Japan Shapewear Market Size, Share, By Product Type (Body Shaping Pants, Bodysuits, Camisoles, Waist Cinchers, Shapewear Stockings), By End User (Women, Men), By Distribution Channel (Online, Offline), By Material (Cotton, Synthetic Fabrics, Polyester, Others), By Technology (Functional Fabrics, Seamless Design, Technical Fabrics), Japan Shapewear Market Insights, Industry Trend, Forecasts to 2035

Japan Shapewear Market Insights Forecasts to 2035

• Japan Shapewear Market CAGR 2024: 6.5%
• Japan Shapewear Market Segments: Product Type, End User, Distribution Channel, Material, and Technology

The Japan Shapewear Market Size mainly includes various garments that are used to shape and contour the human body. Some of the main types of clothing in the Japan Shapewear Market are body shaping pants, bodysuits, camisoles, waist cincher, and shapewear stockings. All these are intended to be used by both men and women. The use of shapewear includes domestic use, fitness centers, wellness centers, postpartum use, and rehabilitation centers. With the rising health and fitness awareness among the population in Japan, the Japan Shapewear Market has observed a steady rise. Therefore, the Japan Shapewear Market has the scope to grow significantly.

Technological advances such as the development of moisture-wicking fabrics, breathable mesh fabrics, antimicrobial technologies, seamless garments, smart fabrics for posture support, and numerous other technologies are enhancing the functionality, comfort, and popularity of shapewear. Potential opportunities for development lie in high-end, customized, and technologically embedded shapewear designed for consumers such as fitness enthusiasts, medical professionals, and fashion icons, thereby fueling further market development in Japan. An increased awareness about body wellness combined with the popularity of functional and fashionable wear can be expected to greatly boost market development.

Market Dynamics of the Japan Shapewear Market:

The Japan Sapewear Market Size has been fueled by the improvement in health and fitness trends and body image trends. There is a need for wearers to want shapewear as part of their daily wear, fitness, postpartum, and medical rehabilitation. With the inclusion of smart textures, seamless textures, and moisture-processing materials, the shapewear market in Japan has seen an uptake due to the comfort and hygiene it provides to wearers.

The market is also hindered by factors like the cost of premium shapewears, which is on the higher side, as well as consumers being less aware about it. People may even resist using shapewares because they are used to wearing traditional undergarments. Creating shapewares that offer comfort, functionality, and beauty is also a bit challenging.

Future areas of opportunity may arise in the field of technology integration and customization for fitness enthusiasts, medical users, and other users who are fashion-conscious about shapewear as a lifestyle product. Future areas for growth may also arise in terms of the retail space via internet promotions and subscription services for greater convenience and accessibility. These companies may be able to acquire a competitive advantage in the future.

The Japan shapewear market share is classified into product type, end user, distribution channel, material, and technology.

By Product Type:

The Japan Shapewear Market Size is divided by product type into body shaping pants, bodysuits, camisoles, waist cinchers, and shapewear stockings. Among these, the bodysuits segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The prevalence of bodysuits can be attributed to their ability to shape the entire figure at once, their comfort factor, their use in daily wear scenarios, and women's increasing interest in undergarments that not only improve their posture but also their figure.

By End User:

The Japan Shapewear Market size is divided by end user into women and men. Among these, the women segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. The domination of women can be attributed to their increased awareness of aesthetics and body looks, as well as improved financial capabilities to buy shapewear for various situations.

By Distribution Channel:

The Japan shapewear market is divided by distribution channel into online and offline. Among these, the online segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Online dominance can be attributed to convenience, variety of products, the ease of returns, coupled with the rising volume of e-commerce penetration. Therefore, online shopping is the preferred mode for the consumption of shapewear by customers.

By Material:

The Japan Shapewear Market is divided by material into cotton, synthetic fabrics, polyester, and others. Among these, the synthetic fabrics segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Synthetic fabrics dominated due to their exceptional elasticity, durability, and moisture-wicking properties for extended periods of comfort, enhancement of body shaping, support of casual wear to athletic wear, and meeting the growing demand of consumers for versatile and functional high-performance shapewear products.

By Technology:

The Japan Shapewear Market is divided by technology into functional fabrics, seamless design, and technical fabrics. Among these, the seamless design segment dominated the share in 2024 and is anticipated to grow at a remarkable CAGR during the forecast period. Seamless design is leading due to factors such as its invisibility under clothing, lack of skin irritation, comfort, and its integration with the increasing trend demanding seamless shapewear.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Japan shapewear market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

Top Key Companies in Japan Shapewear Market:

• Wacoal Holdings Corp.
• CW-X
• Triumph International
• Spanx, Inc.
• Hanesbrands Inc.
• Jockey International, Inc.
• Others

Recent Developments in Japan Shapewear Market:

In April 2024, Shapellx launched its "INNER ARMOR" shapewear collection in Japan, focusing on tummy control and smoothing features to enhance body contouring, comfort, and everyday wear, catering to fitness, postpartum, and fashion-conscious consumers.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan shapewear market based on the below-mentioned segments:

Japan Shapewear Market, By Product Type

• Body Shaping Pants
• Bodysuits
• Camisoles
• Waist Cinchers
• Shapewear Stockings

Japan Shapewear Market, By End User

• Women
• Men

Japan Shapewear Market, By Distribution Channel

• Online
• Offline

Japan Shapewear Market, By Material

• Cotton
• Synthetic Fabrics
• Polyester
• Others

Japan Shapewear Market, By Technology

• Functional Fabrics
• Seamless Design
• Technical Fabrics