North America Matcha Tea Market Size, Share, and COVID-19 Impact Analysis, By Product (Powder, RTD Beverage, and Instant Premixes), By Grade (Classic Matcha, Ceremonial Matcha, and Cuinary Matcha), and North America Matcha Tea Market Insights, Industry Trend, Forecasts to 2035

North America Matcha Tea Market Size Insights Forecasts to 2035

• The North America Matcha Tea Market Size Was Estimated at USD 520.9 Million in 2024.
• The Market Size is Growing at a CAGR of 8.34% between 2025 and 2035.
• The North America Matcha Tea Market Size is Anticipated to Reach USD 1257.3 Million by 2035.

According to a Research Report Published by Decisions Advisors & Consulting, The North America Matcha Tea Market Size is anticipated to Hold USD 1257.3 Million by 2035, Growing at a CAGR of 8.34% from 2025 to 2035. The North America matcha tea market deals with future opportunities propel by growing health awareness, increasing demand for antioxidant-rich beverages, improvement in ready-to-drink formats, growing café culture, and swelling practice of matcha in functional foods.

Market Overview

The North America matcha tea market defines the production, distribution, and consumption of matcha, a finely ground powdered green tea recognized for its high antioxidant content and health paybacks. The market has been growing owing to increasing buyer interest in functional beverages, clean-label products, and plant-based nutrition. Matcha’s usage in beverages, bakery items, supplements, and ready-to-drink formulations is additional enhancing demand. Increasing awareness about wellness, weight management, and natural energy sources also funds market growth. Government initiatives endorsing healthy lifestyles, sugar reduction, and natural food ingredients such as U.S. dietary guidelines and Canada’s Healthy Eating Strategy are boosting customers to adopt healthier beverage choices. Furthermore, the development of specialty cafés and premium tea brands is funding to market penetration across the region.

Report Coverage

This research report categorizes the market for the North America matcha tea market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America matcha tea market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America matcha tea market.

Driving Factors

Awareness of health, wellness, and antioxidant-rich diets is influencing the North American matcha tea market due to growing awareness. Additionally, the popularity of natural energy boosters, plant-based drinks, and clean labels are driving the increase of matcha. Additionally, the growing interest in café culture through both Japanese tea traditions and social media platforms is providing matcha access to a larger audience and more mainstream acceptance. To add even more market acceptance, manufacturers are developing new product formats including: ready-to-drink matcha, matcha functional drink, and matcha food products. As more retailers expand the distribution of their products to supermarkets and online sales, the expanded retail distribution is supporting market growth.

Restraining Factors

The market for matcha tea in North America faces limitations due to high prices for matcha products; a low level of awareness among consumers in certain areas; and competition with other types of functional beverages. Additionally, supply chain disruptions as well as reliance on premium imports will continue to hinder the ability to deliver matcha tea consistently and widely.

Market Segmentation

The North America matcha tea market share is classified into product and grade.

• The powder segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America matcha tea market is segmented by product into powder, RTD beverage, and instant premixes. Among these, the powder segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. The powder segment held a significant share in 2024 because it is widely used in traditional tea preparation, lattes, smoothies, and bakery applications. Its versatility, higher antioxidant concentration, and strong demand from cafés and households support robust growth.

• The classic matcha segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America matcha tea market is segmented by grade into classic matcha, ceremonial matcha, and cuinary matcha. Among these, the classic matcha segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Classic matcha offers a good balance of flavor, quality, price and versatility suitable for daily tea, lattes, smoothies, bakery use, and general beverages making it the preferred choice for most consumers and foodservice applications.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America matcha tea market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Jade Monk
• Midori
• Garden to Cup Organics
• Encha
• DoMatcha
• Vivid Vitality
• Ippodo
• Aoi Matcha

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America matcha tea market based on the following segments:

North America Matcha Tea Market, By Product

• Powder
• RTD Beverage
• Instant Premixes

North America Matcha Tea Market, By Grade

• Classic Matcha
• Ceremonial Matcha
• Cuinary Matcha