Japan Pet Food E-commerce Market Size, Share, and COVID-19 Impact Analysis, By Pet Type (Dogs, Cats, and Others), By Price Range (Economy, Mid-range, and Premium), and Japan Pet Food E-commerce Market Insights, Industry Trend, Forecasts to 2035

Japan Pet Food E-commerce Market Insights Forecasts to 2035 

• The Japan Pet Food E-commerce Market Size was estimated at USD 473.5 Million in 2024
• The Market Size is expected to grow at a CAGR of around 8.56% from 2025 to 2035
• The Japan Pet Food E-commerce Market Size is expected to Reach USD 1168.7 Million by 2035

According to a research report published by Spherical Insights & Consulting, the Japan Pet Food E-commerce Market is expected to grow from USD 473.5 million in 2024 to USD 1168.7 million by 2035, growing at a CAGR of 8.56% during the forecast period 2025-2035. The Pet Food E-commerce market in Japan is driven by Rising pet humanization and demand for premium, health-focused meals, combined with the convenience of fast delivery, subscriptions, and seamless digital shopping, are among the drivers driving the industry's rise.

Market Overview

Japanese pet food E-commerce refers to businesses that sell pet food products for dogs and cats to provide high-quality nutrition for pets. Many factors are contributing to the very strong potential growth of e-commerce pet foods in Japan. One factor is the increasing trend of treating dogs as family members, resulting in increased interest in purchasing the highest quality, healthiest, all-natural, organic, grain-free, and other special diets for dogs, as well as functional foods that promote digestion, joint health, immunity, and the longevity of pets. Another factor is an increasing number of elderly people living alone due to Japan’s ageing population and large amount of single-person households, consequently favouring e-commerce subscription and stored food delivery, which eliminates the need for in-store visits for obtaining a regular supply of pet food. The Pet Food Safety Act regulates the safety of pet food in Japan under the direction of the Ministry of Agriculture, Forestry and Fisheries (MAFF), ensuring that there is a standardised quality of pet food available to be purchased and that consumers are assured confidence in their online purchase decisions. Initiatives for digital transformation in Japan will also help to create more cohesive and supportive ecosystems for e-commerce in Japan, including animal welfare-promoting and informing consumers through the body of all available pet food products, thus facilitating continued high-quality pet food sales through responsible ownership.

 Report Coverage

This research report categorizes the market for the Japan Pet Food E-commerce market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the Pet Food E-commerce market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the Japan Pet Food E-commerce market.

Driving Factors 

The Japanese pet food E-commerce market is driven by rising pet humanization, increased desire for quality and functional pet nutrition, and hectic urban lifestyles all of which prefer online convenience. Subscription-based purchases are supported by the growth of single-person homes and the aging population. High internet penetration, sophisticated logistics, and increased awareness of pet health and wellbeing all help to accelerate online pet food acceptance.

Restraining Factors

The Japanese pet food E-commerce has faced several restrictions in the market, including strict pet food safety regulations, high costs of premium and imported products, and strong competition from offline pet stores. Concerns over product authenticity, delivery delays, and limited digital adoption among smaller retailers also hinder market expansion.

Market Segmentation

The Japan pet food E-commerce market share is classified into pet type and price range.

• The dogs segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan pet food E-commerce market is segmented by pet type into dogs, cats, and others. Among these, the dogs segment dominated the market in 2024 and is expected to grow at a significant CAGR during the forecast period. This is due to dog owners' tendency to spend more on their pets, purchasing larger quantities of food more regularly. Also, increased consumer confidence in online dog food purchases, facilitated by broader product ranges and competitive pricing.

• The mid-range segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period.

The Japan pet food E-commerce market is segmented by price range into economy, mid-range, and premium. Among these, the mid-range segment held the largest market share in 2024 and is expected to grow at a significant CAGR during the forecast period. Mid-range pet food is increasingly popular as it meets the demands of a broad consumer base, offering high-quality ingredients without the premium price tag.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the Japan pet food E-commerce market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Mars, Incorporated
• Hill’s Pet Nutrition
• Unicharm Corporation
• Inaba Petfood Co., Ltd.
• Maruha Nichiro Corporation
• Nippon Pet Food Co., Ltd.
• Petline Ltd.
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting and Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at Japan, regional, and country levels from 2020 to 2035. Spherical Insights has segmented the Japan Pet Food E-commerce market based on the below-mentioned segments:

Japan Pet Food E-commerce Market, By Pet Type

• Dogs
• Cats
• Others

Japan Pet Food E-commerce Market, By Price Range

• Economy
• Mid-range
• Premium