Japan Veterinary Ultrasound Market Size, Share, By Animal Type (Small Animals And Large Animals), By Solution (Equipment, Accessories, And PACs), By End Use (Veterinary Clinics & Hospitals And Other End Use), And Japan Veterinary Ultrasound Market Insights, Industry Trend, Forecasts to 2035

Japan Veterinary Ultrasound Market Insights Forecasts to 2035

• Japan Veterinary Ultrasound Market Size 2024: USD 20.97 Mn
• Japan Veterinary Ultrasound Market Size 2035:  USD 46.05 Mn
• Japan Veterinary Ultrasound Market CAGR 2024: 7.41%
• Japan Veterinary Ultrasound Market Segments: Animal Type, Solution, and End Use

Japan veterinary ultrasound market is a part of the animal health sector, which is concerned with the selling and use of ultrasound systems that were specifically created for use in veterinary medicine. The ultrasound systems found in the veterinary ultrasound market include the portable and handheld ultrasound systems, as well as advanced diagnostic ultrasound scanners, which also can be used in veterinary hospitals and clinics all over Japan for assessing both companion and production animals. It also includes ultrasound equipment, ultrasound accessories, and ultrasound software systems that allow veterinarians to visualize the internal anatomy of animals using non-invasive and real time images of an animal for the diagnosis of disease, monitoring reproductive cycles, and performing a variety of clinical procedures. Due to the fact that ultrasound is non-invasive and does not utilize ionizing radiation, there is a growing preference for using these devices by veterinarians to perform routine examinations of both companion and production animals, monitor animal pregnancies, and perform soft tissue imaging on animals.

The veterinary ultrasound in Japan are backed by government support, including Japan's animal health and animal disease control systems through the Ministry of Agriculture, Forestry and Fisheries, along with their respective systems enforcing the Domestic Animal Infectious Disease Control Act, as well as related biosecurity practices for farm animals and companion animals, enhance capacity to monitor animal diseases. Moreover, Japan's MAFF has collected, and retains, a stockpile of approximately 6.2 million doses of avian flu vaccine, and Japan mandates that veterinarians report any suspected cases of bird flu within a 24-hour period, both of which highlight Japan's substantial veterinary disease surveillance programs that stimulate need for the use of veterinary diagnostic devices such as ultrasound technologies to facilitate health management.

As technology advances, Japanese veterinary ultrasound providers are now using ultrasound technology through the rapid evolution, new developments in portable and handheld devices, wireless data transfer options, cloud integration capabilities and the use of artificial intelligence to assist with image interpretation have resulted in improved diagnostic accuracy and efficiency of clinical workflows. In response to the ever-changing needs of the veterinary community, ultrasound manufacturers now offer high resolution images, multiple Doppler modes and PACS integration to provide the capabilities necessary to ensure that clinicians are able to practice telemedicine and connect data from various locations.

Market Dynamics of the Japan Veterinary Ultrasound Market:

The Japan Veterinary Ultrasound market is driven by the increased incidence of pet ownership, an increased understanding of animal health and in veterinary care expenditure, use of advanced diagnostic technology in pet clinics, increased use of livestock health management and disease prevention programs as part of Livestock Produce Health Management Initiative, Non-invasive and technological advances improved accessibility and efficiency for veterinarians.

The Japan veterinary ultrasound market is restrained by the high cost of advanced ultrasound equipment, prohibitive for smaller veterinary clinics or rural providers, limiting broader adoption, high upfront investment and maintenance costs, and lack of skilled trainers.

The future of Japan's veterinary ultrasound market is bright and promising, with versatile opportunities emerging from the growing availability of mobile, inexpensive equipment will make ultrasonography more readily accessible to the urban medical community, and the increased number of pet insurance providers likely to increase pet owners' willingness to pay for thorough diagnostic studies. Therefore, the expanding pet insurance industry is a significant driver of growth. Additionally, the increasing emphasis on preventive care and the expanding livestock health management systems, combined with the lack of competition and untapped opportunities in the newly emerging regional sections of Japan's veterinary ultrasound will provide significant opportunities for market expansion.

Market Segmentation

The Japan Veterinary Ultrasound Market share is classified into animal type, solution, and end use.

By Animal Type:

The Japan veterinary ultrasound market is divided by animals into small animals and large animals. Among these, the small animals segment holds the largest revenue market share in 2024 and is anticipated to grow at a significant CAGR during the forecast period. High pet ownership with large customer base, increased spending on pet care including ultrasound examination, technological suitability, and high incidence of condition in pets for effective diagnosis and monitoring all contribute to the small animals segment's dominance and higher spending on veterinary ultrasound when compared to other animal type.

By Solution:

The Japan veterinary ultrasound market is divided by solution into equipment, accessories, and PACs. Among these, the equipment segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The equipment segment dominates because of rising adoption of user-friendly, portable, and advanced imaging devices in expanding clinics, high pet ownership, growing demand for precise diagnostics, and technological innovation from local players.

By End Use:

The Japan veterinary ultrasound market is divided by end use into veterinary clinics & hospitals and other end use. Among these, the veterinary hospitals & clinics segment holds the largest market share in 2024 and is predicted to grow at a significant CAGR during the forecast period. Increased patient visits, advanced technological adoption, better infrastructure for diagnostics, growth in pet humanization, and specialized care demands focusing on abdominal issues, gynaecology, and cardiology all contribute to the veterinary clinics & hospitals segment's dominance and higher spending on veterinary ultrasound when compared to other end use.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Japan veterinary ultrasound market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in Japan Veterinary Ultrasound Market:

• FUJIFILM Holdings Corporation
• Canon Medical Systems
• Konica Minolta, Inc.
• Shimadzu Corporation
• HONDA ELECTRONICS Co., LTD.
• Fukuda Denshi Co., Ltd.
• Esaote SpA
• GE HealthCare
• Koninklijke Philips N.V.
• Shenzhen Mindray Bio-Medical Electronics Co., Ltd.
• IMV Imaging
• Samsung Medison Co., Ltd.
• Butterfly Network, Inc.
• NIPPON ZENYAKU KOGYO CO., LTD.
• Others

Recent Developments in Japan Veterinary Ultrasound Market:

In November 2025, Canon received FDA clearance for Software Version 9.0 on its Aplio i-Series diagnostic ultrasound platforms. This update includes new AI-enabled 3^rd Harmonic Imaging and an enhanced SMI Angio mode for better microvascular flow visualization, which improves overall image clarity and diagnostic confidence.

In July 2025, FUJIFILM Sonosite launched the new UHF46-20 transducer, the world’s first 46MHz ultra high frequency transducer for point of care ultrasound. This transducer offers extremely high resolution for superficial imaging, allowing visualization of structures smaller than 1mm, which is applicable for small animal veterinary use.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Decisions Advisors has segmented the Japan veterinary ultrasound market based on the below-mentioned segments:

Japan Veterinary Ultrasound Market, By Animal Type

• Small Animals
• Large Animals

Japan Veterinary Ultrasound Market, By Solution

• Equipment
• Accessories
• PACs

Japan Veterinary Ultrasound Market, By End Use

• Veterinary Hospitals & Clinics
• Other End Use