North America Personalized Dietary Supplements Market Size, Share, and COVID-19 Impact Analysis, By Type (Mineral Supplements, Probiotic Supplements, General Well-Being Supplements, Collagen Supplements, Immunity Supplements, Digestive Health Supplements, and Others), By Distribution Channel (Non-Store Retailers, Store Based Retailers, and Others), and North America Personalized Dietary Supplements Market Insights, Industry Trend, Forecasts to 2035

North America Personalized Dietary Supplements Market Insights Forecasts to 2035

• The North America Personalized Dietary Supplements Market Size Was Estimated at USD 4.12 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 14.53% from 2025 to 2035
• The North America Personalized Dietary Supplements Market Size is Expected to Reach USD 18.32 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, the North America Personalized Dietary Supplements Market is anticipated to reach USD 18.32 billion by 2035, growing at a CAGR of 14.53% from 2025 to 2035. The primary drivers of the market are rising health awareness, demand for customization, advances in biotechnology and nutrigenomics, preventive healthcare trends, affordability of genetic testing, and growing chronic disease management needs.

Market Overview

The North American personalized dietary supplement market is a rising segment of the nutrition business that emphasizes providing customized health solutions based on individual needs. Unlike standard dietary supplements, these products are created utilizing personal information such as genetic profiles, microbiology analysis, lifestyle behaviors, and wellness objectives. The market offers a diverse range of products, including vitamins, minerals, probiotics, herbal blends, and protein powders, which are delivered as capsules, tablets, powders, and liquids. It also merges services like DNA testing, health consultations, and AI-powered digital platforms to make exact suggestions. North America has the highest global share due to its advanced healthcare infrastructure, significant consumer demand for preventive and tailored treatment, and the availability of biotechnology and digital health tools. Moreover, Personalized dietary supplement solutions improve health outcomes by allowing for precise nutrition, increased compliance, and better nutrient absorption. Their growing integration with wearables, smart health applications, and biometric monitoring systems contributes to the region's broad shift toward digital health, preventative wellness, and informed consumer care. Microencapsulation, liposomal delivery, and time-release nutrient systems are instances of recent advancements in formulation science that improve product performance by increasing nutrient absorption, stability, and bioavailability. Manufacturers are increasingly focusing on clean-label ingredients, plant-based formulations, and sustainable packaging to meet North American consumers' demand for ecologically responsible and health-conscious supplement solutions.

In August 2024, ZBiotics, a biotech startup specializing in probiotics, raised $12 million in Series A funding to expand its operations. Probiotics are a key category within personalized supplements, widely associated with gut health, immunity, and digestion. This funding round highlights growing investor confidence in biotech-driven, personalized nutrition solutions, underscoring how startups are fueling innovation and accelerating the development of tailored health products in the North American market.

Report Coverage

This research report categorises the market for the North America personalized dietary supplements market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America personalized dietary supplements market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America personalized dietary supplements market.

Driving Factors

The North American personalized dietary supplement market is growing as people demand specific health solutions that go beyond generic products. Driven by increased knowledge of preventive healthcare, improvements in biotechnology and nutrigenomics, and the increasing cost of genetic testing, the industry provides supplements tailored to individual needs based on DNA, lifestyle, and health goals. Demand is also spurred by the prevalence of chronic diseases such as diabetes and obesity, as well as the incorporation of digital health solutions such as AI-powered apps that improve personalization and engagement. While high costs, regulatory difficulties, and data privacy issues persist, the sector is expanding as innovation and customer demand combine to determine the future of nutrition.

Restraining Factors

The North America personalized dietary supplements market faces key restraints such as high costs, regulatory challenges, data privacy concerns, limited awareness, and scientific validation issues.

Market segmentation

The North America personalized dietary supplements market share is classified into type and distribution channel.

• The probiotic supplements segment held a substantial share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

The North America personalized dietary supplements market is divided by type into mineral supplements, probiotic supplements, general well-being supplements, collagen supplements, immunity supplements, digestive health supplements, and others. Among these, the probiotic supplements segment held a substantial share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The segment is driven by consumers who are particularly interested in items that promote gut health, digestion, and immunity. Growing understanding of the microbiome's relevance in overall wellness has bolstered demand, while major investment and innovation, such as zbiotics' work with tailored probiotics, keep the industry moving forward. Because microbiome testing is one of the most common personalization technologies, probiotics are frequently employed as the entry point for tailored supplement solutions.

• The non-store retailers segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The North America personalized dietary supplements market is segmented by distribution channel into non-store retailers, store-based retailers, and others. Among these, the non-store retailers segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period. This is the dominant segment because these products are primarily distributed through digital media. Companies use apps, DNA tests, and lifestyle surveys to collect customer health information and provide personalized solutions. Subscription models make access even easier by delivering personalized packs straight to clients, while the ease, privacy, and interactive digital experience available online make this channel the most appealing and commonly embraced.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within North America personalized dietary supplements market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Abbott Laboratories
• Amway Corp.
• Glanbia PLC
• Haleon PLC
• Bayer AG
• Nestlé S.A.
• Herbalife Nutrition Ltd.
• Church & Dwight Co.
• Pfizer Inc.
• Nature’s Sunshine Products
• Archer Daniels Midland (ADM)
• Nu Skin Enterprises
• Others

Recent Developments:

• In November 2025, Nature’s Bounty expanded its Women’s Wellness line with the launch of Advanced PMS Relief, a dietary supplement formulated to support menstrual health. The product combines magnesium, vitamin B6, chasteberry, and curcumin to provide natural, drug-free relief from common PMS symptoms such as abdominal cramps, mood swings, irritability, and bloating.

• In July 2025, Amway expanded its collaboration with South Korea's HEM Pharma to promote microbiome research and tailored nutrition. The collaboration aimed to create next-generation probiotic products using over 95,000 gut microbiota samples acquired through the "My Lab by Nutrilite" program. New formulations were being developed to enhance children's nutrition and cognitive function, utilizing strains such as Lactobacillus plantarum HEM 20701, which was jointly patented by both companies.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America personalized dietary supplements market based on the below-mentioned segments:

North America Personalized Dietary Supplements Market, By Type

• Mineral Supplements
• Probiotic Supplements
• General Well-Being Supplements
• Collagen Supplements
• Immunity Supplements
• Digestive Health Supplements
• Others

North America Personalized Dietary Supplements Market, By Distribution Channel

• Non-Store Retailers
• Store-Based Retailers
• Others