North America E-Commerce Market Size, Share, and COVID-19 Impact Analysis, By Business Model (B2C, B2B, C2C), By Device Type (Smartphone, Desktop and Laptop, and Other), By Payment Method (Credit / Debit Cards, Digital Wallets, BNPL, Other), By B2C Product Category (Beauty and Personal Care, Consumer Electronics, Fashion and Apparel, and Others), and North America E-Commerce Market Insights Forecasts to 2035

• The North America E-Commerce Market was estimated at USD 1.68 trillion in 2024.
• The market is expected to grow at a CAGR of approximately 10.06% from 2025 to 2035.
• The market size is projected to reach USD 4.82 trillion by 2035.

According to a research report published by Spherical Insights & Consulting, the North America E-Commerce Market size is anticipated to reach USD 4.82 Trillion by 2035, growing at a CAGR of 10.06% from 2025 to 2035. The market is driven by technologically advanced infrastructure, high disposable income, and strong consumer preferences toward online shopping.

Market Overview

E-commerce or electronic commerce is the process of selling tangible items through a digital channel to a private customer. This description includes buying through desktop computers and buying through mobile devices through a website or a mobile app. eCommerce includes a lot of different areas, such as retail and consumer goods, travel and hospitality, and it is one of the fastest-growing segments of the economy. The growth of e-commerce has empowered businesses to access customers across the globe, raise sales, and provide new and creative products and services.

New York, Los Angeles, Toronto, and Vancouver are examples of large cities that function as main places of e-commerce activities due to their population density and strong logistics networks. A Canadian software-as-a-service provider disclosed the acquisition of XPS Technologies, an e-commerce shipping solutions provider, for USD 65 million.

The online payment industry is anticipated to witness a significant rise in the near future, and digital wallets are predicted to be responsible for more than $1.5 trillion worth of processed transactions. One of the major advantages that businesses will realize by providing a variety of payment methods is the increase in both conversion rates and customer happiness.

The business models permit businesses to produce continuous income, and the subscription services include all kinds, from digital media to food delivery. More and more customers want personalized and easy buying, so companies are taking advantage of it by providing custom subscription boxes.

Report Coverage

This research report categorizes the market for the North America e-commerce market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America e-commerce market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America e-commerce market.

Driving Factors

The e-commerce market in North America is driven by around 95% of people living in North America can use the internet, which comes to a user base of more than 330 million people. The average consumer purchase through an e-commerce store has increased to about $1,300 a year as a result of this massive connectivity, which has really made online shopping a deal. E-commerce through mobile devices is such as to reach up to $600 billion in sales, which is a considerable rise compared to the past years. By the year 2023, the logistics industry in North America is likely to spend more than $120 billion on technological solutions and infrastructure upgrades.

Restraining Factors

The e-commerce market in North America is restrained by the rise in data breaches and hacking incidents has put consumer trust at risk. The presence of powerful retailers such as Amazon and Walmart monopolizing the market, where it very difficult for small businesses to get a share. This situation forces all the companies in this developing area to keep on innovating and giving new attractive offers, which can lead to a shortage of resources, a decrease in profits, especially for newcomers to the market.

Market Segmentation

The North America e-commerce market share is categorised into business model, device type, payment method, and B2C product category.

• The B2B segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America e-commerce market is segmented by business model into B2C, B2B, C2C. Among these, the B2B segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. In 2024, the revenue of this segment represents 88.09% of the total e-commerce market. Digitized procurement provides the same comfort as consumer-grade services, and it does so by replacing fax orders with AI-assisted catalogs that not only suggest replenishment but also include dynamic pricing. Enterprise purchasers appreciate instant access to the inventory and connection with the ERP systems, and these features create a larger separation between latecomers and the main players in the market.

• The smartphone segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on device type, the North America e-commerce market is segmented into smartphone, desktop and laptop, and other. Among these, the smartphone segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The revenue market share in the segment of smartphones accounted for 72.01% in the year 2024. As a result of the increased dependence of consumers on smartphones, companies have to change their strategies in favor of this trend and thus see their market share grow. The rapid increase in numbers shows that companies have to improve their mobile platforms.

• The digital wallets segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America e-commerce market is segmented by payment method into credit/debit cards, digital wallets, BNPL, other. Among these, the digital wallets segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Digital wallets emerged as the most popular way to pay for mobile transactions, above 52 % of purchases made via such platforms as Apple and Google. The electronic wallet's ability to store payment data facilitates rapid checkouts, thus reducing friction, which leads to the generation of more repeat sales. Accordingly, it is the leading trend of business for different sectors to rely more on mobile payment transactions.

• The consumer electronics segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on B2C product category, the North America e-commerce market is segmented into beauty and personal care, consumer electronics, fashion and apparel, and others. Among these, the consumer electronics segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. In 2024, consumer electronics' share of total revenue amounted to 34.06%.  The major factors for this phenomenon were the consumer demand for the latest technological devices including smartphones, wearables and smart home gadgets as well as the powerful digital presence of such brands as Apple and Samsung.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America e-commerce market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Shopify Inc.
• Costco Wholesale Corp
• eBay Inc.
• Wayfair Inc.
• Amazon.com Inc.
• Digital River
• CEBS
• EVO Payment Canada
• Ally Commerce
• EverCommerce
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

In October 2025, Instacart, the leading grocery technology company in North America, announced that a new, full suite of business features are now available across the company's white-label e-commerce solutions: Storefront and Storefront Pro retailers including Woodman's Markets are already leveraging these capabilities to better support business customers, such as restaurants, offices, healthcare facilities, and schools, directly through their e-commerce websites and apps.

In June 2025, BONN, DHL Group, the world's leading logistics company, announced a change in leadership for DHL Supply Chain North America. Mark Kunar, current Chief Financial Officer & Chief Strategy Officer, will assume the role of North America CEO with immediate effect.

Market Segment

This study forecasts revenue at the North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America E-Commerce Market based on the below-mentioned segments:

North America E-Commerce Market, By Business Model

• B2C
• B2B
• C2C

North America E-Commerce Market, By Device Type

• Smartphone
• Desktop and Laptop
• Other

North America E-Commerce Market, By Payment Method

• Credit / Debit Cards
• Digital Wallets
• BNPL
• Other

North America E-Commerce Market, By B2C Product Category

• Beauty and Personal Care
• Consumer Electronics
• Fashion and Apparel
• Others