Japan Shampoo Market Size, Share, and COVID-19 Impact Analysis, By Form (Liquid, Solid, and Others), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Online Stores, and Others), and Japan Shampoo Market Insights, Industry Trend, Forecasts to 2035.

Japan Shampoo Market Insights Forecasts To 2035

• The Japan Shampoo Market Size Was Estimated at USD 3.84 Billion in 2024
• The Market Size is Expected to Grow at a CAGR of Around 6.77% from 2025 to 2035
• The Japan Shampoo Market Size is Expected to Reach USD 7.89 Billion by 2035

According to a research report published by Spherical Insights & Consulting, The Japan Shampoo Market Size is Anticipated To Reach USD 7.89 Billion by 2035, Growing at a CAGR of 6.77% from 2025 to 2035. The shampoo market in Japan is driven by consumers who are seeking shampoos tailored to their specific hair types and concerns, such as dryness, dandruff, or color-treated hair. The strong preference for premium, functional, and aesthetically appealing products has bolstered the need for advanced research and development.

Market Overview

Shampoo is a liquid or solid hair care product designed to clean the scalp and hair by removing dirt, oil, sweat, dead skin cells, and environmental impurities. It usually contains perfumes, conditioning agents, surfactants, and functional additives that improve hair feel and maintain the health of the skull. As consumer knowledge of stability, beauty, and health has increased, the market has changed dramatically. The clean beauty movement is reflected in the increasing demand for shampoos made with natural, organic, sulfate-free, and paraben-free materials. In a comparable way, products designed to address some issues like hair loss, dandruff, sensitive scalp, and hair types may generally include dry, curly, oily, and chemically treated hair, which generally increases product diversity. Customers are ready to pay more for the market premiums, salon-quality, and dermatologist-tested formulas. Eco-friendly packaging that reduces plastic waste, including innovations such as solid shampoo bars, refill packs, and biodegradable bottles. Additionally, E-commerce and direct-to-consumer (D2C) have increased access to businesses, which enables both global and local firms to reach a variety of demographics. Additionally, shampoos containing herbal extracts and aromatherapy for overall treatment are associated with a greater welfare trend.

Report Coverage

This research report categorizes the market for the Japan shampoo market based on various segments and regions, and forecasts revenue growth and analyses trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Japan shampoo market. Recent market developments and competitive strategies, such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan shampoo market.

Driving Factors

The shampoo market is driven by interest in growing demand for natural, organic, and chemical-free formulations as well as growing consumer attention to hair health, grooming, and personal cleanliness.  Product innovation is driven by urbanization, rising disposable incomes, and the impact of fashion and beauty trends.  Additionally, growth in the market is further accelerated by e-commerce expansion, environmentally friendly packaging, and customized solutions for a range of hair types.

Restraining Factors

The shampoo market is mostly constrained by price sensitivity, product saturation, and adverse effects associated with harsh chemical components. Mainstream products are also facing increasing competition from do-it-yourself and herbal alternatives.  Furthermore, widespread adoption and growth are constrained by sustainability issues and legal limitations on particular formulations.

Market Segmentation

The Japan shampoo market share is classified into form and distribution channel.

• The liquid segment dominated the market in 2024 and is expected to grow at a remarkable CAGR during the forecast period.

The Japan shampoo market is segmented by form into liquid, solid, and others. Among these, the liquid segment dominated the market in 2024 and is expected to grow at a remarkable CAGR during the forecast period. This is due to extensive availability worldwide through a variety of distributors and retailers. Product sales in the liquid category increased as a result of the liquid product forms' ease of use compared to other variations.

• The supermarket & hypermarket segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. 

The Japan shampoo market is segmented by distribution channel into hypermarkets/supermarkets, convenience stores, online stores, and others. Among these, the supermarket & hypermarket segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. This dominance is due to the availability of diverse varieties of products on supermarket shelves. This allows consumers to compare options and buy a particular product or set of products as per their hair care needs. The emerging trend of bulk purchasing of personal care products at supermarkets and department stores contributed to the growth of the segment.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan shampoo market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborate analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Kao Corporation
• Shiseido Company, Limited
• Lion Corporation
• Mandom Corporation
• Milbon Co., Ltd.
• Others

 Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan shampoo market based on the below-mentioned segments:

Japan Shampoo Market, By Form, By

• Liquid

• Solid
• Others

Japan Shampoo Market, By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online
• Others