North America Agave Spirits Market Size, Share, and COVID-19 Impact Analysis, By Product Type (Tequila, Mezcal, and Others), By Distribution Channel (On-Trade and Off-Trade), and North America Agave Spirits Market Insights, Industry Trend, Forecasts to 2035

North America Agave Spirits Market Insights Forecasts to 2035

• The North America Agave Spirits Market Size Was Estimated at USD 11.31 Billion in 2024.
• The Market Size is Growing at a CAGR of 8.52% between 2025 and 2035.
• The North America Agave Spirits market is Anticipated to Reach USD 27.81 Billion by 2035.

According to a research report published by Spherical Insights & Consulting, the North America agave spirits market is anticipated to Hold USD 27.81 Billion by 2035, growing at a CAGR of 8.52% from 2025 to 2035. The North America agave spirits market offers opportunities driven by rising premiumization, growing interest in craft and artisanal beverages, expanding tequila and mezcal consumption, innovation in flavors, and increasing popularity of cocktail culture and on-premise experiences.

Market Overview

The North America agave spirits market is experiencing robust growth, driven by rising consumer preference for premium, authentic, and craft alcoholic beverages. Tequila and mezcal continue to gain popularity among younger demographics seeking unique flavors, artisanal production methods, and heritage-driven brands. Increasing demand for high-end and ultra-premium agave spirits, supported by strong on-premise sales in bars and restaurants, is further accelerating market expansion. The surge in cocktail culture, growing influence of Mexican cuisine, and wider retail availability across supermarkets and online platforms are also boosting consumption. Additionally, innovative product launches, sustainable farming practices, and greater brand storytelling are helping differentiate offerings. As awareness of agave-based beverages spreads, the market is expected to maintain strong momentum across the region.

Report Coverage

This research report categorizes the market for the North America agave spirits market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the North America agave spirits market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the North America agave spirits market.

Driving Factors

The North America agave spirits market is driven by rising demand for premium and ultra-premium alcoholic beverages, growing interest in craft and artisanal spirits, and increasing consumer appreciation for authentic, heritage-rich products. The popularity of cocktail culture and the strong presence of tequila and mezcal in bars, restaurants, and social events further support market growth. Expanding retail distribution, innovative flavors, sustainable production practices, and rising influence of Mexican cuisine also contribute to higher adoption. Celebrity endorsements and strong marketing campaigns continue to boost brand visibility and consumer engagement.

Restraining Factors

The North America agave spirits market faces restraints such as fluctuating agave prices, supply shortages due to long cultivation cycles, and rising production costs. Additionally, strict alcohol regulations and competition from other premium spirits can limit market expansion across certain consumer segments.

Market Segmentation

The North America agave spirits market share is classified into product type and distribution channel.

• The tequila segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America agave spirits market is segmented by product type into tequila, mezcal, and others. Among these, the tequila segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. Its dominance is supported by high consumer demand for premium and ultra-premium tequila, expanding cocktail culture, strong presence in bars and restaurants, and widespread brand recognition. Rising interest in craft and aged variants, along with increased marketing and distribution efforts, continues to boost the growth trajectory of the tequila segment across the region.

• The off-trade segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The North America agave spirits market is segmented by distribution channel into on-trade and off-trade. Among these, the off-trade segment held a significant share in 2024 and is expected to grow at a significant CAGR during the forecast period. This dominance is driven by expanding retail distribution through supermarkets, liquor stores, and online platforms, making premium tequila and mezcal more accessible to consumers. Rising at-home consumption, growth of e-commerce alcohol delivery services, and attractive retail promotions further support the strong performance of the off-trade segment across the region.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the North America agave spirits market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Ilegal Mezcal
• El Silencio Holdings, INC.
• William Grant & Sons
• Mezcal Vago
• Rey Campero
• Wahaka Mezcal
• Diageo Plc.
• Revel Spirits
• Casa Cortes
• Campari Group
• Others

Key Target Audience

• Market Players
• Investors
• Distribution Channels
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at North America, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the North America agave spirits market based on the following segments:

North America Agave Spirits Market, By Product Type

• Tequila
• Mezcal
• Others

North America Agave Spirits Market, By Distribution Channel

• On-Trade
• Off-Trade