Japan Premium Hair Care Market Size, Share, By Product (Shampoos, Conditioners, Hair Serums, Hair Colouring Products, Hair Styling Products, and Others), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacy & Drugstores, Speciality Stores, Department Stores, Online/E-commerce, and Others), Japan Premium Hair Care Market Insights, Industry Trend, Forecasts to 2035

Japan Premium Hair Care Market Insights Forecasts to 2035

• Japan Premium Hair Care Market Size 2024: USD 2944.8 Million
• Japan Premium Hair Care Market Size 2035:  USD 7252.7 Million
• Japan Premium Hair Care Market Size CAGR 2024: 8.54%
• Japan Premium Hair Care Market Size Segments: Product and Distribution Channel 

The Japan Premium Haircare Market Size is defined as the segment of the market that offers expensive and high-quality products created with high-end ingredients, and superior product performance claims, and positioned within the marketplace at the highest level of price and brand recognition for premium haircare thus far. Premium haircare products include shampoos, conditioners, hair serums, oils, masks, scalp treatments and stylers, targeted on specific issues related to hair fall, damage repairs, scalp health, anti-ageing, and colour protection. The emphasis for premium haircare in Japan is based upon promoting long-term overall scalp and hair health, promoting natural beauty, and ensuring scientifically proven product performance.

The Ministry of Health, Labour, and Welfare, through the Pharmaceutical and Medical Devices Act, ensures the product safety, transparency of ingredients and quality standards for products sold within Japan. The Ministry of Economy, Trade and Industry facilitates the worldwide proliferation of Japanese beauty brands via its “J-Beauty” initiative, by supporting the innovation and branding as well as the exportation of premium haircare products. Trade Associations such as JCIA (Japan Cosmetic Industry Association), work collaboratively with the Japanese government to advance the principles of sustainability, research and development, and to promote competitiveness for the Japanese cosmetic industry, including premium haircare.

As technology advances, it significantly affects the evolution of the premium haircare market. There are an increasing number of eye-catching biotech-derived ingredients, such as a peptide complex, fermented actives, and plant-derived formulas that are now frequently used to improve the strength of the hair as well as the health of the scalp. Additionally, some technological changes have resulted in an increase in the use of artificial intelligence (AI), in addition to various other technological advancements.

Market Dynamics of the Japan Premium Hair Care Market:

The Japanese premium hair care market is driven by the strong cultural emphasis on grooming and hair care, the rise in people being aware of the health of their scalps, and the increasing demand for highly effective products. Along with an ageing population, the rising levels of damage due to pollution and heat styling and the increasing number of premium J-Beauty Brands that are entering the market, the growth of e-commerce and salons provides additional opportunities for market growth.

The Japan premium hair care market is restrained by the high product prices and stiff competition from established domestic and international brands, combined with stringent regulatory compliance requirements, which can be a hindrance to market penetration. In addition, consumers are increasingly responsive to performance claims and brand loyalty, presenting challenges for new competitors.

The future of Japan's Premium Hair Care market offers great growth opportunities in this market through personalised hair care solutions supported by AI-based scalp diagnostic tools with data-driven recommendations. Increased interest in clean, sustainable, and natural formulas is increasing demand and creating an opportunity for differentiation with products that are sulfate-free, silicone-free, and eco-friendly. Furthermore, the potential for export under the J-beauty initiative creates additional opportunities for premium Japanese hair care brands.

Market Segmentation

The Japan premium hair care market share is classified into product and distribution channel.

By Product:

The Japan premium hair care market is divided by product into shampoos, conditioners, hair serums, hair colouring products, hair styling products, and others. Among these, the shampoos segment held the largest market revenue share in 2024 and is expected to grow at a significant CAGR during the forecast period. Consumers are more focused on scalp health, ingredient transparency, and individualised care. Customers are looking for shampoos made with natural, sulfate-free, and clinically proven ingredients that address specific issues such as hair loss, damage repair, and colour protection.

By Distribution Channel:

The Japan premium hair care market is divided by distribution channel into supermarkets & hypermarkets, pharmacy & drugstores, speciality stores, department stores, online/e-commerce, and others. Among these, the speciality stores segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. The speciality stores provide a carefully curated selection of high-performance items, resulting in an immersive shopping experience that builds trust and brand reputation.

Competitive Analysis:

The report offers the appropriate analysis of the key organisations/companies involved within the Japan Premium Hair Care market, along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

Top Key Companies in Japan Premium Hair Care Market:

• Shiseido Co., Ltd.
• Kao Corporation
• Lion Corporation
• Mandom Corporation
• Milbon Co., Ltd.
• Others

Recent Developments in Japan Premium Hair Care Market:

April 2024: Kao launched a new premium hair care brand, “melt,” focused on high-premium self-care hair products with sensory design and hybrid repair formulations, signalling a brand transformation strategy aimed at the growing high-end segment.

January 2025: Lion Corporation expanded its online platform to offer subscription-based premium hair treatment kits, enhancing customer engagement and recurring revenue in premium segments.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at the Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan Premium Hair Care market based on the below-mentioned segments:

Japan Premium Hair Care Market, By Product

• Shampoos
• Conditioners
• Hair Serums
• Hair Colouring Products
• Hair Styling Products
• Others

Japan Premium Hair Care Market, By Distribution Channel

• Supermarkets & Hypermarkets
• Pharmacy & Drugstores
• Speciality Stores
• Department Stores
• Online/E-commerce
• Others