North America Polyvinyl Alcohol Market Size, Share, and COVID-19 Impact Analysis, By Grade (Fully Hydrolysed, Partially Hydrolysed, Sub-Partially Hydrolysed, Low Foaming Grades, and Others), By End User (Paper, Food Packaging, Construction, Electronics and Others), and North America Polyvinyl Alcohol Market Size Insights, Industry Trends, Forecast to 2035

North America Polyvinyl Alcohol Market Size Insights Forecasts to 2035

• The North America Polyvinyl Alcohol Market Size Was Estimated at USD 182.6 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 8.41% from 2025 to 2035
• The North America Polyvinyl Alcohol Market Size is Expected to Reach USD 443.7 Million by 2035

According to a Research Report Published by Spherical Insights & Consulting, The North America Polyvinyl Alcohol Market Size is anticipated to reach USD 443.7 Million by 2035, growing at a CAGR of 8.41% from 2025 to 2035. The market is driven by the increasing requirement for eco-friendly synthetic polymers, an enormous use of PVA for making water-soluble and disposable packaging, and continuous changes in products.

Market Overview

Polyvinyl alcohol (PVA) is a synthetic polymer produced through a series of chemical transformations of vinyl acetate monomers. It is an eco-friendly, non-hazardous, and water-soluble polymer that has numerous applications in various industries due to its distinctive features. PVA is employed in the manufacture of paper coatings and adhesives to enhance the quality and strength of the paper. PVA has greater dissolvability in water and biodegradable qualities; the food packaging industry is the main driver of PVA demand. PVA is a major player in the food packaging sector due to its great oxygen barrier character, with the rising consumer demand for secure and environmentally-friendly packaging options.

In May 2025, the company declared a price hike of $200 per metric ton for its Selvol PVA product lines in North America in order to manage the tightness of the supply. This is the consequence of a $45 million investment made in 2024 to support the improvement of bio-based PVA production technologies.

The U.S. Environmental Protection Agency (EPA) is actively persuading small and medium businesses to do PVA precursor-based bio-products sustainably. The FDA has also approved PVA for use in food packaging, neural tissue engineering, and pharmaceuticals, and it is still classified as GRAS for certain applications. Hydrogels of PVA approved by the FDA for ophthalmic drug delivery and tissue engineering are also being used in cosmetics as a film-forming agent.

Report Coverage

This research report categorizes the market for the North America Polyvinyl Alcohol Market Size based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America Polyvinyl Alcohol Market Size. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America Polyvinyl Alcohol Market Size.

Driving Factors

The polyvinyl alcohol market in North America is driven by PVA, which is used from the start in construction with such materials as joint cement, drywall mud, caulks, and sealants, where it enhances both workability and durability. The rise in the number of residential and commercial structures is one of the impacts of that. Besides, the non-toxic and safe to human use characteristics of PVA make it a perfect candidate for medical purposes, including the use in drug delivery systems, wound dressings, and ophthalmic solutions. North America’s government programs and subsidies for eco-friendly packaging and the ban on the use of single-use plastics are among the major factors behind the market growth.

Restraining Factors

The polyvinyl alcohol market in North America is restrained by the PVA price is directly associated with the cost of its raw material, vinyl acetate monomer, a byproduct of the oil industry, resulting in unstable production costs and consequently, varying profit margins. PVA has to share its market with competing polymers such as polyvinyl butyral and polyethene glycol, which are used in similar applications; thus, PVA’s market share may be restricted.

Market Segmentation

The North America Polyvinyl Alcohol Market Size share is categorised into grade and end user.

• The partially hydrolysed segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America Polyvinyl Alcohol Market Size is segmented by grade into fully hydrolysed, partially hydrolysed, sub-partially hydrolysed, low foaming grades, and others. Among these, the partially hydrolysed segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by the capacity to achieve a perfect balance between water solubility and mechanical strength. This property is very desirable for industries where controlled water solubility is important, for example, water-soluble packaging materials production.

• The food packaging segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on end user, the North America Polyvinyl Alcohol Market Size is segmented into paper, food packaging, construction, electronics and others. Among these, the food packaging segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. Food packaging was the largest segment with a revenue share of 37.04% in 2023. The disposal of plastic waste was minimized, and thus, the environmental impact was reduced to a greater extent. The water solubility of PVA is so easy that the contents of the package are released quickly and completely; so, the integrity and quality of the packaged products are kept up.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America Polyvinyl Alcohol Market Size, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                            

• Kuraray Co., Ltd.
• Sekisui Chemical Co., Ltd
• Mitsubishi Chemical Corporation
• Wacker Chemie AG
• DuPont de Nemours, Inc
• Eastman Chemical Company
• Celanese Corporation
• Chang Chun Group
• Denka Company Limited
• Anhui Wanwei Group Co., Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America Polyvinyl Alcohol Market Size based on the below-mentioned segments:

North America Polyvinyl Alcohol Market Size, By Grade

• Fully Hydrolysed
• Partially Hydrolysed]
• Sub-Partially Hydrolysed
• Low Foaming Grades
• Others

North America Polyvinyl Alcohol Market Size, By End User

• Paper
• Food Packaging
• Construction
• Electronics
• Others