North America CBD Pouches Market Size, Share, and COVID-19 Impact Analysis, By Content (Up to 10 mg, 10 mg-20 mg and Others), By Type (Flavored and Unflavored), By Distribution Channel (Offline and Online), and North America CBD Pouches Market Insights, Industry Trends, Forecast to 2035.

North America CBD Pouches Market Insights Forecasts to 2035

• The North America CBD Pouches Market Size Was Estimated at USD 50.67 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 19.9% from 2025 to 2035
• The North America CBD Pouches Market Size is Expected to Reach USD 372.9 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The North America CBD pouches Market Size is anticipated to reach USD 372.9 Billion by 2035, Growing at a CAGR of 19.9% from 2025 to 2035. The market is driven by an increasing number of consumers demanding CBD pouches due to their use as an alternative to smoking.

Market Overview

CBD pouches are considered a product that attracts more and more customers because of their smoke-free nature and, most importantly, the wellness product that is very easy to use. Cannabidiol or CBD is a non-psychoactive compound obtained from the cannabis plant. CBD's main applications are pain relief and inflammation reduction, along with the therapy of relaxation. Hemp has many properties, including the ability to relieve pain, so it is used in the pharmaceutical industry. CBD is now being marketed as a medical, cosmetic, beverage, and dietary supplement product.

Lexaria Bioscience Corp., which is innovating in drug delivery platforms, has announced its DehydraTECHTM technology this will be the technology that Cannadips, the California-based cannabis brand, will use for its entire product line in the California market and later in the rest of the U.S. market.

The FDA is in the process of starting a trial project in September 2025 that will make it easier to get an application for a nicotine pouch. The nicotine pouch was very popular and added more than $40 million to the brand Sesh's already substantial financing, which included a recently concluded investment round. Sesh's CEO and founder, Max Cunningham, has informed that the fund will enable the company to become a national brand. Today, many smokers and tobacco users are switching daily from traditional methods to smoke-free and tobacco-free consumption due to the health risks associated with smoking and tobacco.

Report Coverage

This research report categorizes the market for the North America CBD pouches market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America CBD pouches market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America CBD pouches market.

Driving Factors

The CBD pouches market in North America is driven by the public’s gradual acceptance, along with the increasing appreciation of CBD's potential medical benefits has brought about a significant interest in products like pouches filled with the cannabinoid. The collaboration with retail shops, pharmacies, and other distribution channels will make the circulation of CBD pouches easier. The collaboration with influencers or health professionals might be another means to increase the visibility of the brand. The required dosage is presented in single pouches that can be quickly and secretly used in the mouth which means easy intake during a trip.

Restraining Factors

The CBD pouches market in North America is restrained by the CBD products, especially pouches, can be a little expensive, they are still in comparison to other wellness or tobacco alternatives. The CBD industry becomes more and more competitive with each new company and product that enters the market. Manufacturers of CBD pouches might have a harder time effectively targeting their market if there are limitations on the marketing and advertising of CBD products on social media channels and through regular advertisements.

Market Segmentation

The North America CBD pouches market share is categorised into content, type, and distribution channel.

• The 10 mg segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America CBD pouches market is segmented by content into up to 10 mg, 10 mg-20 mg and others. Among these, the 10 mg segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the muscle disorder therapy, anxiety, epilepsy, and pain and inflammation relief, heart health enhancement, etc. These are the main medicinal applications for CBD pouches that contain up to 10mg of CBD. They are available in different flavors and, besides, they serve as a good introduction to CBD. Through the 10mg CBD pouches, consumers can get exact and regulated amounts of the substance.

• The unflavored segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on type, the North America CBD pouches market is segmented into flavored and unflavored. Among these, the unflavored segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by superb, unflavored CBD pouches that provide the user with a great release of cannabinoids and a prolonged effect. CBD products that are pure and natural without the addition of flavors or other substances are highly sought after by health-conscious people. The consumers of the unflavored choice can savor the genuine taste and benefits of CBD without any interfering flavors.

• The online segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The North America CBD pouches market is segmented by distribution channel into offline and online. Among these, the online segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the simplicity of shopping online, and the growing online presence is anticipated to fuel additional industry progress. It is anticipated that the development of online sales during the COVID-19 outbreak, together with the growing popularity of CBD among consumers aged 18 to 45 overall, will provide a positive market outlook for the online sector.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America CBD pouches market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                              

• Cannadips CBD
• Honest Paws
• Cannapresso CBD
• CBD Packaging Store
• Cannasupplies
• Papa and Barkley
• Cannaline Custom Cannabis Packaging
• Columbia Care
• Bio Hazard Inc.
• GVB Biopharma
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

In November 2024, Dark Horse Cannabis is pleased to announce a partnership with Cannadips to introduce their innovative smokeless cannabis pouches to the Arkansas market.

Market Segment

This study forecasts revenue at the North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America CBD pouches market based on the below-mentioned segments:

North America CBD Pouches Market, By Content

• Up to 10 mg
• 10 mg-20 mg
• Others

North America CBD Pouches Market, By Type

• Flavored
• Unflavored

North America CBD Pouches Market, By Distribution Channel

• Offline
• Online