North America Invisible Orthodontics Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Clear Aligners, Ceramic Braces, and Lingual Braces), By Age (Teens and Adults), By End Use (Group Practices, Hospitals, Stand-Alone Practices, and Others), By Dentist Type (Orthodontists and General Dentists), and North America Invisible Orthodontics Market Insights, Industry Trend, Forecasts to 2035

North America Invisible Orthodontics   Market Insights Forecasts to 2035

• The North America Invisible Orthodontics Market Size Was Estimated at USD 4,357.6 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 22.19% from 2025 to 2035
• The North America Invisible Orthodontics Market Size is Expected to Reach USD 39,512. Million by 2035

According to a research report published by Spherical Insights & Consulting, The North America Invisible Orthodontics Market Size Is Anticipated To Reach USD 39512. Million By 2035, Growing At A CAGR Of 22.19% From 2025 To 2035. The invisible orthodontics market in North America is driven by increased prevalence of malocclusion (misalignment of teeth), the rise of Direct-to-Consumer (DTC) models and tele dentistry allowing patients in remote areas to receive treatment through digital monitoring.

Market Overview

The North America invisible orthodontics market refers to teeth straightening treatments designed to be nearly imperceptible. This includes clear aligners (removable plastic trays), ceramic braces (tooth-coloured brackets) and lingual braces (brackets attached to the back of teeth). This invisible orthodontics are preferred over metal braces to prioritise aesthetic discretion alongside clinical correction.

Innovation in dentistry is the leading factor for the rapid growth of this market. AI-driven treatment planning has become the industry standard, allowing for micrometre-level precision in tooth movement.

Financial and regulatory support further stabilises the market. In the United States, the use of Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs) allows patients to apply pre-tax dollars toward treatment, while insurance providers have recently raised lifetime orthodontic caps to 3,000–4,000. Regulatory bodies like the FDA and Health Canada have also streamlined digital dental software approvals, encouraging a surge of innovative startups. These combined factors ensure that North America remains the most competitive and technologically advanced hub for orthodontic care.

Report Coverage

This research report categorises the market for North America invisible orthodontics based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America invisible orthodontics market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition, have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America invisible orthodontics market.

Driving Factors

The North America Invisible Orthodontics Market  Sizeis driven by various factors, such as increased prevalence of malocclusion, a desire for professional smile enhancements without the social stigma of metal braces, the pervasive influence of social media platforms and the rise of AI-powered remote monitoring, which has removed geographical and scheduling barriers, Furthermore, a growing scientific consensus linking oral health to systemic wellness specifically its impact on heart disease and diabetes has shifted the perception of orthodontics from a luxury cosmetic service to a proactive health necessity and Increased public awareness, often spurred by aggressive marketing campaigns from major players has reframed orthodontics as a vital component of long-term oral health rather than a purely cosmetic choice.

Restraining Factors

The North America Invisible Orthodontics Market Size is constrained by factors such as the high cost of treatment; the invisible orthodontics treatment options are primarily indicated for mild to moderate malocclusions. Complex cases such as severe overbites or significant tooth rotations necessitate traditional metal braces, and patient non-compliance remains a major clinical hurdle since aligners are removable; failure to wear them for the required 22 hours a day frequently leads to treatment lag, increasing costs and extending timelines.

Market Segmentation

The North America invisible orthodontics market share is classified into product type, age, end use, and dentist type.

• The clear aligners segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America Invisible Orthodontics Market Size is segmented by product type into clear aligners, ceramic braces, and lingual braces. Among these, the clear aligners segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to the superior comfort, removability, near-invisibility, and massive direct-to-consumer marketing.

• The adult segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. 

Based on age, the North America Invisible Orthodontics Market Size is segmented into teens and adults. Among these, the adult segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The invisible nature of modern treatments has led to widespread adoption of these treatments by working professionals. Adults (ages 25-55) prioritise discreet solutions that fit a corporate or social lifestyle, and their higher income allows them to opt for premium clear aligner treatments.

• The stand-alone practices segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

Based on end use, the North America invisible Orthodontics Market Size is segmented into group practices, hospitals, stand-alone practices, and others. Among these, the stand-alone practices segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This is because most orthodontic work in the North American region is still performed in specialised, independent clinics where orthodontists can provide personalised, high-precision care. 

• The orthodontists segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period.

The North America Invisible Orthodontics Market Size is segmented by dentist type into orthodontists and general dentists. Among these, the orthodontists segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Because orthodontists possess specialised skills in tooth movement and jaw alignment, they are the primary choice for comprehensive cases.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the North America invisible orthodontics market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Align Technology
• Envista
• Straumann
• 3M
• Henry Schein
• American Orthodontics
• TP Orthodontics
• G&H Orthodontics
• Candid Care
• Angel Aligner
• OrthoFX
• LuxCreo

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments:

• In April 2025, Align Technology announced a new Invisalign system featuring mandibular advancement (occlusal blocks) to correct overbites in growing children

• In March 2025, LuxCreo launched the 4D Bright Aligner with a novel dual-action system that straightens teeth while simultaneously whitens them, capitalising on the high consumer demand for comprehensive cosmetic dental solutions.

Market Segment

This study forecasts revenue at the North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America invisible orthodontics market based on the below-mentioned segments:

North America Invisible Orthodontics Market, By Product Type

• Clear Aligners
• Ceramic Braces
• Lingual Braces

North America Invisible Orthodontics Market, By Age

• Teens
• Adults

North America Invisible Orthodontics Market, By End Use

• Group Practices
• Hospitals
• Stand-Alone Practices
• Others

North America Invisible Orthodontics Market, By Dentist Type

• Orthodontists
• General Dentists