North America Lip Stain Market Size, Share, and COVID-19 Impact Analysis, By Type (Liquid, Pencil, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others), and North America Lip Stain Market Insights, Industry Trend, Forecasts to 2035.

North America Lip Stain Market Insights Forecasts to 2035

• The North America Lip Stain Market Size Was Estimated at USD 4.26 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of around 4.09% from 2025 to 2035
• The North America Lip Stain Market Size is Expected to Reach USD 6.62 Billion by 2035

According to a Research Report Published by Spherical Insights & Consulting, The North America Lip Stain Market is Anticipated To Reach USD 6.62 Billion By 2035, Growing At a CAGR of 4.09% from 2025 To 2035. The primary drivers of the market are consumer demand for long-lasting makeup, rising preference for vegan/cruelty-free products, social media influence, and innovation in hybrid lip formulations.

Market Overview

The North American Lip Stain Market Size is a segment of the cosmetics industry that emphasizes products that provide long-lasting pigmentation to the lips while maintaining a lightweight, smudge-proof, and transfer-resistant quality that separates them from standard lipsticks or glosses. Lip stains penetrate the lips with color for extended wear and come in a variety of formulations, including liquid, gel, balm, and powder, to cater to a wide range of consumer preferences. The market includes many uses, including daily wear, professional use, and special occasions, with distribution channels ranging from supermarkets and specialty beauty stores to online platforms. Moreover, the increased awareness of personal grooming is projected to drive future growth in the lip stain industry. Personal grooming includes keeping one's body clean, practicing hygiene, having well-groomed nails and hair, avoiding body odor, and clothing appropriately. Personal grooming is on the rise as a result of a variety of factors, including changes in societal norms, increased understanding of the benefits of skincare products, and the popularity of social media and selfies. Lip stain is used in personal grooming because it is a simple, long-lasting, and natural-looking way to enhance the lips, which contributes to an individual's overall appearance and self-expression. North America leads the way due to high disposable incomes, advanced retail infrastructure, and a strong beauty culture, establishing lip stains as an increasingly prominent sector within the larger cosmetics and personal care market.

In January 2024, Yellow Wood Partners, a US-based private equity firm, acquired the ChapStick brand from Pfizer for $430 million. This move is a strategic expansion of Yellow Wood’s consumer brand portfolio in North America, where the firm already manages several personal care and beauty products. By adding ChapStick, a household name in lip care, Yellow Wood strengthens its presence in the growing lip product segment, particularly as the brand’s portfolio includes tinted lip balms that align with consumer demand for multifunctional, cosmetic-meets-care products.

Report Coverage

This research report categorises the market for the North America Lip Stain Market Size based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America lip stain market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America lip stain market.

Driving Factors

The North America Lip Stain Market Size is driven by rising customer demand for long-lasting, smudge-proof, and transfer-resistant lip cosmetics that fit into hectic lifestyles, as well as a growing desire for lightweight, natural finishes among younger generations. Ethical and sustainable beauty trends, such as vegan formulations and eco-friendly packaging, are influencing purchasing decisions, while social media platforms like Instagram, as well as celebrity collaborations, increase product visibility and uptake. Continuous innovation in hybrid formulas that combine hydration and long-lasting pigment, together with a variety of formats such as liquid, gel, balm, and powder, broadens consumer options. Furthermore, the rapid rise of e-commerce and the significant presence of specialty beauty stores and salons increase accessibility, establishing North America as a leader in the worldwide lip stain market due to its high disposable incomes, modern retail infrastructure, and strong beauty culture.

Restraining Factors

The North American Lip Stain Market Size faces key restraints such as intense competition from alternative lip products, regulatory challenges, economic pressures reducing discretionary spending, and consumer concerns about product safety and longevity.

Market segmentation

The North America Lip Stain Market share is classified into type and distribution channel.

• The liquid segment held a substantial share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

The North America Lip Stain Market Size is divided by type into liquid, pencil, and others. Among these, the liquid segment held a substantial share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The segment is driven by businesses' efforts to match consumer demand for vibrant, long-lasting color that stays on all day, while also investing substantially in novel formulations that add hydration and multifunctional advantages. Their popularity is boosted by social media tutorials and influencer endorsements, which highlight liquid stains as the go-to option for modern beauty procedures. Furthermore, their widespread availability in supermarkets, specialist beauty stores, and online platforms assures easy access, cementing their status as the leading format in the lip stain category.

• The online retail segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period.

The North America Lip Stain Market Size  is segmented by distribution channel into supermarkets & hypermarkets, specialty stores, online retail, and others. Among these, the online retail segment dominated the market in 2024 and is anticipated to grow at a substantial CAGR over the forecast period. This is the dominant segment because it provides unrivaled convenience, a diverse range of items, and high visibility via influencer-driven marketing and subscription boxes, making it particularly appealing to younger consumers. Specialty beauty stores have a considerable market share because they offer personalized experiences, professional recommendations, and access to premium goods, which increases shopper trust and loyalty. Supermarkets and hypermarkets make a consistent contribution by providing affordable and accessible mass-market products, but they lack the depth of variety and trend-driven appeal found in online and specialty channels, which is why those two dominate the industry.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within North America lip stain market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• L’Oréal USA
• Estée Lauder
• Revlon Inc.
• Coty Inc.
• Maybelline
• E.L.F. Cosmetics
• Smashbox Cosmetics
• NYX Professional Makeup
• ChapStick (Yellow Wood Partners)
• Others

Recent Developments:

• In September 2025, Wonderskin launched its Wonder Blading Lip Stains in select Sephora shops across the United States and online, marking a significant milestone in the brand's growth. Following its viral success on social media, the launch brings Wonderskin's revolutionary peel-off technology to a larger North American audience, providing consumers with a one-of-a-kind lip stain experience that offers long-lasting, transfer-proof color.

• In July 2025, the Lipotle x Wonderskin collaboration returned with the re-release of its limited-edition Wonder Blading Lip Stain Kit in the United States and Canada, thanks to high consumer demand. Inspired by Chipotle, this whimsical yet high-performance product includes a peel-off masque that starts as a metallic green tint and then transforms into a universally attractive nude-pink shade.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America lip stain market based on the below-mentioned segments:

North America Lip Stain Market, By Type

• Liquid
• Pencil
• Others

North America Lip Stain Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Retail
• Others