North America Popping Boba Market Size, Share, and COVID-19 Impact Analysis, By Flavor (Fruit Flavors, Tea Flavor, Coffee Flavor, Chocolate Flavor, and Others), By Application (Bubble Tea, Frozen Yougurt Toppings, Ice Cream Toppings, Others), By Distribution Channel (Food Service, Retail), and North America Popping Boba Market Insights, Industry Trends, Forecast to 2035.

North America Popping Boba Market Insights Forecasts to 2035

• The North America Popping Boba Market Size Was Estimated at USD 137.29 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 10.3% from 2025 to 2035
• The North America Popping Boba Market Size is Expected to Reach USD 403.6 Million by 2035

According to a research report published by Spherical Insights & Consulting, The North America Popping Boba Market Size is anticipated to reach USD 403.6 Million by 2035, Growing at a CAGR of 10.3% from 2025 to 2035. The market is driven by growing demand for health-friendly drinks among consumers, especially millennials and Gen Z. One of the factors that makes bubble tea popular among different groups of people is its versatility as a drink, where consumers can pick their own ingredients like plant-based milks and organic tea.

Market Overview

Popping boba is a product that suits the needs of health-conscious consumers as it is gluten-free, low-calorie, and vegan. The product, which is also referred to as bursting boba or juice-filled pearls, consists of a gelatinous pearl that contains liquid flavors that pop in the mouth when eaten, thus giving an exhilarating sensory experience. In city and town areas, the rapid growth of bubble tea franchises and speciality drink shops has a large impact on the demand for popping boba. The availability boost given by online platforms and retail stores, including ambient-stable packs, has made popping boba very accessible for home use.

The trend of boba tea with tapioca has seen a significant rise in the US market, the value of which is expected to reach $953.3 million in 2023, with a projected compound annual growth rate of 9.5% till 2030. In March 2025, Zentis North America emerged as the largest manufacturer of popping boba in the US. The venture comprises the installation of state-of-the-art technology and contemporary production machinery, resulting in the creation of over 110 new jobs, and at the same time, the application of environmentally friendly practices in the manufacturing process has been furthered.

In 2025, Boba POPS was launched, which is the only patented alcoholic popping boba worldwide and aimed at the cocktail and nightlife industry. The U.S. FDA has further increased its scrutiny of added sugars and artificial colorants. In 2025, it issued new rules for tea drinks labeling, directing a cut in daily sugar intake to below 50 grams, which necessitated a lot of bubble tea producers to change their recipes by using natural sweeteners instead.

Report Coverage

This research report categorizes the market for the North America popping boba market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America popping boba market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America popping boba market.

Driving Factors

The popping boba market in North America is driven by technological advancements, making the popping boba experience more vivid. The burst-in-mouth texture and bright colors of popping boba are very appealing to the younger generations, particularly millennials and Gen Z, who are always on the lookout for visually engaging and interactive food and drink. Furthermore, the visual attraction is considerably increased by social media platforms such as Instagram and TikTok. The boba popping has been made more accessible for home consumption owing to its presence in supermarkets, convenience stores, and online retail platforms, as well as DIY home kits.

Restraining Factors

The popping boba market in North America is restrained by popping boba, a delicate and perishable product, requires strict temperature-controlled storage and protective measures against accidental breakage during shipping. Moreover, the rising North American regulators' interest in food additives and sugar content will require manufacturers to undertake labeling and compliance with regulations, which, in return, will increase their operational complexity and costs.

Market Segmentation

The North America popping boba market share is categorised into flavor, application and distribution channel.

• The fruit flavors segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America popping boba market is segmented by flavor into fruit flavors, tea flavor, coffee flavor, chocolate flavor, and others. Among these, the fruit flavors segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of this segment is driven by a shift in consumer preference towards natural, refreshing, and health-oriented flavor options in both drinks and desserts. Among the various categories, fruit-flavored popping boba has gained the most attraction, especially to the group of health-conscious consumers and young people who are looking for new experiences in food and beverages.

• The bubble tea segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on application, the North America popping boba market is segmented into bubble tea, frozen yougurt toppings, ice cream toppings, others. Among these, the bubble tea segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by the trend of customizable drinks and novel textures is very noticeable among the youth consumers. Bubble tea has become very popular with consumers due to its special texture and huge choice of flavors. Also, the growing consumer demand for new beverage experiences has given a lot of support to the businesses in their attempt to try out new and mixed-up flavors with toppings, thus making the use of popping boba in bubble tea products a lot more common.

• The food service segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America popping boba market is segmented by distribution channel into food service, retail. Among these, the food service segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by the consumer demand for dining choices that are creative and experimental is getting bigger and bigger. With the food and beverages being more adventurous and personalized, the venues such as eateries, coffee shops, and the like are adding popping boba to their menu, thereby pulling in the youth and people who seek new and rare food adventures.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America popping boba market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                       

• Gong Cha
• Kung Fu Tea
• CoCo Fresh Tea and Juice
• Boba Guys
• Bossen
• Tea Zone
• Qbubble
• Fusion Select
• Happy Lemon
• Tiger Sugar
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

In November 2025, Coca-Cola released its first-ever boba product with the launch of a bubble tea-style juice, designed to deliver a unique sensorial experience.

Market Segment

This study forecasts revenue at the North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America popping boba market based on the below-mentioned segments:

North America Popping Boba Market, By Flavor

• Fruit Flavors
• Tea Flavor
• Coffee Flavor
• Chocolate Flavor
• Others

North America Popping Boba Market, By Application

• Bubble Tea
• Frozen Yougurt Toppings
• Ice Cream Toppings
• Others

North America Popping Boba Market, By Distribution Channel

• Food Service
• Retail