an increase in spending on luxury experience travel.

Market Overview

The North America safari tourism market is the organized travel niche specializing in wildlife activities and nature immersion through safari parks, reserves and curated wildlife sites. This type of travel has developed into a growing interest area for Americans. In particular, there have been increases in domestic wildlife tours, luxury glamping safari activities and conservation-led safari tourism operations within U.S. national parks and private wildlife reserves. Consumer demand continues to increase due to higher disposable incomes, an increasing preference for experiential travel and the trend toward eco-friendly tourism. As a result, travelers are open to the prospect of engaging in immersive encounters, including guided wildlife safaris, wildlife photography safaris and itineraries focusing on adventure-related activities, through a variety of digital booking platforms and social media sources. Consequently, the market has seen consistent growth overall, with consumers making travel choices based upon the uniqueness of the outdoors and sustainable travel experiences they can achieve while traveling to this part of the world.

Report Coverage

This research report categorizes the market for the North America safari tourism market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America safari tourism market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America safari tourism market.

Driving Factors

Increasingly, consumers in North America are looking for unique experiences in nature and wildlife. The number of people who have become aware of conservation has increased along with the growing trend of eco-friendly travel and will continue to grow. As awareness of ecology has grown, so will the number of guided safaris and sustainable lodgings available to the consumer. Increased disposable income allows consumers to travel luxury or boutique safaris, which have led to greater growth in the North America safari tourism market. Social media continues to influence consumers as well as improved digital booking sites have made it easier for consumers to create their own safari itinerary and to book the safari easier.

Restraining Factors

There are several constraints with regards to the North America safari tourism industry, such as travel/accommodation costs which are considered high-priced compared to other tourism sectors; a small number of true safari locations, and issues with accessibility. Other constraints are related to federal/ state laws including environmental protection regulations, wildlife protection laws; and public fears about the safety of their personal safety and/or disturbing wildlife.

Market Segmentation

The North America safari tourism market share is classified into type and booking mode.

• The adventure safari segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America safari tourism market is segmented by type into adventure safari, private safari, and others. Among these, the adventure safari’ segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is driven by rising demand for immersive wildlife experiences, photography tours, guided outdoor activities, and adventure-based travel among millennials and high-spending travelers.

• The marketplace booking segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America safari tourism market is segmented by booking mode into direct booking, agents & affiliates account and marketplace booking. Among these, the marketplace booking segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Its growth is driven by the rising use of online platforms that offer easy comparison, transparent pricing, customer reviews, and convenient digital booking for safari experiences.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America safari tourism market along with a comparative evaluation primarily based on their Service offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes Service development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• WellWorth
• Angama
• TUI Group
• One&Only Resorts
• Scott Dunn
• Abercrombie & Kent
• Rothschild Safaris
• Singita

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America safari tourism market based on the following segments:

North America Safari Tourism Market, By Type

• Adventure Safari
• Private Safari
• Others

North America Safari Tourism Market, By Booking Mode

• Direct Booking,
• Agents & Affiliates Account
• Marketplace Booking