Japan Social Commerce Market Size, Share, and COVID-19 Impact Analysis, By Business Model (Business-To-Consumer (B2C), Business-To-Business (B2B), Consumer-To-Consumer (C2C)), By Product Type (Apparel, Personal and Beauty Care, and Others), By Device (Laptops and Desktops, Smartphones), By Sales Channel (Video Commerce, Social Network-Led Commerce, and Others), and Japan Social Commerce Market Insights, Industry Trend, Forecasts to 2035

Japan Social Commerce Market Insights Forecasts to 2035

• The Japan Social Commerce Market Size Was Estimated at USD 33621.3 Million in 2024
• The Market Size is Expected to Grow at a CAGR of Around 35.61% from 2025 to 2035
• The Japan Social Commerce Market Size is Expected to Reach USD 958764.4 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Social Commerce Market size is anticipated to reach USD 958764.4 Million by 2035, growing at a CAGR of 35.61% from 2025 to 2035. The Japan social commerce market is driven by rising smartphone penetration, increasing social media usage, and the growing integration of shopping features within social networking platforms. Influencer marketing, video-based selling, and seamless digital payment adoption are further accelerating market growth.

Market Overview

 The Japan social commerce refers to the transactions of consumers on social media with products and services directly through social media platforms. It allows users to find, assess, and buy products within the social network. Social commerce mixes the e-commerce capability with the fun of social interaction, sharing content, and participating in a community in order to improve the shopping experience. The social commerce in Japan is growing very fast because of the increasing use of video to sell things, influencer-led marketing, and payment systems that are integrated with social networks. There is a tendency to purchase through mobile devices, trust in influencers to a great extent, real-time interactions, and personalized offers based on customer data among the market trends. The major factors are increasing digital literacy, growing acceptance of live-stream shopping, and a strong appetite for online shopping that is fast and convenient.

The Japanese government is actively involved in the development of e-commerce, promoting cashless transactions, digital transformation, and small and medium-sized enterprises. Society 5.0 programs and policies that support e-commerce and fintech innovations are fortifying the digital retail ecosystem in the country.

Report Coverage

This research report categorizes the market for the Japan social commerce market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan social commerce market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan social commerce market.

Driving Factors

The Japanese social commerce market is driven by the increased usage of smartphones, the high engagement on social media, and the growing consumer preference for shopping experiences that are interactive and personalized. The increased volumes of transactions are due to the expansion of influencer marketing, live-stream shopping, and integrated digital payment solutions. Moreover, the growing trust in peer recommendations and the ease of in app purchasing are speeding up the adoption of social commerce in various product categories.

Restraining Factors

The Japanese social commerce market is restrained by concerns surrounding data privacy, the growing threats in cybersecurity, and the difficulties in maintaining trust between consumers and counterfeit products are some of the major issues faced by the market. Additionally, the requirements for regulatory compliance and the dependence on platforms also hinder the expansion of smaller sellers' markets.

Market Segmentation

The Japan social commerce market share is categorized by business model, product type, device, and sales channel.

• The B2B segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan ERP software market is segmented by business model into B2B, B2C, and C2C. Among these, the B2B segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment is driven by the very widespread usage of ERP systems in big companies and, to some extent, medium sized enterprises. These systems act as a bridge that connects and streamlines the communication of finance, human resources, procurement, supply chain, and manufacturing departments. Another benefit of B2B ERP is that it provides real-time analytics, automates workflows, and promotes better interaction among departments, which in turn leads to increased productivity, fewer mistakes, and adherence to industry regulations.

• The beauty care segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan ERP software market is segmented by product type into apparel, personal and beauty care, and others. Among these, the beauty care segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment is driven by increasing demand for ERP solutions that are tailored to specific industries. The integration of these systems allows firms to handle production scheduling, stock management, buying, supply chain improvement, and sales prediction in an effective manner. ERP systems not only streamline routine tasks but also grant timely access to managers, which in turn leads to higher productivity, less waste, and better customer service, having been the three main benefits of an ERP solution.

• The laptops & desktops segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan ERP software market is segmented by device into laptops & desktops and smartphones. Among these, the laptops & desktops segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. This segment is driven by comprehensive access to modules, intricate analytics, and data management tools, which are among the advantages of an ERP system, smartphones and mobile ERP applications are getting wide acceptance, including those industries that require remote operations, fieldwork, and real-time decision making because of the hard to resist growing need. Mobile ERP gives managers and workers the chance to access business data whenever they want, monitor performance indicators, and even approve workflows while on the move, which in turn results in a great rise in flexibility and operational efficiency.

• The video commerce segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan ERP software market is segmented by sales channel into video commerce, social network-led commerce, and others. Among these, the video commerce segment accounted for the largest revenue market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The segment is driven by gradually making use of internet product demos, webinars, tutorial videos, and social media campaigns to teach prospective customers and promote software adoption. Vendors can use these channels to get in touch with SMEs and large businesses quickly, provide tailored solutions, and give live support and training.

Competitive Analysis

The report offers the appropriate analysis of the key organizations/companies involved within the Japan social commerce market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Rakuten Group, Inc.
• LINE Yahoo Corporation
• Mercari, Inc.
• Instagram (Meta Platforms Japan)
• TikTok Japan
• Amazon Japan
• ZOZO, Inc.
• Shopify Japan
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture Capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In October 2023, Rakuten Group expanded its live commerce features by integrating influencer-led video shopping to enhance customer engagement and conversion rates.

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan Social Commerce Market based on the below-mentioned segments:

Japan Social Commerce Market, By Business Model

• Business-To-Consumer (B2C)
• Business-To-Business (B2B)
• Consumer-To-Consumer (C2C)

Japan Social Commerce Market, By Product Type

• Apparel
• Personal and Beauty Care
• Others

Japan Social Commerce Market, By Device

• Laptops and Desktops
• Smartphones

Japan Social Commerce Market, By Sales Channel

• Video Commerce
• Social Network-Led Commerce
• Others