Middle East & Africa Plasticizers Market Size, Share, and COVID-19 Impact Analysis, By Type (Phthalate Plasticizer and Non-Phthalate Plasticizer), By Application (Flooring & Wall Covering, Wire & Cable, Packaging, Consumer Goods, Medical & Healthcare, Toys and Others), and Middle East & Africa Plasticizers Market Insights, Industry Trends, Forecast to 2035.

Middle East & Africa Plasticizers Market Insights Forecasts to 2035

• The Middle East and Africa Plasticizers Market Size Expected to Grow at a CAGR of Around 3.4% from 2025 to 2035
• The Middle East and Africa Plasticizers Market Size is Expected to Reach a Significant Share by 2035

According to a research report published by Spherical Insights & Consulting, the Middle East and Africa Plasticizers Market size is growing at a CAGR of 3.4% from 2025 to 2035. The market is driven by the increasing need for flexible and durable materials across multiple industries, such as construction, automotive, and consumer goods, which appears to be a primary catalyst for growth.

Market Overview

The plasticizers market comprises all activities related to the trade, production and consumption of plasticizer chemicals which different industries use. The construction, automotive, healthcare and consumer goods sectors create the demand for the product. Plasticizers serve as vital plastic additives that enable materials to withstand extreme temperatures, ultraviolet radiation and mechanical testing conditions that exist in most infrastructure and industrial environments of the Middle East and Africa region.

In January 2024, Perstorp launched Pevalen Pro 100 onto the market, marking a new era for PVC plasticizing technology. Based on the equilibrium of mass and using chemical and physical traceability, the new Pevalen grade has a 100% renewable carbon content.

The Plastics Recycling Show Middle East & Africa (PRS ME&A) returns to the Dubai World Trade Centre from Sept. 2025, bringing together the region’s plastics recycling and circular economy community. The five countries of Kenya, Nigeria, South Africa, Uganda, and Zimbabwe have initiated a US 90 million project which targets hazardous chemical emissions that result from plastic waste across multiple industries, including automotive, electronics and construction. The project aims to control harmful chemical substances that plastic materials contain during all stages of their existence.

Report Coverage

This research report categorises the Middle East & Africa plasticizers market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Middle East & Africa plasticizers market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Middle East & Africa plasticizers market.

Driving Factors

The plasticizers market in Middle East & Africa is driven by the extensive NEOM project of Saudi Arabia, and the smart cities of the United Arab Emirates act as primary drivers for development in the region. The MEA countries use their abundant crude oil resources to develop integrated refining and polymer production systems. The increasing need for medical-grade products and flexible food packaging solutions creates new market possibilities for non-toxic bio-based plasticizers. The Electric Vehicle (EV) ecosystem drives increased demand for advanced plasticizers which manufacturers use in battery enclosure components, wire harness systems, and interior trim products.

Restraining Factors

The plasticizers market in Middle East & Africa is restrained by the fast urban growth and major construction projects, which include Saudi Arabia's NEOM and the UAE's Smart Cities development, creating urgent infrastructure needs. The United Arab Emirates and Saudi Arabia use their extensive crude oil reserves to establish complete refining operations that enable domestic manufacturers to access valuable raw materials.

Market Segmentation

The Middle East & Africa plasticizers market share is categorised into type and application.

• The phthalate plasticizer segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Middle East & Africa plasticizers market is segmented by type into phthalate plasticizer and non-phthalate plasticizer. Among these, the phthalate plasticizer segment accounted for the largest share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segmental growth is driven by the usage of flexible PVC across multiple industries has expanded to include cable production, flooring materials, and synthetic leather manufacturing. Phthalate plasticizers are the preferred choice because they provide excellent polymer compatibility and cost-effective solutions, which enable people to achieve superior performance results that include flexible materials, durable products and low volatile substances.

• The flooring & wall covering segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period.  

Based on application, the Middle East & Africa plasticizers market is segmented into flooring & wall covering, wire & cable, packaging, consumer goods, medical & healthcare, toys and others. Among these, the flooring & wall covering segment dominated the market in 2024 and is projected to grow at a substantial CAGR during the forecast period. The growth of the segment is driven by the flooring and wall covering products achieving better performance through the essential functions of plasticizers which improve product flexibility, product durability and product lifespan. Decorative walls and ceilings require flexible materials to withstand the weight of people walking through high-traffic areas and various weather conditions.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Middle East & Africa plasticizers market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies                                                                                                                      

• Oxea GmbH
• UPC Group
• Kao Corporation
• Teknor Apex Company
• DIC Corporation
• Nan Ya Plastics Corporation
• LANXESS AG
• Avient Corporation
• Evonik Industries AG
• Eastman Chemical Company
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Middle East & Africa, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Middle East & Africa plasticizers market based on the below-mentioned segments:

Middle East & Africa Plasticizers Market, By Type

• Phthalate Plasticizer
• Non-Phthalate Plasticizer

Middle East & Africa Plasticizers Market, By Application

• Flooring & Wall Covering
• Wire & Cable
• Packaging
• Consumer Goods
• Medical & Healthcare
• Toys and Others