North America Plasticizers Market Size, Share, and COVID-19 Impact Analysis, By Type (Phthalate, Non-Phthalate), By Application (Floorings & Wall Coverings, Wires & Cables, Coated Fabrics, Consumer Goods, Films & Sheets and Others), and North America Plasticizers Market Insights, Industry Trends, Forecast to 2035.

North America Plasticizers Market Insights Forecasts to 2035

• The North America Plasticizers Market Size Was Estimated at USD 2.96 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.04% from 2025 to 2035
• The North America Plasticizers Market Size is Expected to Reach USD 5.64 Million by 2035

According to a research report published by Spherical Insights & Consulting, the North America Plasticizers Market size is anticipated to reach USD 5.64 million by 2035, growing at a CAGR of 6.04% from 2025 to 2035. The market is driven by increasing demand for flexible PVC in various end-use industries, such as construction, automotive, and healthcare, is cited as a key factor driving the growth of the market in North America.

Market Overview

The North American plasticizers market is a growing sector with an estimated market value of $2.96 billion because construction industries demand flexible polyvinyl chloride (PVC) for pipes and flooring and roofing materials, and automotive industries need it for interior and wire insulation purposes. Plasticizers are chemical additives that producers use to transform materials into more flexible, softer, workable and durable products because the additives decrease intermolecular bonding within the materials. The use of phthalates for improving plastic flexibility has created health risks which include reproductive and developmental problems.

BASF now provides biomass-balanced (BMB) and Ccycled grades of its plasticizer portfolio through its production facilities in Pasadena, Texas, and Cornwall, Ontario, which serve customers as of February 2025.

The federal government assessment (which the recent ruling used as a citation) found that 99% of Canadian plastic waste gets disposed of through incineration, recycling and environmentally safe landfills. The sustainable materials transition drives growth because manufacturers need to adjust their operations to meet new consumer demands and forthcoming regulations. The US and Canada represent the main countries in this area because DOW Inc. and ExxonMobil Chemical maintain their powerful presence throughout the market.

Report Coverage

This research report categorizes the market for the North America plasticizers market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America plasticizers market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America plasticizers market.

Driving Factors

The plasticizers market in North America is driven by the demand for flexible PVC products which include flooring materials, roofing membranes and wall coverings. The United States has experienced a substantial rise in plasticizer-based material usage because the Infrastructure Investment and Jobs Act supports power grid, road and broadband network construction projects. The growth of Electric Vehicles (EVs) drives major development in the industry. The expanding solar and wind projects create a need for weatherproof flexible cables which drives the market demand for specialized plasticizers.

Restraining Factors

The plasticizers market in North America is hindered by the U.S. Environmental Protection Agency, U.S. Food and Drug Administration, and Canadian CMP, which have enforced stricter regulations on traditional phthalate-based chemistries which include DEHP, DBP and BBP.  Manufacturer margins face pressure from geopolitical conflicts, energy supply disruptions and changes in crude oil and natural gas market prices, which create high price sensitivity for these products.

Market Segmentation

The North America plasticizers market share is categorised into type and application.

• The phthalate segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America plasticizers market is segmented by type into phthalate, non-phthalate. Among these, the phthalate segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The growth of the segment is driven by Phthalates function as chemical additives that manufacturers use to create plastic products. The additives enable the production of plastics that possess better flexibility and durability and increased resistance to damage. This characteristic makes them valuable for use in multiple industries which include construction, automotive, packaging and medical fields.

• The wires & cables segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on application, the North America plasticizers market is segmented into floorings & wall coverings, wires & cables, coated fabrics, consumer goods, films & sheets and others. Among these, the wires & cables segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The segmental growth is driven by the manufacturing process of PVC wires and cables depends on plasticizer solutions for achieving product flexibility and durability. Non-phthalate plasticizer is a popular choice in this industry because it delivers safe and effective results. The materials are utilized to produce premium PVC insulation and jacketing, which protects wires and cables.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America plasticizers market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                   

• ExxonMobil Chemical
• Eastman Chemical Company
• Valtris Specialty Chemicals
• Kato Chemical Co., Ltd.
• Shore Chemical
• Hallstar Company
• Dynasol Group
• SI Group
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America plasticizers market based on the below-mentioned segments:

North America Plasticizers Market, By Type

• Phthalate
• Non-Phthalate

North America Plasticizers Market, By Application

• Floorings & Wall Coverings
• Wires & Cables
• Coated Fabrics
• Consumer Goods
• Films & Sheets
• Others