North America Prebiotics Market Size, Share, and COVID-19 Impact Analysis, By Type (Functional Food & Beverage, Dietary Supplements, and Others), By Application (Fructooligosaccharides, Galactooligosaccharides, Inulin, and Others), and North America Prebiotics Market Insights, Industry Trends, Forecast to 2035

North America Prebiotics Market Size Insights Forecasts To 2035

• The North America Prebiotics Market Size Was Estimated At USD 1.59 Billion In 2024
• The Market Size Is Expected To Grow At A CAGR Of Around 14.45% From 2025 To 2035
• The North America Prebiotics Market Size Is Expected To Reach USD 7.02 Billion By 2035

According To A Research Report Published By Spherical Insights & Consulting, The North America Prebiotics Market Size Is Anticipated To Reach USD 7.02 Billion By 2035, Growing At A CAGR Of 14.45% From 2025 To 2035. The market is driven by increasing consumer awareness of gut health and a strong shift toward preventive healthcare. advanced healthcare systems, mature food and supplement industries, and high consumer education levels have created a fertile environment for probiotic innovation and commercialization.

Market Overview

The prebiotics market size in north america is experiencing major growth, which is mainly credited to an increase in consumer awareness regarding gut health and the beneficial effects of fibers in the diet. prebiotics are defined as non-digestible fibers or substrates that pass through the upper gi tract unaltered by the host's digestive enzymes. in the colon, they are only fermented by the good microorganisms, which then make the host benefit from their activity and the health benefits are then conferred to the host.

coca-cola in february 2025 will be the fastest-growing prebiotic soda market size with the introduction of simply pop, as it looks to attract consumers who are health-conscious and prefer to drink, that is an emerging but still niche category that analysts say the size of which has already doubled in a year but still constitutes only 2% of the u.s. soft drink market worth $42.4 billion.

dupont de nemours, inc. is a main player in the food ingredient field and has come up with a variety of prebiotic solutions that help to boost the consumption of functional foods. these players in the market are not only investing in product development but also making alliances based on their strategic plans to enhanceconsumer and food manufacturer's needs.

the u.s. food and drug administration (fda) in 2023 repeated its warnings on the use of probiotics in babies born before their full term, mentioning the danger of infections and deadly diseases. furthermore, the fda demanded stricter clinical trials to take place for the medical purposes of probiotics. academic collaborations that are supported by the government are factors that greatly contribute to discoveries in the human microbiome market, which is expected to be worth usd 4.15 billion by 2031.

Report Coverage

This research report categorizes the market size for the north america prebiotics market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. the report analyses the key growth drivers, opportunities, and challenges influencing the north america prebiotics market. recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. the report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the north america prebiotics market.

Driving Factors

The Prebiotics Market Size In North America is driven by the increasing consumer awareness of gut health, the gut-brain axis, and the positive impact of probiotics on immune system regulation and overall health. consumers in western countries affected by digestive problems and metabolic disorders, like ibs and lactose intolerance, are turning to natural dietary solutions. probiotics are becoming an all-time accepted among consumers for daily nutrition and as an adjunct to standard therapy, as healthcare professionals across the board, including dietitians and doctors, are starting to recommend them.

Restraining Factors

The prebiotics market size in north america is hindered by the absence of standardised definitions as well as criteria for probiotics covering the us fda, canada, and mexico, which leads to confusion, raises compliance costs, and might even prolong product launches. probiotics can be defined as microorganisms that are alive, and it is a very difficult technical task to ensure their strength and survival during processing, storage, and the selling period.

Market Segmentation

The North America prebiotics market share is categorised into type and application.

• The functional food & beverage segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America Prebiotics Market Size Is Segmented By Type Into Functional Food & Beverage, Dietary Supplements, And Others. Among these, the functional food & beverage segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by prebiotic fibres in these products, which help in the digestive process and keep the gut healthy. These products are targeted at consumers who want to be healthy and who are seeking extra benefits from their diets. This segment has changed over the years and now has a wide variety of products, such as dairy, drinks, and even snacks that contain prebiotics and thus can be consumed on a daily basis without any trouble.

• The inulin segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based On Application, The North America Prebiotics Market Size Is Segmented Into Fructooligosaccharides, Galactooligosaccharides, Inulin, And Others. Among these, the inulin segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The inulin market accounted for 35.4% of the total market share in 2024, making it the largest market. The fact that inulin is a functional ingredient used in various food products such as dairy, bakery, and snacks, has greatly contributed to its being on top. Inulin plays its healthcare role as a gut-health enhancer through the stimulation of good bacteria and digestive function improvement.

Competitive Analysis:

The Report Offers The Appropriate Analysis Of The Key Organizations/Companies Involved Within The North America Prebiotics Market Size, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                             

• Jarrow Formulas
• Roquette America
• The Kraft Heinz Co
• Cargill
• Abbott Laboratories
• Danone
• Nestel S.A.
• PepsiCo Inc.
• Kerry Group Plc
• DuPont
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America prebiotics market based on the below-mentioned segments:

North America Prebiotics Market, By Type

• Functional Food & Beverage
• Dietary supplements
• Others

North America Prebiotics Market, By Application

• Fructooligosaccharides
• Galactooligosaccharides
• Inulin
• Others